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Influence of pop culture
Cinema in our society
Pop culture influence on society
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Introduction Popular culture has an effect on its audiences (Wilson et.al, 2003 p. 74). It has the ability to invoke reactions and change public opinion. A popular type of popular culture is film. Films are a reflection of society, primarily the thoughts of the elites in society (Wilson et al.,2003, p. 74) Films that have the most influence on the public are cult classics or iconic films. Iconic films inspire people to change anything from their style to their career, but they also have the ability to change the way people think, by conveying a message that promotes elitist views. Breakfast at Tiffany’s is an iconic film that does just that. Breakfast at Tiffany’s is regarded as one of the most influential films of the twentieth century and for …show more content…
The emergence of the Civil Rights Movements, caused early filmmakers to re-evaluate and revise the way that they were portraying minority characters, however, they continued the use of stereotypes within their characters (Smith,1997, p.268). The filmmakers believed that they were making a positive switch to portraying Asian Americans as comical fools, as shown in Breakfast at Tiffany’s as opposed to the cold and menacing villains they once shown to be, but the new portrayal played off racial stereotypes that offended those who watched it (Smith, 1997, p.268). Another factor that Silk (1997) explains is the reason behind production. Mainstream media was producing for audiences that were primarily white families, so they wanted their products to reflect the lives of those who consumed the media (p. 369). At this point in time film was used as an assimilation tactic, which is why white actors were used to play characters of all race (Smith,1997, p.369). By hiring white actors to play other races, producers believed that their target audience would be able to relate to characters. (Smith,1997,
African American representation in the film industry has always been a topic for discussion. Whether talking about character types and roles, the actors being cast or not cast, and the lack of diversity in front of and behind the camera. ‘The contemporary status of race in mainstream American culture is intimately bound to the process of representation within and through the mass media.’ (Rocchio, 2000, p. 4). Any role that was to be played by an African American kept in with the dominant stereotypes of the time of production; incompetent, child like, hyper-sexualised or criminal.
During the semester, race is a big part of the lectures. In class, we talk about how race is distinguishing physical characteristics used to place people in different racial categories (Jensen). The biggest concern with race is racial inequality. Racial inequality is the inadequate or unfair treatment of minorities in areas like income, education, employment, health, the criminal justice system, and media. The article written by Rebecca Keegan from the Los Angeles Times newspaper discusses the inequality of race in media specifically movies. This article relates to the unfairness in films because minorities are poorly portrayed in the majority of films. More often than not, minorities are the “bad guys” in films. They are caught up in criminal activity and live in poorer neighborhoods than the majority. The article gives numerous statistics proving and exploiting that there is indeed racial inequality depicted in films. Also the Keegan touches on how minorities are underrepresented in films in the way that they usually do not have as many speaking lines compared to the white actor/actress.
In today’s society, pre-existing assumptions and stereotypes of other ethnicities and individuals play a large part in the way we see others. This social construct of stereotypes has placed restrictions on many people’s lives which ultimately limits them from achieving certain goals. In this sense, stereotypes misrepresent and restrict people of colour to gain casting within the Hollywood film industry. The issue of how casting actors to certain roles and how these actors are forced to submit and represent these false stereotypes is one worthy of discussion. White Chicks (2004), directed by Keenan Wayans, illustrates this issue through the performance of Latrell, performed by Terry Crews, and his performance of the hyper-sexualised “buck” will be a prime example in this essay to discuss the racial politics and stereotypes in Hollywood casting.
Woll, Allen L and Randall M Miller. Ethnic and Racial Images in American Film and Television: Historical Essays and Bibliography. n.d. Print.
Over the course of approximately one-hundred years there has been a discernible metamorphosis within the realm of African-American cinema. African-Americans have overcome the heavy weight of oppression in forms such as of politics, citizenship and most importantly equal human rights. One of the most evident forms that were withheld from African-Americans came in the structure of the performing arts; specifically film. The common population did not allow blacks to drink from the same water fountain let alone share the same television waves or stage. But over time the strength of the expectant black actors and actresses overwhelmed the majority force to stop blacks from appearing on film. For the longest time the performing arts were the only way for African-Americans to express the deep pain that the white population placed in front of them. Singing, dancing and acting took many African-Americans to a place that no oppressor could reach; considering the exploitation of their character during the 1930's-1960's acting' was an essential technique to African American survival.
In addition, due to negative feelings about Asian Americans prevalent in American culture, Hollywood’s attempt to expand its target audiences is constrained, and despite the increasing market values of Asian Americans, Hollywood is possibly unwilling to portray successful Asian characters for fear of provoking its mainstream audiences who hold prejudice against Asians. There is a dominant white preference over the effects certain stereotypes may have on Asians and Asian Americans (Park, 2005).
The article Hop on Pop (2002) explains how culture is influenced, especially by the tactics of mass media and popular culture. This aspect is one that Walt Disney and his company used and did very well. This article opened me up to think about how the media is trying to influence society through what they are portraying. The feeling of nostalgia is a strong feeling that most popular culture makes viewers want to experience films like they did in their past.
