Behind The Chola Fashion Trend Analysis

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Barbara Calderón-Douglass’ magazine article, “The Folk Feminist Struggle Behind the Chola Fashion Trend,” published April 13th, 2015 on Vice, a digital media and broadcasting company, writes to a generalized audience as a previous chola who resents the fashion trend appropriated by pop-culture. She explicitly argues its ineffective execution in culminating the true essence of cholas and neglect in considering the struggles and values that which formed the chola culture. Calderon begins the article by describing the defining features of cholas and their aesthetic, illustrating the fashion through the view of her older sister—who of which a revered chola— and the author herself growing up in south Texas. She recounts the berry-colored …show more content…

Her appeal to ethos as a former chola with personal experience on the matter establishes authority, convincing the reader of the validity of her claim and confirming it as one of significance. Mentioning her past and current influence of the culture invokes the ability to properly engage the reader into a convincing argument. Calderon’s standpoint on the overall claim expresses the tone that she takes with the article. She understands the premise behind its embezzlement and acknowledges the chola aesthetic for its values and as a style to aspire to. But regarding this, the trend is a direct infringement on not only her character and identity—but other authentic cholas who have experienced the culture. She writes, “it gets stripped of context and becomes little more than a costume” (par. 7) and rejects the trend’s attempt at accurately portraying the …show more content…

She goes into detail about the Mexican Repatriation, an event from 1929 to 1944 in which the government removed Mexicans—including actual citizens—from the country and forced to sell their land and the Zoot Suit Riots that took place across LA and Southern California where white military servicemen attacked pachucos. In addition, she details the whitewashing of Mexican-American history in current times as the prime factor as to why appropriation of the culture is distasteful and rude and the continuous racism that pervades the US today. By this point, the author’s appeal to pity and use of detailing graphic scenes emotionally prompts the reader to subjectively accept her

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