Burger King Ad Analysis Essay

998 Words2 Pages
bulb-icon

Recommended: Hegemonic Representation Of Gender In Advertisements

1) Claim: This is a Burger King advertisement that ran in Singapore in 2010. This argument is attempting to state the claim that eating this sandwich from Burger King will be very tasty. This ad is using a combination of visual aids and words to help reinforce a feeling of sexual innuendo, the Burger King Corporation wants to provoke from their audience. The Burger King Company created this sandwich ad to be very sexual. This advertisement company is using their visual aids to show a wide eyed woman wearing bright red lip stick, her mouth is wide open with a male anatomy shaped sub sandwich right in front of her open mouth. This company also place sexually implied words and sentences in their slogans. For example, super seven incher, It’ll blow your mind away, fill your desire for something long and juicy, yearn for more after you taste. This is highly sexual for a food advertisement. Burger King is advertising this BK super seven incher implying that eating this burger will fill all your desire and have you wanting more. This advertisement company wants you to believe than eating this burger is better than, or comparable to sex.

2) Appeals: This ad is attempting to target the adult male audience by using sexual innuendo. Although …show more content…

Ethos helps us determine if what we are reading have any credibility. I observed this because the advertisement seems to be more entertaining than informational. So the words in this advertisement aren’t trying to educate the audience on anything but, the words and sentences are created to entertain and persuade the viewer to buy the product, and once you buy it you will want more. I also feel like the use of ethos in this advertisement was weak because the creator of the advertisement didn’t target his audience correctly. People of all ages and sex eat burger king, but I feel like whom ever created this ad was trying to target a certain adult male audience, while offending their other

Show More
Related

  • Rhetorical Analysis Of Chick-Fil-A Commercials

    1564 Words  | 4 Pages

    One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.

    Read More

  • Kevin Hart's Super Bowl

    1180 Words  | 3 Pages

    In this commercial, ethos is used when the advertiser puts Kevin Hart. Since Kevin Hart is a credible person because he has authority over his daughter. Also, it shows him how he is able to track the Hyundai Genesis without his daughter’s knowledge. Kevin Hart have this experience with this car maybe you should get this car to stop you from being an anxious parent who likes to stay up making sure your child arrives home safely. During the commercial, Kevin Hart uses the watch as a GPS finder so he does not have to worry about if his daughter is calling him when she is driving. From the car automaker’s credibility is is show one of the Hyundai cars who have a specific feature in the car. From the advertiser’s point of view, someone would want to be like Kevin Hart who has a cool car that has one specific feature which is the car

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Kobe Bryant Advertisement Analysis

    423 Words  | 1 Pages

    An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy the product. The ethos in the ad is Kobe Bryant is in the ad. Kobe has the knowledge about basketball because of his experience. He also has the drive and power to become a champion. He has the credibility because everyone knows he plays for the Los Angeles Lakers.

    Read More

  • Rhetorical Analysis Of Love Your Hair Longer With Pantene Commercial

    831 Words  | 2 Pages

    The goal of ethos is to make sure the company or the face of a product is reliable because would you want to buy from a company who has a bad reputation? The ethical appeal, also known as ethos, of the “Love Your Hair Longer with Pantene” commercial is Pantene and Selena Gomez. Pantene was “born” in 1945, which means they have been around for a while. When asked the three reasons she is excited to be Pantene`s new ambassador Selena Gomez states, “…their message for women being strong is beautiful and what they represent is so what I embody and what I want my fans to know and feel confident in.” Pantene is the main ethical appeal because Pantene is the brand of the product the commercial is trying to persuade people into buying. Pantene is a company who has been around for a while and is big on making women all around the world feel beautiful, which means they are credible because they have the experience and care enough about their customers to be a trusted hair care company. Selena Gomez is also an Ethical appeal because people she feels women should feel happy and healthy in their own bodies or in this case, hair. Pantene and Selena Gomez are also representations of the emotional appeal, also known as,

    Read More

  • Using Ethos, Pathos and Logos in Advertisements

    939 Words  | 2 Pages

    Using ethos is a way of appealing to the reader based on the credibility of the source in which the author is trying to promote. Credibility can be accomplished by using tactics to support reliability. First, the author attempts to establish credibility by relying on tradition and value. He accomplishes this in the advertisement by placing major emphasis on a man wearing a belt buckle. He states, "You look more closely. And see a grapefruit-sized rodeo championship belt buckle, dazzling in the sunlight. And you know at that moment, you must be in Texas" (McCALL p. 87). One may argue that the ad establishes the locatio...

