Augustine Medical, Inc.
Introduction ( Background and Situation)
Augustine Medical, Inc. was founded by Dr. Scott Augustine, an anesthesiologist from Minnesota, in 1987. The company was created to develop and market products for hospital operating rooms and postoperative recovery rooms. The company provides innovative solutions to combat postoperative conditions such as hypothermia. Medical research indicates that 60 to 80 percent of all postoperative recovery room patients are clinically hypothermic. Hypothermia is caused by a patient’s exposure to cold operating room temperatures that are required by surgeons to control infection, and for the personal comfort of the surgeon. Hypothermia can also be a result of heat loss due to evaporation of the fluids used to scrub patients, evaporation from exposed bowel, and breathing of dry anesthetic gases. Dr. Augustine’s personal experience in the operating room convinced him that there was a need for a new system to warming patients after surgery. Dr. Augustine also realized that the market for this new product would be enormous! Statistics indicate that approximately 21 million surgical operations are performed annually in the United States, and that approximately 5,500 hospitals have operating rooms and postoperative recovery rooms that include 31,365 postoperative recovery beds and 28,514 operating rooms. Upon the realization of this need and existence of the market, Dr. Augustine went on to develop The Bair Hugger Patient Warming System then he acquired a patent. The Bair Hugger Patient Warming System consists of a heat source and a separate disposable warming cover that directs a gentle flow of warm air across the body. The Bair Hugger heat source uses a reliable high efficiency blower, a sealed 400W heating element, and a microprocessor based temperature control to create a continuous flow of warm air. The heat source complies with all safety requirements for hospital equipment. Augustine Medical, Inc. was able to find investors that contributed to the initial capitalization of $500,000. These initial funds that were collected were used for staff support, facilities, and marketing. The funds were also used to cover the fixed costs of the company while in its first year. The company subcontracted the production of the heater/blower unit and manufactured the warming covers in-house. The company only par...
... middle of paper ...
.../blower unit so buyers will be forced to purchase the blanket at a marked up price.
Implementation
Augustine Medical, Inc. should decide on the price of their product then make all the information available to hospitals and distributor organizations. The company should then attend as many medical trade shows as possible to increase the visibility of their product by providing demonstrations to prospective buyers. To obtain first mover advantage it is important that Augustine Medical, Inc. puts together a sales force to prospect and qualify potential buyers. The sales force should proceed by using direct selling tactics as well as guerilla marketing tactics to effectively penetrate the market. Because the Bair Hugger will be priced lower than our direct competitor’s products it is important that Augustine Medical, Inc. stays focused on it objective to increase sales volume and capture large portion of the market share in the early stages. Building a portfolio of current buyers, and potential buyers will secure the company’s profitability in the long run because of brand loyalty and brand recognition. The implementation process should be completed within a 3-4 month period.
There are numerous risks for a patient during the preoperative stage of the perioperative journey. All patients undergoing a surgical procedure are at risk of developing perioperative hypothermia, although there are various factors which also further increase an individual’s susceptibility (Burger & Fitzpatrick, 2009). An individual’s body type can cause them more susceptible to heat loss during the perioperative period. The patient’s nutritional state and being malnourished, if the individual is female and is of low body weight therefore a high ratio of body surface area to weight and limited insulation to prevent heat loss, these are all factors which negatively affect heat loss and therefore increasing the individual’s risk of perioperative hypothermia (Lynch et al.,
Teams in every sport, at every level of competition, have a mascot. It is the mascot that represents the competitive spirit and team identity, motivating players and fans alike. Does the symbol chosen have any impact on whether a team wins or loses? Unlikely. But the choice of a Native American mascot continues to ignite debate and controversy among athletes, fans and alumni, as well as those people who might otherwise be disinterested in sports. Utilizing an Indian mascot is nothing more than a veiled attempt at hate speech.
Align Technology were faced with making channel decisions in order to please shareholders who were displeased about the 2001 third-quarter sales figure. The company now needs a plan to sustain sufficient revenues to support future cost growth (Exhibit 1 from Invisalign: Orthodontics Unwired). In addition, executives of Align wanted a report on the causes of low conversion of customers and the options available to increase conversion rates of the Invisalign system.
...ers' evolution from mother and student into a leading voice against the merchandising of Native American sacred symbols -- and shows the lengths to which fans will go to preserve their mascots." In keeping all the Native American Mascots in schools, colleges, and professional sports teams we are showing a lack of respect. The Native Americans have voiced the lack of honor these names are bringing to them. "The fact that history has ignored the incredible pain we have inflicted on Native Americans does not now give us the right to ignore their largely muted call." Americans need to take a step back think about how they would feel if there ritual and or sacred tradition was misused. "We feel that we are being put in a position of sacrificing our dignity and pride and will never be treated as equals in white society as long as the use of Indian symbols continues."
In his article, Price got one thing right: The Indian Wars have not ended. They continue in the ongoing struggles over mascots and other issues that affect Native American sovereignty. Consequently, there definitely is an easy answer to the issue of Native American mascots. Native Americans are people, not mascots.
In particular, promotions should target consumer who use paper-products and foams. Leveraging the company's highly trained sales personnel, relative benefits and long-term cost savings afforded by superior bubble product should be stressed. Additional promotional efforts should include direct mailings to potential clients in the US and Europe. Importantly, all promotional efforts must target packaging engineers.
Native American mascots are view by the native people as racist and dehumanizing. The images of American Indians chiefs that sport teams use lead to misconception of the Native Americans today. Many American Indians do not look like Chief Wahoo or the Washington Redskins’ mascot. Indians are still fighting the stereotypes that are dehumanizing them and their culture. Today many people thinks Indians wear feather headbands, beads, live in teepees and hunt buffaloes. In the real world, most Indians live in cities, reside houses and shops at stores like a modern day human. The majority of the Native Americans do not fit into those stereotypes. “I’m a flop, an embarrassment to my racial stereotype. My hair is shoulder-length, and I don’t feather it, unless you count my unfortunate Farrah Fawcett period in junior high” (Pyrilli...
