Australian Beer Industry Essay

• Other Rivals: In Australia, brew industry is facing competition from other companies as they offer similar products with great deals. The organisations need to secure their market share to hold the current good position in the market. Moreover, competition is high in global market which forces the business to become exceptionally competitive. There are many motivations to trust that a huge contender might be more undermining to a brand than a little contender. The size of an extensive contender may give it critical focal points on value, quality, brand mindfulness, and different components that drive consumer’s decision (Paharia, Avery & Keinan 2014).

• Threat of new entries: In real, Chester & Kent craft beer industry has no threat from new rivals as entering a new business is not that easy and competing with existing companies is hard for new entries.

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Furthermore, there is a high demand of international brands in the customers. The main thing that affects any industry to large extent is the loyalty and perception of buyers by their product and services (Morrison 2016).

• Supplier power: Item being the local in the Australia, suppliers are limited and they can be controlled by the brew giants' pretty easily. From now on it is genuinely basic to keep the suppliers bright to keep the business up and running effectively. Suppliers moreover know the condition of Chester and Kent as an affiliation has on them to keep up the business on the short and long