Blink The Power Of Thinking Without Thinking By Malcolm Gladwell Blink Summary

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Before starting this reading assignment I never thought to question why I make the decisions I do in such a short amount of time. After reading Blink: The Power of Thinking Without Thinking, written by Malcolm Gladwell I have a better understanding of how we as individuals perceive and react to information. This book provides insight on how to critically asses and understand the way our minds operate on a deeper level. The book consists of 6 chapters, each providing insight on how the decision making process works and how it affects what we do with every second of the day. Throughout each chapter there are subsections with personal stories, case studies, or examples that help provide an alternative view on how the decision making process is carried out under normal circumstances. …show more content…

Reading about how the way information is given to an individual can alter someone’s opinion on a particular idea or product was fascinating to me. I thought about how this relates to my everyday life and how individuals form their own personal opinions based on what they know before hand or how they identify with something. For instance, in the subsection The Blind Leading the Blind Gladwell discusses how when performing a taste test for competitors in the soft drink industry the problem may not even be the taste of the product. A consumer could just be uninterested in the way a product is presented to them. When relating it to how I perceive the opinions of others in the real world I had a new way to understand how an opinion is subject to change depending on how information is presented relating to that topic to

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