Australian Movie Piracy

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Extended Essay in Business Management ‘To what extent has the Australian Movie Industry cope the threat of online film piracy and how will it generate significant revenue?’ Introduction Film piracy Graham Burke, the executive director of Village Roadshow, said Australians had taken to piracy at a far greater per capita rate than "virtually anywhere else in the world — way ahead of the USA", during Australian International Movie Convention on the Gold Coast. "If we cannot solve the piracy problem there will be no Australian films — zero," he said New low cost streaming services such as Netflix has reducing the illegal movie sharing amongst Australian adults. However, an ABC News by Elaine Ford stated that statistic of 12 to 17 …show more content…

I just assume all information about whole Australian download user Analytical tool I am focusing on the external forces that effect the Australian Movie Industry, investigate in depth the opportunities and threats of industry using STEEPLE, Lewin force field analysis and evaluate using the Ishikawa fishbone analysis on how to generate significant revenue. STEEPLE Analysis and Force Field Analysis A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTEL stands …show more content…

In the past, the government came up with a way to prevent the filming of a movie in the theaters. They did this by projecting an infrared spectrum over the projected film. This infrared image was not visible to the audience, but it would make the video on the camera someone brought into film the movie into a very low quality that would make the video almost unbearable to watch. Since then technology has improved to attempt to improve the quality of the filmed video regardless of the infrared. Though this has worked to an extent, film pirates have not yet fully recovered from the addition of the infrared. Only more research will be able to help improve the projectors so that this does not happen

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