Burlington Case Study

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Among the many significant national retail chain stores, Burlington is one of the organizations that offer high quality designer purchase from other retailers for lower prices. It all started in in 1972 when Henrietta Milstein had convinced her husband Monroe to purchase the factory outlet in Burlington, New Jersey which is how the name came about. Initially at the time they had specialized in selling winter coats and a product line which had depended on the weather especially during winter time. Eventually after the first year of sales reaching 1.5 million they realized they had to extend their product line by including other apparels, furniture and linens. In 1975 it was considered a benchmark year for discount retailers especially …show more content…

It all started in in 1972 when Henrietta Milstein had convinced her husband Monroe to purchase the factory outlet in Burlington, New Jersey which is how the name came about. Initially at the time they had specialized in selling winter coats and a product line which had depended on the weather especially during winter time. Eventually after the first year of sales reaching 1.5 million they realized they had to extend their product line by including other apparels, furniture and linens. In 1975 it was considered a benchmark year for discount retailers especially for Monroe and his father Abe who had high hopes in succeeding in the retail industry. During this time federal antitrust legislation made agreements between manufacturers and retailers illegal and the door was opened to discount retailers. After that there were several keys dates that are to be remembered which had helped Burlington become the successful organization it is today. By the early 1980’s the company goes public and changes its name to Burlington Coat Factory Warehouse Corp. In 1993 sales exceeds $1 billion and by 1999 the expansion continues and 27 new stores are opened. By 2006 the company was purchased by Bain Capital partners for $2.06 billion. In July 2012 the company received a 40 million from the New Jersey Economic Development Authority to build new headquarters in Florence, New Jersey to prevent them from moving outside the state. Finally, as of October 2013 the company’s stock rose more than 40% on its first day of trading and operates 503 stores in 44 states and Puerto Rico under the names Burlington Coat Factory, Cohoes fashion, baby depot, MJM designer shoes and Burlington shoes. Currently Thomas A. Kingsbury is the president, Chief executive officer and chairman of Burlington.

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