Australian Post Essay

2508 Words6 Pages

Table of Contents
Introduction 2
Internal environment Analysis 2
Strength 2
Weakness 2
Opportunities 2
Threats 3
Building competitive advantage 3
External environment Analysis 3
Political/Legal 3
Economic 3
Social 4
Technical 4
Porter five forces analysis 4
Australia Post current strategy analysis 5
Australian Post ability to deal with Strategic issues 6
Australia Post capacity to succeed in longer term 7
Conclusion 8
References 8

Introduction
In this report the author will analyze the internal and external environment of Australian Post. The author will analyze the current strategy of Australian post and its efficiency to deal with various strategic issues. Australian Post is an Australia based government business enterprise. Australia …show more content…

Australia Post got a first mover advantage in letter post and other parcel services in domestic market. To continue their competitive edge over others in parcel and logistics services it is essential for Australian Post to make good relationship with customers. Similarly the technically equipped employees and labor will provide competitive edge to Australian Post and it will also help in relationship building with customers. Australian Post is adopting sustainable methods of waste reduction, carbon emission reduction, reduce energy consumption. The sustainable practices in business will increase the brand value of the company. The world is facing several environmental problems so there is a need of sustainability and green practices in the business. Those green practices will fasten-up the process of company and also contribute in cost-reduction (Berns, et al., 2009). The increased use of technology will also improve the sustainable practices in the business. In the post-bureaucratic area the financial profits are not the sole aim of the big and responsible companies. Those company officials also need to give equal importance to their corporate social responsibility and Australia Post’s officials are doing that. (Carroll & Shabana, …show more content…

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Available at: http://www.itnews.com.au/News/344488,inside-australia-posts-it-transformation.aspx/3
[Accessed 6 June 2015].
Datamonitor, 2009. Australia: In-depth PESTLE Insights. Datamonitor.
Howard, D. J. H., 2015. Digital Post: Business transformation and the future sustainability of Australia Post, s.l.: McKell Institute.
Lewis, J., 2015. How to Deal With Brand Erosion. [Online]
Available at: http://smallbusiness.chron.com/deal-brand-erosion-25376.html
[Accessed 6 June 2015].
Marketline, 2014. Australian Postal Corporation. Marketline.
Porter, M. E., 2008. The five competitive forces that shape strategy. Harvard Business Review.
Slywotzky, A. J. & Weber, K., 2007. The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs. s.l.:Crown Publishing

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