BP crisis

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On April 20, 2010, BP’S deep water horizon drill exploded in Gulf of Mexico and this oil spill killed 11 innocent workers and caused severe damage to the environment. “It was the worst environmental disaster in US history and BP lost his reputation worldwide”. The oil spill created negative attention from media and public. BP’s “Gulf of Mexico Restoration” website uses these three strategies to try to repair its reputation: pictures of its new employees to show its dedication to creating more jobs and ensuring the safety in the company, images of emergency services and clean-up programs to show its quick responses and efforts to prevent more damages, and clear language about its legal proceedings and investigations to show its commitment to the affected people and environment. BP’s “Gulf of Mexico Restoration” website, uses pictures of new employees to show BP’s dedication to creating more jobs and ensuring the safety in the company. In “back to work in the Gulf of Mexico” page, BP provides a picture of its three rig workers who are working on a rig floor in the Gulf of Mexico. In the picture we can see workers focusing on building its new deep water oil and gas development. BP claims that the company created more than 2300 jobs in Gulf of Mexico and supported ten thousand additional jobs in the region. In another picture we can see an employee practicing with a Hi- tech simulator with the help of an instructor. The picture is conveys the message that the company is putting effort into providing training for its employees and implements surrounding new technology in order to avoid future damages. BP used these pictures to show the public that it trying to ensure safety in future by employing additional workers. By hiring new peo... ... middle of paper ... ...oot causes of the oil spill. From claim information, BP demonstrates that it paid approximately 11 billion dollars to individuals and businesses who survived the disaster. BP lost its agreement with the EPA in 2010 after the oil spill but it retained the agreement in 2014 by resolving all debarment and suspension matter. From all these activities, BP demonstrates its efforts to repair the reputational damages. BP’s “Gulf of Mexico Restoration” website uses these three strategies to try to repair its reputation: pictures of its new employees to show its dedication to creating more jobs and ensuring the safety in the company, images of emergency services and clean-up programs to show its quick responses and efforts to prevent more damages, and clear language about its legal proceedings and investigations to show its commitment to the affected people and environment.

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