Beats Essay

987 Words2 Pages

up. The price range of Beats by Dre products ranges from $99 to $699. The prices of Beats products are very expensive compared to their offerings as criticised by many buyers but still they are doing pretty well and have captured more than 60% of market share.

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Beats by Dre products are sold in retail stores selling professional and amateur audio products. It also has tie up with apple to sell its products in Apple stores which is very interesting as it is only product which is sold in such stores not produced by Apple themselves. Another distribution channel used by Beats is online direct sale via company’s website and is available on large ecommerce platforms such as Amazon, eBay, etc. To add, speakers from beats by dre are also …show more content…

Their strategies have helped them to gain brand equity which increased their customer satisfaction and been able to expand their business and survive in this tough economic conditions. They have successfully build up on the renaissance experienced in mobile industry where customers are increasingly using video, audio and apps on portable devices such as tablets, mobiles. Beats by Dre have successfully used sports and fitness segment to increase their sales quickly. Dr. Dre clearly identified the important need of consumers in times of growth of smart phones and people are always on the go but did not have good options in terms of headphones which gave good audio quality and had smart designer look which has been endorsed by many celebrities. Customers are appreciating the difference which Beats products have created niche in premium headphone segment by transforming the way audio and sound is heard by users. Many competitors have tried to copy the formula of Beats but none of them have been as successful as Beats which is one of the main reason Apple acquired the firm for a whooping $3 billion which is expected to put their product even further ahead of competition. (Popper 2014, Barr

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