Benefits Of Jamaican Tourism

Jamaica’s ability to attract tourist to the island is dependent on the industry’s responsiveness to international trends. Our natural assets of the island, complemented by activities, must be managed to maximize the market segment which could be captured to add value to the tourism product. The impact of trends such a water parks, family entertainment center and the development of nature and cultural attractions were primary growth government centers and development of nature and culture, (Dunn, 1999). A tourist becomes aware of destinations that satisfy their need and excitement and so many attractions have not been able to realize their potential growth due to lack of financial assistance or expertise in project development. The study provides

Vision 2030 Jamaica will realize a revelation of an inclusive, world-class distinctly Jamaican Tourism industry that is a major contributor to socio-economic and cultural development, with a well-educated, highly motivated workforce at all levels within a safe, secure, and sustainably managed environment. The Tourism Sector Plan will: widen participation in the tourism industry by local stakeholders; improve training and working conditions at all levels; promote investment and economic linkages; diversity our tourism product, source markets and market segments, (Carolyn Hayle, 2011). Attractions have been removed from tours packages as a results of personality conflicts between both parties (Dunn, 1999).this occurred because lack of vision for the attraction market. In the year 1999 hotels were seen as the pioneers of the industry as for attractions, rarely

“German travelers are looking for what they perceive to be safe destinations, and the Caribbean ranks very high in that category. The Caribbean is also being considered for 2016 summer vacations, as many other traditional summer destinations such as Spain, are already booked and are priced higher than a Caribbean getaway.” (N.d., 2016), Jamaica Gleaner, (n.d., 2016). Troubetzkoy pointed to several destinations like Cuba and the Dominican Republic that had already found success by looking to Germany. Last year alone, 805,000 passengers departed from German airports to the Caribbean, according to data from the German Statistical Office. This speaks volumes for the European market is opening up and delving into the Caribbean to find out why tourist visit this region the most rather as oppose to