Blink By Malcolm Gladwell Analysis

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Snap judgements are those immediate conclusions we make when we meet someone for the first time or experience something new or different. Many of us make snap judgements every single day of our lives without even being conscious of it. In fact, it only takes us a couple seconds to decide whether we like something or not. Snap judgements are a mental process we all do unconsciously. According to our class reading “Blink” by Malcom Gladwell, Gladwell states that most of us have experienced snap judgments, but we feel like we should not trust it. Snap judgements are not always precise but Gladwell believes we should ignore these odds and trust our snap judgements. Malcom Gladwell introduces the term “thin-slicing” to us which states that our …show more content…

Gladwell proves this by the example of the Implicit Association test. This test is based on judgements that a person makes based on the looks of another person. When someone meets a person for the first time they make a snap judgement about them in about two seconds. Gladwell uses a car salesman as an example to show bad snap judgements that are made by us on a daily bases, which shows how thin-slicing is not always right. Bob Golomb is a car salesman that never judges someone by their looks and helps everyone who arrives to his dealer. He is known as one of the best car dealers around the world. The moment a customer arrives he has to make a quick decision on what he will do to sell them a car. Many salesmen tale a look at the customer and judge them by their looks. If they look like they are not able to afford what they are selling they do not even bother to help them out. The thin-slicing being performed here to make a snap judgement is not right and shows how sometimes a snap judgement cannot be trusted. If salesman had more of an opened mind towards people and not be so quick to judge them based on their first judgement they would probably sell more things than they do …show more content…

Gladwell believes we should always trust our snap judgements and he gives many good reasons why we should, but at the end of the day I believe we should not always trust our snap judgements. Sometimes it may come to it and they may be right, but if we can avoid it I think we should. We have all experienced it unconsciously and never really thought about how this happens of why it happens and whether we should trust it. Sometimes we do trust it and other times we feel like we should not and that is why Gladwell is trying to persuade us that the best thing to do is always

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