Brand Promotion Essay

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Brand promotion
With a market full of various companies of various industries trying to sell something or the other to prospective customers, it is not easy to connect to customers by just advertising your product. You need something more to boost your visibility in this market teeming with competitors, and brand promotion gives you the answer to that.
Brand promotion is a marketing strategy that helps your company to send direct messages to your customers and prospective customers. It helps to create an image of your brand in the mind of the customer for easy access and recall. This not only increases the chances that the customer will relate the products you sell with the brand but also increase brand loyalty.
Brand promotion sounds pretty
Because of its intangibility a lot more goes into it. The company should carry out activities that harp on these statements and core values. With brand promotion a company seeks to establish a long lasting relation with the customer. If a company presents commitment to excellence as one of its core values, vision, or mission, it should leave no stones unturned to stick to these golden words. Be it a faulty / damaged product that needs replacement, or a customer who needs immediate help with the product they bought from you, you should make good of your promises and strive to provide excellent service to your customers. As it has been said, it takes years to build trust, loyalty, rapport with the customer and only 5 minutes to lose it
In this marketing exercise, you give potential customers an opportunity to use your new product free of cost and see if they like it. In-store promotions work best in this regard. Many a time they have their representative at the exact location where the same products from other brands are placed as well. When the customer goes to the shelf to buy their regular product the representative offers them a free sample of the newly launched product and asks them to try it. It is like a potential customer just walking up to you, and you ask them give your product a

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