Business Impact of the Super Bowl

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The Super Bowl has been one of the most recognizable American traditions since back in Las Angeles, 1967, when it was the American Football League versus the National Football League for Super Bowl 1. Forty-eight Super Bowls later, the tradition is still apparent. Each year families and friends gather at each others’ houses, drink beer, eat pizza, chips, and wings, and cheer on the team they want to end up on top. For years, I believe that the Super Bowl has been an over exemplified version of American values, culture, and economic reality and in my mind the Super Bowl represents expensive living, uncertainty and danger, as well as business intervention. Due to the overwhelming presence of companies, both big and small, it can be a detriment to the traditional aspect of sports that embrace sportsmanship and competition. Yes, professional sporting events are a money making business but between the media’s and money hungry corporations’ portrayal and influence on the game itself, the real values and culture of Americans are lost and falsified as well as the economic reality of the times. The economy in the United States was recently experiencing what is now called the Great Recession which occurred from December of 2007 to June of 2009. During this recession we experienced a decrease in our gross domestic product and experienced an increase to our unemployment. Since 2003 the American economy has been seen inflation rates as low as .1% in 2008 and as high as 4.1% in 2007. Rates such as these detail the increase and decrease in prices of products throughout the economy and has a considerable influence on the supply and demand of goods from cars to bread. In the past ten years inflation rates have continually seen positive values w... ... middle of paper ... ...mes have collapsed since the recession." Washington Post. http://www.washingtonpost.com/blogs/wonkblog/wp/2013/03/29/chart-median- household-incomes-have-collapsed-during-the-recession/ (accessed February 24, 2014). US Government. "Social Security." Average Wage Index (AWI). http://www.ssa.gov/oact/cola/ awidevelop.html (accessed February 24, 2014). "The Average Income of a CEO of a Fortune 500 Company." Work. http://work.chron.com/ average-income-ceo-fortune-500-company-5348.html (accessed February 24, 2014). "US Inflation Calculator." Current Inflation Rates. http://www.usinflationcalculator.com/ inflation/current-inflation-rates/ (accessed February 23, 2014). Van Wie, Dan. "NFL." Bleacher Report. http://bleacherreport.com/articles/1041324-ranking-the- average-ticket-price-of-every-super-bowl-since-1966 (accessed February 24, 2014).

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