Many races are unjustly victimized, but Native American cultures are more misunderstood and degraded than any other race. College and high school mascots sometimes depict images of Native Americans and have names loosely based on Native American descent, but these are often not based on actual Native American history, so instead of honoring Native Americans, they are being ridiculed. According to the article Warriors Survive Attack, by Cathy Murillo (2009) some “members of the Carpentaria community defended Native American mascot icons as honoring Chumash tradition and the spirit of American Indian Warriors in U.S. history and others claimed that the images were racist stereotypes” (Murillo, 2009). If people do not attempt to understand and respect Native American culture, then Native American stereotypes will become irreparable, discrimination will remain unresolved, and ethnocentrism will not be reprimanded.
According to Innocent Project (N.D.), officers who were white interrogated Marvin a black man, and the officers automatically made Marvin a possible suspect for a rape case and he was sentenced to 210 years in prison. In addition, Marvin was convicted because of wrong identity that was created by the cops. Her served 15 years in prison before his charges were overturned. DNA evidence was the key element that overturned Marvin charges. He was identified as the only black man that did the crime. The officers tampered evidence and made a false discretion that he was the person and that is how he was convicted (Innocent Project
As part of the health care reform, many hospitals have focused their marketing strategies on population health management as part of the transformation to value-based care. Managing population health requires a close relationships with physicians, partnerships with organizations in the community, and expansion into preventive and outpatient care and therefore must be implemented further. Likewise, comprised as key components are investing in technology - to connect with physicians, customers and the community and gather data necessary for improving quality (Takvorian, 2015) and merging with other hospitals and health care systems - consolidation as a strategy to gain capital necessary for health IT investments, outpatient facility construction, physician partnerships and other projects (Johns Hopkins Bloomberg School of Public Health, 2015; Ropak, 2012).
Putting Indians on a helmet shows how America “owns” them. “Not only do Indians have to deal with the fallout of being ‘conquered’ people...the shame of being men who descended from those unable to protect our women...the shame of being women who descended from those raped and tortured…” but they also have to deal with being reminded of the events that happened in the past. Constantly being reminded of these events is disrespectful and torture. In the past, the Indians were helpless against the pilgrims and were unable to do anything to protect their people. Since the name of the mascot is broadcasted visually, Redskins just reminds them that they were owned and still remain to be. Just like corporate America copyrighting their inventions, in Dan Snyder’s position in his letter to the Washington Redskins fans, he continues to want to “own” the name Redskins. Snyder’s action of keeping the team name shows his power of “sustain[ing] long term success if this franchise.” American Indians are being disrespected in this manner by being seen as a franchise instead of a group of people. Especially since such a big issue like this is just for a sports game, it is demeaning for American Indian’s
I went to a high school where the mascot was a Native American Warrior. I had come from a middle school where the mascot was a dog, so the transition to a human mascot seemed odd. I later learned in high school history classes that Native Americans were repressed peoples. When institutions and sport groups were being formed, powerful mascots would be adopted. The mascots were preferably fearless and dangerous creatures. Because of rising issues with Native Americans during the 1800s and reservation issues in the 1900s, attention would be drawn to Native Americans. This attention led to adoption, which then lead to a group of people representing another group of people. This degradation to symbolism is the opposite of personification for a suppressed people. Interpretations would then fly around as misunderstanding occurred, along with dishonor. Disregard of the effects in contrast towards insult has been evident in both non-Native Americans and Native Americans. For the groups of people that have taken action, there has been ongoing effort to remove Native American dishonor from being a mascot. Therefore, I would like to go into discussion of the causes and effects of the Native American mascot – with an emphasis on interpretation from both Native Americans and common folk – followed by past and ongoing solutions.
The next reason we’ll be looking at are the stereotypical images commonly seen in literature and mascots. Mainstream media such as “Dances with Wolves”, “The Lone Ranger”, and “The Last of The Mohicans” and mascots in professional sports teams like Washington Redskins, Cleveland Indians, Atlanta Braves, and Chicago Blackhawks all include representations of Native Americans that for some, are offensive. With this in mind, ...
...ize the white beauty ideal, but also the act of distancing themselves from their own people. Therefore, “the discriminatory practices are set forth by people that are themselves the victims or the progeny of victims of racial discrimination” (Kolehmainen). What Morrison wants to convey, however, is that one must realize that beauty is not one virtue, “it is something one can do” (Morrison, Foreword).
Time out was done by the anesthesiologist, the circulating nurse, the surgeon, and the scrub tech all pausing before the surgery and verifying the patient’s name and date of birth, the procedure being done, the site and location on the body in which the procedure was being done, and documented the count of all the equipment the scrub nurse had before surgery to compare to after surgery. 5. The patient’s privacy was protected and respected throughout the whole surgical procedure. The staff was very professional and I felt I learned a lot from them during my OR experience. 6. A sponge count is when the scrub nurse counts the sponges that are unused before the surgery she relays this to the circulating nurse and it is documented. After the surgery the count is redone to make sure that there are no sponges left in the patient. 7. The circulating nurse documents the information and signs the chart in the operating room. From pre-op to the operating room the nurses in pre-op gave off report to the circulating nurse by SBAR. From the operating room to PACU the anesthesiologist went with the patient and handed off the patient’s condition and information to the nurse in there. 8. There were no ethical or legal issues that were raised during my observation in the whole surgical process. 9. I learned how the whole operating procedure works from start to finish, all the legal paperwork involved, and how the team interacts and helps each other out to give the patient a safe and