3.1 Business Description
Company’s Name : Smart Shopping Sdn Bhd
Product Name : Smart Shopping Cart
Registration Number : In progress
Company’s Address : 7-07-05, Blok Keruing, Desaminium Rimba, Taman Desaminium, 43300 Seri Kembangan
Telephone Number : 016-7553231 / 016-2744786
Fax : -
Website : www.smartshopping.com.my
Type of Business : Private Limited Company
Main Business Activity : RFID solutions (smart shopping cart)
Date of Establishment : Estimated Jun (2015)
Date of Operation : Estimated July (2015)
Launch Date : Estimated July (2015)
Name of Bank : In progress
Type of Account : In progress
3.2 Legal Form (Partnership) The business is formed founded on partnership basis. Partnership is usually defined as legal
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3.6 Goals and Objectives
3.6.1 Goal
The aim of our business is to help in speed up the checkout process in the retail industry. The business also aims to offer greater control and satisfaction for customers when doing grocery shopping. Besides, the aim of our business is to facilitate the retail business to create new competitive advantage apart from the usual marketing mix strategy (price, place, product and promotion). 3.6.2 Objectives
Smart Shopping Sdn Bhd aims to find ways to minimize the waiting time of a customer to make payment before they can check out from the hypermarkets. In addition, we focus on providing a new competitive advantage in the retail business apart from the usual marketing mix strategy (4Ps). In order to do so, Smart Shopping Sdn Bhd holds the primary objectives listed below:
Client Loyalty
Smart Shopping Sdn Bhd strives to earn client’s respect and loyalty through high quality services, business and economic value.
Profit
Smart Shopping Sdn Bhd aims to achieve sufficient profit to finance growth to create value internally and externally, and achieve our long term financial objectives.
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This paper describes the various aspects of the Zappos case. The objective is to evaluate the depth analysis of the Zappos strategy. It enables to determine the Zappos strategy, business model & marketing strategy, and smartness of the Zappos acquisition.
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