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An essay about the history of barbie
An essay about the history of barbie
The creation of the barbie
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Since its inception in 1959, the Barbie doll has become a well-known toy brand in the United States and from around the globe. Mattel, the company who owns the Barbie brand, relies on the success of Barbie dolls, consisting around 20 percent of its sales annually. Despite being the world's largest toy maker, challenges have faced its Barbie brand from region to region.
In the United States, young girls are investing more time with electronic devices such as cell phones and music players than playing with their Barbie dolls. Another problem that Mattel is facing is a new competitor that is threating their sales in the U.S. and in Europe. Its recent rival, MCA Entertainment, introduced a new doll brand in the early 2000s called Bratz and has gained popularity with young tween girls.
In Europe, Mattel has had a significant amount of success with Barbie dolls, averaging five dolls owned per child in France, Germany, and Italy. With that success, Mattel introduced the "Friendship
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The Susi doll, manufactured by Estrela, has been a popular toy throughout Brazil and, in 2000, was marketed into other countries in South America including Argentina, Paraguay, and Chile. Estrela's marketing director, Aries Fernandes, stated that the reason why Susi dolls are so successful is, "because she resonates with Brazilian girls. She has a body like them and all the themes and clothes are very Brazilian. We wanted to create something the local kids could relate to."
Success was attained by Mattel, in 1995, when they introduced Barbie dolls into the Indian market. By slightly modifying the dolls by outfitting them with a sari dress and a bindi mark onto its forehead, Barbie dolls were widely accepted due to having "no competition" and Mattel's advertising strategy. Although India was a success, entering into the Japanese market, however, would have its own set of obstacles to
This website article provides the history of Barbie and her newly inspiring images for young women. Barbie was the new popular doll during World War 2 because she provided something inspiring for young girls and something that mothers felt strong about, independence. Barbie helped with what was being told to women, that they didn’t have to settle for being just a housewife or a stay at home mother. Women around the country could have a variety, a choice to work and have a career. “Barbie’s early professions were limited
In the short story "Barbie-Q,” by Sandra Cisneros, the young girls didn't mind they did not receive other things such as new Barbie's or Ken Barbie's and the friends to go along with the dolls (206). These girls were just happy to play with their own dolls. The girls have bonded with each other and they enjoy playing with each other's dolls. A doll brings two or more children together for fun and social entertainment. Have you ever listened to a child frequently you will hear a child say " so what” that means the child really don't care, it don't matter; nothing else mattered to the two little girls. In the short story "Barbie-Q,” by Sandra Cisneros to purchase a brand new Barbie doll meant that the dolls are expensive in the store so the girls are very happy and pleased to own a second hand Barbie. When the parent places the dolls in the child's hands the dolls take on the character of the owner's beauty; culture; how girls see themselves and the future when the kids are all grown up. Barbie is a fun toy to dress up. Each child has her or his own imagination of a Barbie doll. I, too, myself, like watching all the different cultural background Barbie dolls in the malls or Macy's Department Store around Christmas times. Most large department stores dress
For starters the title, “Barbie Doll” holds a meaning. It symbolizes the ideal figure of a female body. Society creates this ideal that is embed into every century. It is never ending. It is intended that she must have the twig like arms and legs, the minuscule waist and nose,
When we look at a company such as Mattel Inc., this is a company that has been producing dolls for the last 72 years. Their main products are the hot wheels, Barbie dolls cabbage patch kid and the American girl. The products
Seeing a barbie makes me think about all the fun times I had playing with those little toy dolls and the memories of creating my own dream life through Barbie. Playing with Barbies is great and imaginative because the sky's the limit when you play. You can make your own family, a life of your own, and choose a dream career. Unfortunately not all people feel that way. Some people see barbies and think those tiny waisted dolls with large breasts are what influenced my insecurities about my body. The creator of barbie once said “I wanted little girls who were not
The talking Barbie was made in 1968. The customers and the Mattel Inc. were there. It happened because the Mattel Company thought it would be cool to add sound to the very popular Barbie doll. Also, the Talking Barbie was originally created in Mexico but later versions were made in Hong Kong. How the talking Barbie worked is it talked when you pulled a string in the back of her neck.
In 1945, Ruth and Eliott Handler founded Mattel – one of Americas leading manufacturing companies of today. The idea for the Barbie doll was conceived when Ruth watched her daughter play with adult paper dolls. She noticed the importance of being able to change the doll's clothes, and decided to create a three-dimensional fashion doll, naming her Barbie after Barbara (her daughter). At the time, the toy market was dominated by baby dolls and toddler dolls. Barbie was a new conception that became a worldwide hit. Since her debut in 1959, Barbie has remained one of the most popular toys of all time. There are two Barbie's sold every second, and more than one billion dolls have been sold around the world (Maine, 2000, cited in Slayen, 2011).
Some of the most popular toys today came from Mattel Inc. Handler her husband and partner Elliot Matt created this organization having no idea what would come out of it. Shortly after Barbie’s first debut, Mattel was pushed to the top of the toy making industry. “Since her "birth," approximately 1 billion Barbie’s have been sold in four decades, making Handler's "child" the bestselling fashion doll in every major global market.” (Karen). The Barbie brand is valued at over 2 billon dollars making it the most successful of all time. Every year between 150-200 different Barbie’s are put on the market making this product one of the longest lasting ever. It is amazing how one invention could turn into such an icon. Another invention of Handler’s which is far less popular but still just as important, was her line “nearly me”. Handler was diagnosed with breast cancer in 1970 inspiring her to create a line of breast prosthesis. “Unable to find a satisfactory arti...
