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According to the text, one disadvantage of survey research is the
Types of traditional research methods
Types of traditional research methods
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CHAPTER THREE RESEARCH METHODOLOGY 3.1. Introduction: Different aspects of research methodology will be discussed in this chapter. The study type, sample techniques, sample selection, sample size, questionnaire design and administration, data analysis, reliability and validity used for the purposes of research and methodology will be defined. “Research”- according to Degu (2006) is a systematic scientific process that consists of the inquiry, analysis and interpretation of data to generate new knowledge and answer a certain question or solve a problem. It is aimed at learning new facts, testing ideas and collecting information for the purpose of decision making (Degu, 2006; 58). “Methodology” implies the methods you intend to use to collect data (Kothari, 2010; 8) The research methodology used to conduct this investigation is of a descriptive nature. 3.2. Study type 3.2.1 Quantitative QUANTITATIVE RESEARCH is formulated numerically and aims to quantify data and generalize results from a sample to the population of interest in order to measure various views and opinions. Findings are conclusive and usually descriptive in nature. A survey is conducted through a questionnaire. 3.2.2. Qualitative QUALITATIVE RESEARCH is a method of inquiry according to Saunders (2003) is based on meanings that are expressed through words and obtains results in non-standardized information requiring classification into various categories. It also is an analysis conducted through the use of conceptualisation. 3.3.3. Cross-Sectional A CROSS-SECTIONAL study is an observational one in which the aim is to get a thorough understanding about a group of people. The benefit of a cross-sectional study design is that it allows researchers to compare... ... middle of paper ... ...ne). 2013. Available: http://www.socialresearchmethods.net/kb/sampprob.htm(Accessed 18 March 2014) • Degu, G. 2010. Forensic Statistics. Ethiopia; University of Gondor. • Kothari, C. 2010. Research Methodology; Methods and Techniques. Southampton; Southern Wright. • Welman, C and Kruger, F and Mitchel, B. 2011. Research Methodology. Cape Town; Oxford University Press Southern Africa (Pty) Ltd • Zikmund, W. G. 2000. Business Research Methods. 6th ed. Fort Worth. Harcourt College Publishers. • Saunders, M. and Lewis, P. Thornhill, A. 2003. Research Methods for Business Students. 3rd ed. Harlow. Pearson Education Ltd. • Cozby, P. C. 2001. Measurement concepts: Methods in behavioural research. 7th ed. California; Mayfield Publishing Company. • Gravetter, C. J. and Forzano, L. B. 2001. Research methods for the behavioura; sciences. 3rd ed. Wadsworth; Cengage learning.