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PURPOSES OF BUSINESS strategy
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Passion, Luxury, Artistry and Character
The B360 story begins with our patriotic BProud line launched in 2010. To this day, our flagship timepieces offer global citizens an elegant and distinctive way to express their steadfast love for their countries. From the beginning, we set out to create a brand unlike any other in the world. We are an agile brand that paces new styles to consumer tastes. Each product line has its own depth, purpose and identity; which we clearly express through our inspirationally created designs using Italian architecture and Swiss, German and Japanese components.
International Marketing Strategy
Our passion and creativity has earned B360 timepieces a place in the international spotlight. Celebrities and athletes around the world proudly wear our timepieces,
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Our timepieces appeal to discriminating fashion innovators who desire sophisticated accessories. Each timepiece has a depth and background unto itself. We are proud to provide tasteful, elegant accessories young, fashionable and devout art aficionados.
Our exemplary service begins with toll-free customer support, which includes door-to-door repair service through our international partners. We also offer additional services upon request. Finally, we stand behind B360 Watches with a two-year warranty for every timepiece.
Investor Profile
B360 line popularity is growing rapidly the competitive market. With firm roots in Canada, the Czech Republic and Saudi Arabia, we are looking for more global partners. In three short years, we have expanded from a single line to ten extraordinary offerings. Our timepieces integrate cutting-edge technology, supreme accuracy and inspiration. Within our distinctive brand, we offer selective buyers a broad variety. With or brand rapidly gaining attention among fashion-lovers worldwide, we present to you the opportunity to grow with a distinguished
Cynthia Rose, NY is run solely out of New York City. They are a business which runs all operations with a “one stop shopping” feel. When a client comes into the showroom not only can they view and shop the collection, they can also see all fabrics that are in-house as options for their garment, be measured to insure a perfect fit, and meet with Cynthia and the assistant designer to discuss any alterations they might want done. As a luxury designer, it is very important for Cynthia Rose to meet the needs of the customer and make sure that they feel they are making a purchase that is worth while. When a customer is spending $1,000 or more on a garment they need to feel like they are purchasing the perfect piece. This is a very strong attribute of Cynthia Rose, NY. Cynthia and her...
People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive. People require brands to experience the feeling of being special. People spend their money to have something from famous brands, like a bag from Coach or Louis Vuitton which they think they need, yet all that is just people’s wants. Steve McKevitt claims that people give more thought on features or brands when they need to buy a product, “It might even be the case that you do need a phone to carry out your work and a car to get around in, but what brand it is and, to a large extent, what features it has are really just want” (McKevitt, 145), which that means people care about brands more than their needs. Having shoes from Louis Vuitton or shoes that cost $30 it is designed for the same use.
The clothes she is designing are simple, elegant and well-fitting to the female body giving women the confidence needed to wear these clothes to work, relax and as casual, every day, wear. Beckham’s designs can adapt to the different bodies that exist and have become very popular around the work because they are simple, elegant and supreme. In a YouTube video, Beckham has said that she herself would wear her own design and because of this her designs have become very popular and available to many individuals. Currently there are more than 500 stores who carry the VB brand. VB provides designs for the “trendy” woman who works and cares about fashion and style. Beckham’s designs are very reserved, in the sense that they cover the body adequately and in no way or form depict nudity or improperness. Due this “reserved” design, Beckham’s designs are seen as socially acceptable designs that have a focus on the artistic aspect and general overview rather than the skin showing clothes designs that many like to wear in the United
From Hans Wildorf's Rolex company to Ben Clymer's specialist online magazine over a century later, we remain fascinated with watches to this day
The principles of marketing (The Times 100, n.d) are a range of processes concerned with finding out what consumers want, and providing it for them. This involves the ‘4ps’ of marketing; price, place, product and promotion. The product decision in any company involves dealing with goods that should be offered to a group of customers (Jobber & Ellis-Chadwick, 2012). Burberry maintains a product line with great width and scope in which their products fall into two main categories; fashion or continuity. Their fashion products are designed to be responsive to fashion trends and are introduced on a collection to collection basis (Burberry, n.d). Continuity products however have life cycles that are expected to last for a certain time period. Burberry also has 3 primary collections; womenswear, menswear and accessories, with the variety of products they can utilize their product mix greatly. Burberry also has...
