Bandwagon Propaganda

Propaganda surrounds us in our everyday lives no matter if we are watching tv or taking public transportation out of town. It is everywhere. Propaganda is all about persuasion and the use of persuasion to change others views or feeling about a product or idea. It can be political, social, fashionable, it can even be a certain scent that is known to encourage warm, emotional feelings , such as, cinnamon. There is an array of ideas and things around us used in propaganda. Often times, there are “hidden persuasive” terms, such as the word “help.” How does one define the term “help”, for instance, a certain face cream will “help” your skin become brighter and less wrinkled. This statement may sound great and plausible, but what does it mean?

Well, for one, bandwagon can be used for almost anything. There is also a psychological element to the way propaganda works. The easiest way to dissect bandwagon propaganda in our lives is to see where it is used and how it draws in consumers. Bandwagon propaganda is used in many different facets of our modern and past media. It is easy to see how popular bandwagon is, all you have to do is look around and look at all those products that scream, “If they jumped off the bridge I will too.” It is one of the most popular forms of propaganda used. Bandwagon propaganda is used to entice the consumer leading them to believe if they do not buy the product being sold or participate in what is being discussed they will be an odd one out due to the fact everyone else is taking part. It can be portrayed with common folk or even celebrities. This form of propaganda is extremely effective due to its ability to draw in consumers. The use of attractive actors holding a product and enjoying a great time with friends, implies by drinking that product, you too will be attractive, have other attractive friends and you will be popular and have

One of the most popular usage of bandwagon is in the fashion industry. This is how trends start that concern fashion and what the new “in” thing to wear will be. One of the ways the fashion industries use bandwagon is to enhance the appeal of the new clothes they are trying to sell to the masses, by saying it’s your choice to be “in” or “out” (Jurewicz, Brooke). Brooke brings up the fact that the usage of bandwagon calls for just the right amount of subtlety and just the right amount of “buy me to be cool.” You can’t be too pushy with your product, because it can lead to a negative view consumers may form if the producers seem to be pushing their product too much. Anyone that uses propaganda and/or bandwagon to achieve their goals of marketing their products are using a kind of engineering when it concerns selling this product. They have to be able to build a system that will work to the common folk and gather the masses to go towards the producers product or idea. Bandwagon that is used in fashion explains how many fads are started in the society to this day. Taking a product or an idea and presenting it as being popular is the main trick to persuading the audience to partake of whatever is being presented. Of course not everyone is hip to fashion or even has in interest, leaving “high” fashion somewhat in the dark. This is one downfall to using bandwagon propaganda when concerning fashion. Bandwagon