It was very common to have a Barbie doll growing up, and it wasn’t just a toy, it was a representation of a “perfect life”. From dream houses, to boats, cars, a perfect boyfriend to exiting careers, Barbie had the perfect life. Barbie had the perfect lifestyle AND the perfect body, long legs, small waist and a curvy chest. This taught children from a very young age that having a boyfriend, a career, a house and a petite body is very important. (Worldpress 2011). Barbie’s “attention has been generated by the secondary role she plays in popular culture the artifact of female representation” (Wright 2003). Barbie isn’t just a toy, she mimics
(Steinberg: 271) Barbie is portrayed as this blonde perfect female and was made in the image of the perfect body type. Children idolize Barbie and the way she is advertised causes them to believe that your body is only supposed to look this way, everything is life is perfect and that they will not face any obstacles as life goes on. Steinberg mentions, “Thematically Mattel still hasn't invented the Homeless Barbie, the Abortion Barbie, the Alcoholic Barbie, or the S&M Bondage Barbie”. (Steinberg: 272) After reading this section I agreed with the statement “This Bitch Has Everything”. Mattel has painted a picture in the mind of young children that the perfect life can be created through their imagination and not that there are different paths that we all go through in life. Children lose their agency due to the fact that society has constructed and idea of what life is all about and children look to the media and the items around them for guidance and understanding of what is to be expected. Barbie creates the idea of what is the best and appropriate way to live your life as a
Barbie is a doll in which does not possess any human characteristics. Although this plastic doll is not real, it is causing a lot of controversy over the human race acquainted with Barbies. Some people say that Barbie is not an appropriate role model for young children... However, regardless of what adults say about Barbies, children love playing with them. There is no reason to believe that a piece of plastic with hair is not a good role model. Barbie teaches responsibility and ambition, teaches children to be what they want to be, and also brings joy to children and friends in her Barbie world.
In a way, Barbie is a role model for girls to look to for confidence, because she is extremely talented and educated, and is considered the example of a career woman. Juggling over 130 careers on her resume, Barbie has accomplished the above and beyond. From rock start to pilot,Barbie has had every job a child could possibly ever dream about. This includes her being an astronaut and going to the moon; four years before Neil Armstrong. Even in the 90s, she ran for president before woman even made the presidential ballot. “My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices.” From the start Ruth Handler, the co-owner of the Mattel creations and creator of the Barbie doll, created Barbie for the purpose of inspiration to young girls. Handler saw that her young daughter, Barbara, enjoyed playing with adult female doll...
... not be capable of walking around or holding her head up. However, this has not stopped women from trying to emulate her, leading to eating disorders and plastic surgeries. Barbie is also an icon of racial insensitivity. Mattel, Inc. has produced at least two Barbies with negative connotations in their name, such as “Colored” and “Oreo.” Additionally, their new “ethnic” line consists of Barbies from across the globe that fulfills a number of stereotypes. Lastly, Barbie encourages goals that are, for the most part, unobtainable. She is a doctor, surgeon, and jet pilot among many other professions, but also encourages stereotypical domestic activities like baking and cleaning. Barbie, a doll manufactured by Mattel, Inc., encourages an unrealistic body image, racial insensitivity, and contradictive goals, and it is having a negative influence on young girls everywhere.
One day, as Ruth Handler watched her daughter play with paper dolls, she noticed that often the dolls were put into adult scenarios, such as grocery shopping, working, et cetera (“The Creation of Barbie”). As most dolls in this era, the 1950’s, were either babies or small children, Handler got an idea: what if she created an adult doll (“The Creation of Barbie”)? So, she drew up a design for one, and she named her Barbie, after her daughter, Barbara (“The Creation of Barbie”). Then, in 1959, Mattel, a huge and very popular toy company, picked up the idea (“The Creation of Barbie”). Barbie made her first appearance in New York, at the annual toy fair (“The Creation of Barbie”). That year, 351,000 Barbie dolls were sold, which was a sales record in America (“The Creation of Barbie”). Today, Barbie continues to be the most popular doll in the world, with two sold every minute (“The Creation of Barbie”).
It may seem trivial and go unnoticed to most, but by assigning Barbie a real career, people are able to identify with and recognize her. The marketers also provide Barbie with a life other than modeling, such as friends and a home. The Ken doll, which is commonly known as Barbie’s boyfriend, makes her appear more real to the audience. Girls are able to identify with the idea of a boyfriend, which makes the notion of Barbie seem more realistic and desirable. The same idea is applied to the many friends Barbie has been accompanied by over the years. Lastly, and perhaps most famously, Barbie, like almost all of the girls who play with her, have a home. The Barbie Dream House is just another clever way her marketing team has presented her to society as a real person. Humanizing Barbie, and portraying her in such a manner makes her more attractive to potential buyers. The girls who engage in play with dolls do not want merely a doll; they desire something they can relate to and envision in the real world. Imaginative play is a large portion of childhood, and the ability for children to posses a doll like Barbie , who represents a real person in society, is extremely valuable. The use of social constructionism in the marketing of products such as Barbie is both brilliant and effective.