Athletic Supreme Marketing Mix

1137 Words3 Pages

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market (Economic Times, 2016). This is made up of price, product, promotion and place. These include, product strategies, pricing strategies, place strategies, and lastly, promotion strategies.” (Kotler & Keller, 2012). Each of these strategies work together. Here at Supreme Athletics we will take a look at the marketing mix and its use of the four Ps as it relates to our offerings.
Product Strategies Athletic Supreme will be introducing products ranging from athletic gear for intramural and high school sports to hunting and fishing gear and apparel for fans of all sports. We will be introducing products that will differ …show more content…

We will use overseas manufactures to get the most feasible pricing on gear and apparel that will be shipped directly to the store. After a few years the online store will be operated independently at an online fulfillment center that we are currently building in Columbus, GA. The logistics of our apparel will be an evolving process and will currently be stored at or near the local store. As online sales begin to increase we plan on starting warehouses in many other areas. Once inventory objectives are reached re-order points will be established to balance the risks of stock-out against the cost of overstock (Kotler, P., & Keller, K. L. 2012). Our customizable apparel is set to be bought and shipped from manufacturer to customer to reduce cost and delivery times. Athletics Supremes’ goal is to get the product ordered to the customer as soon and as inexpensive as possible with an outstanding level of customer …show more content…

We plan to use a value branding strategy that allows us to hover between budget and luxury branding strategies (Ingram, 2013). We will look closely at economic issues and factors and use promotional pricing ideas such as special event and sponsorship pricing, special customer pricing and free shipment for orders over a set price on their online store as offered by many of our competitor’s online stores. Temporary pricing strategies are going to attract in store and online visits. The temporary pricing strategies the company will use are seasonal discounts and internet flash sales that offer extremely discounted prices online briefly or until the item is sold out. We will observe the price elasticity of demand over the first several years during apparel production to achieve the most feasible pricing strategy. We are dedicated to flexible and appropriate pricing

More about Athletic Supreme Marketing Mix

Open Document