There have been many twists and turns in the ways in which the black experience was represented in mainstream America cinema. But the repetition of stereotypical figures, drawn from ‘slavery days’ has never entirely disappeared (Hall, 1997). A Stereotype can be described as a widely held but fixed and oversimplified image or idea of a particular type of person or thing (Oxford University Press, 2014) and can affect the target by getting hold of a few simple, vivid, memorable, easily grouped and widely recognised characteristic, about a person and reduce everything to the specific traits and exaggerate them (Hall, 1997). One of the most well-known stereotype has to be the ‘Black-stereotype’ which can be seen in all media productions ranging from news, film, music videos, reality television and other programming and forms of entertainment. Beginning around 1830, the history of African-Americans is a centuries old struggle against oppression and discrimination and because of these major issues, popular representations of racial ‘difference’ during slavery, has caused two main themes that are seen as blackface stereotypes today.
Often racial injustice goes unnoticed. Television tries to influence the mind of their viewers that blacks and whites get along by putting them on the screen to act as if interracial relationships has been accepted or existent. “At the movies these days, questions about racial injustice have been amicably resolved (Harper,1995). Demott stresses that the entertainment industry put forth much effort to persuade their audience that African Americans and Caucasians are interacting and forming friendships with one another that is ideal enough for them to die for one another. In the text, Demott states “A moment later he charges the black with being a racist--with not liking whites as much as the white man likes blacks--and the two talk frankly about their racial prejudices. Near the end of the film, the men have grown so close that each volunteer to die for the other” (Harper,1995). Film after film exposes a deeper connection amongst different races. In the text, Demott states “Day after day the nation 's corporate ministries of culture churn out images of racial harmony” (Harper, 1995). Time and time again movies and television shows bring forth characters to prove to the world that racial injustice has passed on and justice is now received. Though on-screen moments are noticed by many people in the world it does not mean that a writer/ director has done their
Those who deny the existence of the racism rooted into modern day Hollywood are far from reality. They may think that in the United States we are getting closer to equality when it comes to casting but we in fact are not. While there is the belief that America has progressed when it comes to social issues, the percentage of roles held by black actors in film and TV has dropped from 15 to 13 percent from the early 2000’s to 2011 (McClintock and Apello 2).
Since the first influx of Asian immigrants to the United States, Asian Americans were never treated as an integral part of the American population. Accounting for five percent of the US demographic, often times, they are still portrayed by provincial people as outsiders who do not belong in society. Over the years, this negative mentality has transformed into the way Asian Americans are viewed in media. Though there are many attempts of reversing the trend such as diversifying the cast members, stereotypical personalities such as “the human calculator” or “undesirable partner” are still utilized for writers to infuse racial slurs into comedy skits. However, in reality especially now that many Asian Americans are second generation, none of these stereotypes pertains to all them. As a result, directors and script writers have an ethical responsibility to best portray Asian Americans as human beings who can function normally without putting negative stereotypes as the primary focus of Asian characters’ personas.
The Hurst book discusses in Chapter 8, that “whiteness is invisible to most whites,” this could be a reason that there is not a lot of diversity in Hollywood, but it could also be racism, and discrimination toward people of different ethnicities as well (Hurst, 183). According, to Hurst racism is “embedded in the structure and institutions, and defining racism individualistically rather than in structural terms, has allowed our attention to be defected from White privilege” (Hurst, 184). White privilege is present in Hollywood, everything is ran by white people, and it is the white writers and directors, they decided who they will cast in the show or movie. Racial and ethnic diversity in TV programming should not be a problem in the 21st century, this is a problem of the past and should not still be going on. The NPR article discusses the shift of more series with “non-white actors, and a more non-white cast, but that still is on 30% of all TV shows” that is a major improvement but there still needs to be more
Despite many progressive changes, racism is still a major issue. No one is born racist, racism is taught and it is taught in popular culture. Younger generations are exposed to racism through popular culture; one of the many mediums in which racial stereotypes are still supported. Matt Seitz, in his article, “The Offensive Movie Cliche That Won’t Die” claims that metaphorically, in popular culture cinema, African-Americans are mentors of a white hero, but beneath the surface, it is racially offensive towards these mentors because they are still considered servants of whites. Michael Omi, in “In Living Color: Race and American Culture” adds to the claim of Seitz that racial issues in our society brought on by the media and popular culture. He
Popular culture embodies the beliefs, ideas, perspectives, attitudes, and images of various cultures. Popular culture is heavily influenced by mass media, key celebrity figures, movies and related entertainment, as well as sports and news. However, in the past decade, the Internet and social media has come to be a significant influence on pop culture.
Pop culture is a reflection of social change, not a cause of social change” (John Podhoretz). It encompasses the advertisements we see on T.V, the clothes we wear, the music we listen to, and it’s the reason Leonardo DiCaprio has not won an Oscar yet. It defines and dictates the desires and fears of the mainstream members of society and it is so ingrained into our lives that it has become as natural as breathing. Moreover, adults never even bat an eyelash at all the pop culture and advertising that surrounds them since it has become just another part of everyday life. Pop culture is still somewhat seen as entertainment enjoyed by the lower class members of society but pop culture standards change over time.