Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Portrayal of women in advertising
Portrayal of women in advertising
Gender stereotypes in commercials
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Portrayal of women in advertising
Dental hygiene is a widespread communal need that exists in the marketplace. We have created two great advertisements that will help your company, Bella Dental, increase traffic and raise revenue. As you will see in the print advertisement and internet banner, we combined the basic information you provided with further research we completed to ensure the advertisements created are the best match for your needs. For example, we found that 89% of Americans regularly visit a dentist, more specifically 92% in your area. We used these statistics along with additional research to compose the idea target market, position, creative concepts, executive mix, and message for Bella Dental. The advertisements clearly represent Bella Dental. Our goal for the advertisements is that the reader will seek dental service from Bella Dental rather than the competition. Creative Concept The name Bella Dental sounds feminine, therefore we thought it would be most effective to address the name Bella Dental and use it to attract and target more women consumers. Another reason to focus on women as the target market is because women are more hygiene conscious compared to men. Women are also easily attracted to the idea of healthy teeth, as women are more self-conscious. We selected light colored fonts to represent the warmth of the company, a soft background, and the ideal of a happy family to represent the creative concept of Bella Dental. Yellow Page Hard Copy Print Advertisement For the layout of the print advertisement we decided to incorporate the Mondrian grid in order to include pictures as well as text. The pictures were carefully selected using the target market. The text included was selected to provide the operational information and credible services. The print advertisement body design is a combination of straight-sell and picture-caption combination. We have text explaining the services at the top and pictures to persuade the readers that Bella Dental patients have healthy smiles as illustrated. We broke down the text into two main sections. The top section includes the offered services and the lower section is informational describing the equipment, friendly staff, insurance and credit support, and referral programs. The visuals as well as the attention getter are two pictures of families representing all ages and a couple representing healthy smiles. By using real photographs instead of diagrams the reader can relate more easily. When the reader sees real people with real smiles, assuming that they are patients of Bella Dental, provides a user benefit approach.
Popular brands and companies typically rely heavily on brand names to unfairly convince people to buy their specific product, even though another brand would likely work almost the same. In order to do this, those companies use many elements of ethos, but they also attempt to establish the superiority of their brand with logos and pathos. In the commercial, “Colgate Dentist DRTV,” the brand attempts to persuade consumers to buy Colgate Total toothpaste by presenting their name and relatable women, followed by attractive visuals, but ultimately the advertisement fails to provide enough logic to convince a well-informed audience that it truly matters which brand of toothpaste they buy, and that Colgate is better than any
The first technical definitely persuades customers buying their product in the funny toothpaste commercial, Close - Up, by using Logos appeal. At the beginning of the scene, a woman is trying to tie her shoes while walking on the pavement. She uses her teeth to hold her purse. Two guys ride a motorbike, and one guy pulls her pur...
The media continues to surround us with various advertisement to persuade us one way or another. Although they might be plain and simple to see, they always have an underlying message behind them. In particular, a great example that displays this is the advertisement “Sense of Community” with Dr. Jay Grossman. “Sense of Community” presents us with a poorly made picture of Dr. Jay Grossman in a dentist office treating a “homeless” patient. Some may assume that this advertisement’s purpose is to exhibit the noble deeds and great qualities that he has as a dentist, however, this is incorrect. In my opinion, according to some evidence that are made visible by the author, what he truly wants the audience to believe is how great being in the
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc...
The images which are used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos which are used frequently to catch viewers’ attentions. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.
After the treatment and procedure is complete, patients leave with healthier, more beautiful teeth, giving them the confidence to ask someone out on a date or the confidence to smile on an important job interview. Dentistry is and has been for centuries, an important aspect of people’s ...
Working in the dental field, one can be employed in a multitude of titles. The role of each person in the dental office is not only to help the oral health of a person, but to help an individual's personal self esteem. Each professional has an ideal and structural role when performing dental procedures on patients. The goal of dental assistants and dental hygienists are to make patients feel better about their self image, but each job individually creates a positive outcome of the client.
Plastic surgery advertisement increases the number of unnecessary procedures performed by attracting people who are vulnerable or unsatisfied with how they look Rather than targeting the people in need. Most ads contain images that stimulate the need to change a person’s appearance or change their lives. They contain phrases like “before” and “after” with images of depressed...
Dentistry is a fascinating profession for its approach to patients, restoring function as well as es-thetic. I believe that Oral & Maxillofacial Surgery is the most important specialty in dentistry and medicine which combines art with science. It is appealing when patients leave the Oral & Maxillofacial Surgery (OMS) clinics not only with good function and esthetic, but also in a better psychological status. And I find the AAOMS’s motto “Saving Faces.. Changing Lives..” very insi...
Dove is a personal care trademark that has continually been linked with beauty and building confidence and self-assurance amongst women. Now, it has taken steps further by impending a new advertising strategy: fighting adverse advertising. And by that it means contesting all the ads that in some way proliferate the bodily insufficiencies which exist inside women. Launched by Dove, the campaign spins round an application called the Dove Ad Makeover which is part of the global Dove “Campaign for Real Beauty” which has been running ever since 2004 and covers print, television, digital and outdoor advertising. As Leech (1996) believed,” commercial consumer advertising seems to be the most frequently used way of advertising.”
Life, the teeth for each of us, are very important, ah, we all know that the teeth are our second face, that is, teeth white good or bad, the relationship between a person's external image, So that everyone in the teeth of the problem are very concerned about ah, especially in the presence of dental calculus when the time
"Benefits of Advertising through Print Media." Benefits of Advertising through Print Media. N.p., n.d. Web. 30 Mar. 2014. .
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a
As I started to gain more knowledge about dentistry and comprehend what dentistry was all about, my interest started to peak.As a result, I started volunteering at a dental clinic serving the low income and homeless patients. While interacting with the patients and performing hands-on work on the patients under the supervision of the dentists, I started to truly enjoy the satisfaction of performing an art work on a patient's mouth and witnessing the appreciation the patie...