Since 1967 Polo Ralph Lauren the brand is impeccable example for how a company must develop strong brand equity through the years. Indeed, the brand has established its image across a diversity of products and markets using a perfect lifestyle marketing approach. To understand how the brand has achieved strong brand equity, and resonance with its customers, analy...
Apple launched the Watch in Los Angeles, London, Tokyo, Milan, and Berlin, with pre-orders reaching 7 million before the launch date (Harding, 2015). Since Apple designed the Watch to reach multiple market segments, the market reach as seen in the pre-order numbers before the product launch is extensive. The introduction of the EDITION model has allowed Apple to extend into the luxury watch market, likely increasing its performance and widening the gap between itself and other companies in the smart watch market.
The business model that sets Zara apart from other clothing retailers is how rapidly the company changes stocks and releases new product lineups. The company averages 12-16 collections annually which equates to more than one lineup a month. Due to stock being limited and the rapid production Zara brings forth, their items are viewed as exclusive promoting further business. Their customers are happy knowing that their specific article of clothing is more “rare” due to only having an average of a two-week window to purchase the clothing. The company specifically targets current trends and has them in the store within 30 days. This maintains the brand’s uniqueness and relativity in fashion.
Polo Ralph Lauren’s key success factors derive from the company’s powerful identity. It is notorious for it preppy American style in the designer world, but it is also luxurious, elegant and thrives to always be a classic. It appeals to a wide range of consumers, even if a person doesn’t wear Polo they are at least familiar with what it is. The way the company markets itself is also a big part of its success. For a company that started out less than 50 years a...
Louis Vuitton, a French designer and entrepreneur quickly made a name for himself in the fashion industry by becoming Napoleon’s wife “personal box-maker and packer.” At the age of sixteen, Vuitton and his family started the legendary workshop by creating travel trunks and the famous unpickable locks in 1859 (Louis Vuitton, 2015). As the legendary brand continues to remarkably exceed both sales and expectations, Louis Vuitton as a brand strives for pure distinction and exclusivity.
The sign of moving products promptly from a designer’s table to the retail sales floor has swayed the whole global retail commerce and enticed rivalry. Customers value a “new look” that can be worn for this instant and assess the goods as a monetary fortune; not something that you will keep
Polo Ralph Lauren not only owned retail stores, but also under other retailers such as Nordstrom, Macy’s, Dillard’s, Belk, Saks Fifth Avenue, and various other retailers. The unique selling proposition of Ralph Lauren brands go about defining themselves as not like the others, is to develop a positioning that’s intended for a narrower target to make them unique. Most luxury brands fall into this fashion unique style categories. Ralph Lauren Company wants potential customers to know all the ways that they are better than others, and as a result their advertising focuses on product benefits. The result is to grab the attention of their customers. The emotional appeal of this brand is to increase your self esteem and leaves you feeling high class and
The first question ‘Are you interested in fashion brands’?... ... middle of paper ... ... Group study room in the Leicester’s library is a good choice for focus groups. It is a competitive formal focus group.
Charles & Keith, a well-recognized women’s footwear brand was established in 1996 in Singapore Amara shopping centre by the two young brothers, Charles Wong and Keith Wong. The company began its foreign market venture in 2000. To date, Charles and Keith has a presence in more than 20 major cities around the world. The brand are well-known internationally today with the vision “to be the most admired fashion-forward company” and the mission “to offer high quality products and services, with a commitment to perfection” in mind all the time (Charles & Keith, 2013).
The Apparel or clothing industry is a very dynamic market where changes occur in a daily basis. So, rivals within this industry assist to an extreme competition. To make sure that, they stay relevant in the market scene, businesses have to develop creative, innovative and sustainable marketing strategies to attract more customers and increase their brands awareness. Because, this industry has many players, we have chosen one well known company to make our research more specific and well centered. Hennes and Mauritz AB commonly known as H&M is our best choice because, this