Braswell Foods Case Study

Summary of Organization Activities: A family owned business Braswell Foods, since 1942, has produced and marketed high quality of organic egg products for American consumers and businesses. It was first franchised under Eggland’s Best in the United States that was certified by the American Humane Association and received the ISO 14001 Certification. The Braswell family continued to be a valuable and supporting supplier to well-known retailers around the nation; until 1989, Braswell Foods became one the largest egg producers in the States by leading the highest standards of quality.

Group’s Mission or Goal (what are they trying to do?): Braswell Foods commits to provide both consumers and retailers the highest quality, freshest, safest and best tasting egg products. Indeed, the Braswell’s family business has been recognized for their excellent operating level in the United States not only for their innovative but also quality hens in an efficient manner. Over the years, Braswell Foods has become a supporting eggs producer to local stores as well as national businesses. Range of Products or Services Provided: Braswell Foods offers both consumer products and food service a variety size

As years went by, E.G Braswell’s sons–Ronald and Gene continued their father’s business by constructing a new and modern feed mill so to produce more quality chickens. Later on, the third generation of the Braswell family–Scott Braswell developed young chicken’s innovation which produced quality chickens and eggs in the most productive method. The fourth and current generation of the Braswells–Trey Braswell, the son of Scott Braswell [Braswell Foods’s president and owner], has recently completed the accomplishing construction and operation of hen houses not only to supply consumer’s demands, but also to help the family business grow stronger and