Introduction
Borgata Hotel Casino and Spa was the first new casino resort in Atlanta, and it was to embark on a recruitment campaign to employ over 5,000 employees across many positions. Borgata wanted its staff to be passionate about the reason why they wanted to be employed at Borgata and that would ensure the company prospers in their new venture. To attract the quality personnel they need and to effectively manage the number of potential applications, Borgata needs to have various recruiting programs. By having more than one recruiting initiative they can ensure they maximize the effectiveness of attracting the right candidate and filter out the ones that do not come up to the standard they are looking for. Borgata needs to maintain and exemplify the hotel and fine dining service that Atlanta has come accustom to, so by attracting the fine chefs and hotel staff they can ensure the demands from the city are surpassed.
Methods of Recruiting
There are many types of recruiting programs that can attract the range of people that the hotel requires, placing ads in newspapers, billboards, and advertising plaques outside retail or transport locations. Other types of campaigns can include electronic media, web sites, mobile recruiting stations and job fairs. Because this was a new hotel and Casino only one method of recruiting was going to be successful, the external method will need to encompass all types of recruitment to successfully hire over 5,000 employees. I would assume some posts may well be transplanted from other areas with Borgata to ensure the establishment has some experienced staff to manage the new hotel.
Recruiting Programs
Media Advertisement
Advertising in local newspapers, hotel and gaming journals would hel...
... middle of paper ...
...oted prospective associates to "Work Some Place Different." Borgata recruiters will also create a strong presence at upcoming job fairs at regional colleges and universities inviting candidates to learn about the Borgata difference and apply for positions at BorgataJobs.com’ (Borgata Hotel Casino & Spa, 2006, para. 8).
Works Cited
Aamodt, M. G. (2010). Industrial/Organizational Phsycology (6th ed.). Belmont, CA, USA: Wadsworth Cengage.
Borgata Hotel Casino & Spa. (2006). BORGATA TO INCREASE EMPLOYMENT BY 25 PERCENT WITH ITS 2006 EXPANSION. Retrieved from Press Release: http://www.theborgata.com/press/press-releases/archive/2006-recruitment-initiative
Interactive, C., & Sandler, J. (2011). Creative recruiting helps hotels attract the best employees. Retrieved from Hotel & Motel Management: http://findarticles.com/p/articles/mi_m3072/is_19_219/ai_n8967683/
Moreover, the company has placed great significance on open and honest communications with the employees on many levels. Even more, leadership expected a plan that would utilize all human assets in a way that would support the organization’s attitude in servicing customers and employees. As such, they found it important to centralize the staffing initiative in order to maintain the unique corporate culture created in the beginning. Every one of these strategies would be focused on centralizing staffing, brining in the best possible employees, and retaining each on a high
This article is about Harrah’s Entertainment; one of the largest casino entertainments made a decision to move away from being a product based company to a strategic marketing company geared towards customer satisfaction by implementing a customer focused rewards program. Bill Harrah, the founder of the company established the company’s reputation on the premise of pride of the employees working for “the best in the business” while given more attention to the condition of the properties. However, when Gary Loveman joined the company as the new Chief operating officer, he made a move towards customer service. Gary Loveman hired Marilyn Winn, the head of Human Resources, to change how the company engaged in people development. Winn came up with a strategic plan to develop Harrah’s human capital. As a result, Winn is faced with the difficult task of improving employee motivation and job satisfaction in a rough economy after 9/11, which changed our nation forever. Although, the company gained market share it did not quite meet the company’s projected level.
The Great Transformation From A Casino City To a Resort Destination Atlantic City is the place to gamble on the East Coast. Although this may initially seem to be a positive characteristic, it is evident that this destination has the capability to be so much more than it already is. This point of interest has the world’s first boardwalk, which opened in 1881, has 4 miles of hotels, amusements, and casinos. Atlantic City was originally a resort town, until 1978, when it changed into a gaming city. This popular day-trip destination had over 34 million visitors in 1998 alone. Despite this amazing statistic, along with the revenue that gambling brings in, many steps are being taken in order to further promote the expansion of this great city. The renovations and improvements being made to the Atlantic City Convention Center are already increasing the amount of money coming in. There is a great deal of other things to focus on in the Atlantic City region. In endorsing local attractions in this scenic area, and in shifting the target market of this spot, this city would change back into a resort destination. When most people think of Atlantic City, the first thing that comes to mind is the casino attractions that are available. With the city’s constant shuffle and excitement, gamblers from all over go there dreaming of a big win. Many people consider Atlantic City to be the “Las Vegas of the East Coast”. There are over 12 casinos, with one building as magnificent as the next. At any given second of the day, these hopefuls may have their lives changed in an instant with just one win. These casino hotels gain most of their income from gamblers. Casinos employ almost 49,000 people every year. This number should actually jump when the Marina District opens. Although Atlantic City prospers as a gambler’s paradise, many would love to show others just how much more Atlantic City really has to offer its tourists. The Atlantic City Convention Center, built in 1929, was renovated with $72 million in 1997. With the world’s largest pipe organ, everyone from the Beatles to Pavarotti has played there. It was designated a historic landmark in 1987. Conventions, trade shows, meetings, and public events of the greater Atlantic City area all take place here. When the renovation is finally completed, it will seat up to 12,000 people for special events.
Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage
Sheth, S. (n.d.). Bookmark and share recruiting the best talent for the hotel industry. Retrieved from http://www.hcareers.com/us/resourcecenter/tabid/306/articleid/835/default.aspx
The United States is nation dependent on restaurant industry, over the past 60 years the allocation of the family food dollar toward restaurants has grown from 25% in 1955 to 47% in 2012. Bubba Gump, a young restaurant company (founded in 1996), leveraged a brand based on the Forrest Gump movie (1994). Scott Barnett, President and CEO knew his brand would gain immediate recognition. In the highly competitive hospitality industry all restaurants are looking for the competitive advantage, capturing as much of the food dollar expense. In 2001, Mr. Barnett fully understood that most new brands must differentiate themselves from similar concepts by quality food, excellent customer service and consistency across all units. (Case study: Bubba Gump Shrimp Co. 2007) He facilitated a program centered on a “culture of care and concern for people”. It the late 1990’s, Bubba Gump was facing a management retention issue and was positioned for aggressive growth. The combination did not align. We will diagnose and provide an aligning strategy for reducing management and employee turnover, as well, specify career paths for management, empowering Bubba Gump Growth.
RFS knew up front that one of the largest obstacles was the fact that hiring processes varied from property to property, yet were eager to learn how to employ the right people and how to motivate those individuals. In planning, RFS wanted to include the “face-to-face employee input” with regard to hiring, training, and motivation.
The recruitment process for Accor Hotels is almost completely based on the candidate 's personality and someone who meets their company values. Accor Hotels now use social media as they have pages on several different social medias dedicated to people who are wishing to work with the Accor group. The Accor group doesn’t have a set recruitment process specific induction and training processes used for all employees. Their induction
...greater number of people in an economic, efficient, and effective manner. This paper has provided a background and understanding of employment recruiting, the styles, methods, and tools available to allow customization of interviewing methods applicable to the situation or needs of the organization or project. An overview of the creative large scaled employee recruitment project Borgata Hotel and Casino notably made history and a study of best practices in employee hiring, recruiting and interviewing process that enhances corporate strategy.
Another possible jobs and specificity of getting money Every company has to have experienced Executives, who could bring the company more profit. Online casinos need the specialists too. The position is good for people, who know the specificity of the online business and want to switch into the online casino business. Very good if the applicant has been worked at the real casino before.
Using job postings on job boards will help with candidates they already know and will boost morale of these candidates and improve their engagement. Finding external candidates could use of the internet job websites and social media. Building a quality reputation enhances this process. Use of employment agencies to screen candidates is also useful as well as walk-ins. It is important to recruit a diverse workforce. They need to screen out employees and managers whose values are not people oriented. The managers will offer an application form to collect essential background information, education background, job references and previous supervisors. It must comply with EEO laws such as handicaps. Tests and a validated interviews will raise the quality of employee short
Every restaurant is always responsible for filling up available positions. When it comes to recruiting employees McDonald’ uses several techniques and many of the positions they offer are advertised within McDonald’s restaurants. McDonald’s has one of the best recruitment histories in hiring quality staff that provides that outstanding service to consumers. Some of the methods used to recruit and be able to select is through ...
Recruitment is a serious issue for an organization and one that ought to be afforded a considerable amount of planning in order to successfully achieve desired outcomes. Recruitment is a costly process for an organization and poorly executed recruitment can result in selecting candidates that are not appropriate for the organization. A poorly executed recruitment can also reflect negatively on the organization’s reputation, which can cost the organization solid future candidates. Due to the cost both in time and in resources, a recruitment process deserves a solid training program that covers a variety of issues. Thought should be given to the topics to be covered in a training program, aids or materials recruiters will need, practical skills to be covered in the training, the person most appropriate to conduct the training, and any additional needs to be considered to ensure the training is most effective in achieving the goal of developing strong recruiting skills.
Businesses recruit staff to expand the business objectives and change job roles within the business due to new skills and new
Recruitment refers to those activities that an organization tries to attract people for applying a job in the organization. From these activities, chances will be given for people to apply jobs from there organization. An effective recruitment should have a right person in the right place at the right time; the main way to attract applicants can be listed as follows, walk-ins, employee referrals, advertising, websites, professional associations, educational associations, professional agencies, E-recruitment and world-of-mouth. Applicants can get some recruit informations form different ways; employees will provide a job description for those who are interested.