    Read More

  • Rhetorical Analysis of an Advertisement

    1072 Words  | 3 Pages

    Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.

    Read More

  • Burger King Essay

    725 Words  | 2 Pages

    The United States taxes the worldwide earnings of its legal residents. (DEFINE INVERSIONS) However, after inversions, the government cannot impose taxes on most of the non-U.S. earnings of multinational corporations. It is true that some corporate inversions take place due to legitimate, non-tax, and business-related reasons. However, almost all of the corporate inversions, through skillful tax planning (or “legal manipulation,” as I like to dub it), allow U.S. multinational companies to avoid paying significant amounts of U.S. tax—both on income they earned prior to the inversion and on that they will earn in the future.

    Read More

  • Rhetorical Analysis Of A Commercial

    784 Words  | 2 Pages

    Ethos has to do primarily with credibility. Ethos is an appeal to ethics, and is a means of convincing the audience of the character or credibility of the persuader or content. Examples of this in the billboard advertisement are the sponsors at the bottom: Baron Real Estate, the American Heart Association, the American Cancer Society, and the American Lung Association. In the Doritos commercial advertisement, logos is seen with the brand title. The Doritos logos is the more powerful of the two based on this information, because of how Doritos is widely known and recognized by all, while many of the sponsors on the billboard aren’t as immediately

    Read More

  • Hunger As Ideology Susan Bordo Analysis

    1566 Words  | 4 Pages

    The headline of the ad is “Decisions are easy. When I get into a fork in the road, I eat.” After viewing this ad, the sub thought to every idea, man or woman, is that her cool attitude toward food can be easily duplicated. With this idea, there is a relationship that is formed between sexuality roles and advertisements. From a young age, women are constantly being shaped and guided to the ideal weight of our society, which is being impersonated by women similar to the one in this advertisement. Her sexual stance, thin, short skirt, and her hand placement all show signs of sexual

    Read More

  • The Objectification of Women in Advertisements

    1050 Words  | 3 Pages

    The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60. The advert seeks to get a cheap laugh from the target audience with the image of the woman in a sexual pose and the picture of the beer. The ad promotes the idea that beer is the most desirable thing in the ‘Far East’ and that beer is much more important than women. It also openly laughs at the South East Asian sex trade by putting a prostitute in the middle of the ad. The ad also implies that women in the ‘Far East’ are only good for sex (dressing in revealing, sexual clothes designed to make the woman in the ad seem more desirable).

    Read More

  • Pepsi Advertising Analysis

    769 Words  | 2 Pages

    Ethos is used to show that an advertisement is credibly and worth listening to. This can be done by an ads chose of language or remaining fair and unbiased in one’s ad. First, the Pepsi ad uses high school level vocabulary in order to make the ad easier to understand. Many consumers have graduated high school, so this is the appropriate vocabulary to use. However, the Pepsi ad contains biased information. The ad is all for Pepsi and wants buyers to purchase their product over every other soda; just because Pepsi has donated millions of dollars to fund hundreds of ideas. The ad should try and remain

    Read More

  • Analysis of McDonald’s Corporation Advertising

    1431 Words  | 3 Pages

    Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.

    Read More

  • Persuasive Essay On Fast Food Advertising

    1014 Words  | 3 Pages

    There is a small relationship between fast food and cigarettes where each one significantly causes long term problems. Similarly, eating fast food and smoking too much becomes dangerously unhealthy and both are addicting. However, the difference is fast food started off on good terms. It was intended as a helpful way to provide meals quick and ready, thus given its name (Aldridge 279). Fast food restaurants successfully expanded and became popular all over the world. Despite the worldwide success and popularity, it did gain negative views after weight problems began to rise. The food served from the fast food industry was never considered healthy and soon became the target for the blame on health problems, specifically obesity. Although fast

    Read More

  • Burger King Ad Analysis

    1159 Words  | 3 Pages

    Cultural or ideological meaning: The ad is extremely sexual. The female has her eyes and mouth wide open as if she is shocked of the size of the “burger.” The advertisement is clearly displaying an image that represents a female that is about to engage in oral sex with a male. “It’ll blow your mind away” and “super seven incher” phrases are used to send a sexual message. The word blow is referring to a man receiving oral sex and the phrase “super seven incher” is referring to a male’s penis. The ad is not only degrading females but is also degrading males, as it is suggesting that males who have large penises are more desirable, as the female is looking at the burger, which represents a penis accompanied by the phrase “ it just tastes better.”

    Read More

More about Burger King Ad Analysis Essay

Open Document