Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Factors influencing vernacular architecture
Factors influencing vernacular architecture
What is vernacular architecture essay
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Factors influencing vernacular architecture
Gas Stations Before 1970
Building design, scale, and location for a commercial store can have a great effect on its consumer. Having a roadside structure that makes it easy to access and purchase a product is something that is very important, especially when it is trying to market a very common and indispensable product like gasoline. In the early 1920s, companies advertised their gas stations by using distinctive logos, colors, slogans, and building shapes. A very common vernacular gas station style that used these methods of advertisement was the house style. This design evolved from the curbside station and then later developed into the house with canopy and bays. As the needs of the customer and the economy changed, the house style was no longer as effective, which lead to the development of the oblong box style. This evolution can be seen through various changes in gas station building plan, design, materiality, and location.
Primitive gas station designs are recognized as vernacular architecture. This building style can be defined as an area of architectural theory that studies the structures made by firsthand builders without the intervention of professional architects. Vernacular designers rationalize their actions differently because they all create out of the smallness of their own experiences. Gas stations are usually viewed from behind the wheel of a car. Certain elements or characteristics will attract the attention of the customer, compelling the driver to stop. Gas stations, sometimes referred to as filling or service stations, were specifically designed to sell gasoline and other closely related products such as lubricants, tires, and batteries for the automobile. Between 1920 and 1970, traditional stat...
... middle of paper ...
... roofed station with a canopy supported by four brick columns covering two front driveways. Standard Oil of Indiana also created a very similar design shortly after with the addition of globelike light fixtures (see Figure 11).
Vernacular architecture builds off of previous buildings to create something that fixes the problems or faults in the models before. In order to properly drain a car of oil, gas stations began to equip themselves with grease pits and car washing floors. By 1925, most gasoline stations sites contained open trenches with walls of poured concrete or masonry in order to perform mechanical work on a car. After 1925 rotary lifts replaced these pits or trenches and the addition of one or more covered bays were added to existing house stations or on the construction of new stations to cover the washing and lubricating floors (see Figure 12).
Norman, A. (2004, Jan). A Citizen's View of Home Depot. Retrieved Feb 12, 2005, from http://www.sprawl-busters.com/hometown.htm
When a person is shopping they typically are drawn to something eye catching that is either in or on the storefront. Some storefronts appeal to a very specific customer group whereas others are very general. One storefront that does a good job of pulling the attention of a fairly specific customer group is H&M. The front of this store is very modern, with clean lines that make it appear very sleek and elegant. Something else that this store does that helps them is that almost the entire storefront is made of huge floor to ceiling windows which not only go along to the sleek, modern design but it also allows the customers to see completely into the store. The front of this store helps them to attract the customer group that they are targeting because it gives off a very professional and sophisticated vibe that goes with the type of people that shop there. The floor to ceiling glass windows also help the store attract customers because it
Planning and designing of the Hyatt Regency Kansas City had started in early 1976. When the initial concept for the hotel had emerged later that year, the construction was designed to consist of a 35-story guest room tower and a four-story function block, separated by the atrium (Chronology Article). The hotel tower and function block were meant...
Posters were used during World War II by the U.S. government to get a significant message across to their citizens. To analyze a poster it is important to think about the choice of color, placement of words and images, shapes, and emotional appeal ( Lunsford and Ruszkiewicz 91). All of these factor into the message the author is trying to explain to its viewers visually. In the poster “When You Ride Alone,” the message the author was trying to get across to Americans was the importance of carpooling. This poster successfully conveys the message through the words,color scheme and representation of objects.
Another element that was seen in the 1950’s were the tail-fins present on most Cadillacs. The first Cadillac that had the tail fin was introdu...
"The Two Car Garage," as it is referred to, was the building that they had
Home Depot focuses on the demographic macro-environmental factor by effectively reaching all generations: from the Baby Boomers (born between 1946 and 1964) and The Silent Generation (born between 1925 and 1945) to Generation X (born between 1964 and 1978) and Generation Y (born between 1979 and 1994) by making home improvement seem approachable, affordable, and fun (Kotler & Ketler, 2012). Both the Silent Generation and the Baby Boomers have been grouped into a target market labeled “undesirable” by many organizations due to their age (Kotler & Ketler, 2012). Home Depot realized this overlooked market and capitalized on it by employing people in both older generations, making older consumers more comfortable asking for assistance when they need it. By not aggressively marketing to any partic...
Although today’s trends are evolving, marketing tactics are rolling back into a simpler style— minimalism. The understated art form was first expressed in New York, through paintings and large sculptures as a rebellion against artists’ expectations, such as a plethora of colors and an outburst in emotion. Hence, the controversial matter of large, symmetric, and bland sculptures composed of industrial supplies was scrutinized by the art community. But with gradual appeal to the masses and normalized inclusion in other art forms, the condescending undertones paired with minimalism has gone away. Today, minimalism is applied to fashion, plays, products, and lifestyles. However, the most prominent area affected by minimalism is the advertising
In today's world of consumerism, there is great competition among businesses to sell their product. It goes without saying that in this complex society exists modern technology that has lead to the development of various media platforms. In turn, these various platforms are used by corporations to advertise their product. On that topic, there are various tools of advertising that corporations implement with their choice of media platform to sell their product more effectively. This paper will analyze the advertising tactics that are present in two poster advertisements, both of Lexus vehicles.
In designing the buildings, the storefront is a key focus, with its large public doors, heavy use of glass, display windows, and entrance signage. Much like today, a storefront often serves as its own advertisement to pedestrians or drivers passing by and as such becomes a heavy focus for a store’s design. As in the case of the Kress stores they established their brand in a shiny gold handwritten font over a green back...
For over 100 years, the automobile industry has relied on gasoline as its main source of fuel. Gasoline is a colorless, highly flammable substance used in internal combustion engines. It is a fossil fuel made from crude oil, a natural gas formed from the remains of ancient plants and animals (Webster‘s Dictionary). Gasoline has positively influenced our way of life by providing convenient, on demand transportation. It has created a global economy that moves people and goods faster and more easily than ever imagined (Povey 12). Although a seemingly perfect substance, it has unprecedented flaws. The tremendous political, environmental, and economic problems resultant from the excessive use of gasoline leads to the conclusion that the automobile industry should not continue to rely on this source of fuel.
But these contrived differences give rise to esthetic difficulties too. Because inherent differences—those that come from genuinely differing uses—are lacking among the buildings and their settings, the contrivances repre...
This can mainly be seen in the style of McDonald’s restaurants. The style in 1953 with the bright colours, large arches, and sloped roof was very much in the style of Googie, however in the late 1960’s, a mansard roof and walls made from bricks gave McDonald’s a new, ¬¬¬traditional style, which appealed to many at the time, which allowed the style of Googie to become less appealing. There were a few other examples of architecture in the style of Googie that still exist to this day, such as the Theme Building at LAX and the Space Needle [figure ] which was built in 1962. The style also travelled to the United Kingdom, but the buildings weren’t as extravagant and exaggerated as Googie Buildings. However the Festival of Britain in 1951 had very much Googie style buildings, showing that Googie architecture was not just popular in the United States.
Consumer culture plays a key role in the economy. Today, the ways in which urban spaces are arranged facilitate the consumption of goods. One only needs to look to modern cities such as New York, London or Tokyo in order to recognise the countless forms of advertisement intended to lure the mass population into spending money on various merchandises, from novelty items to luxury products. The use of built structures to facilitate the display of retail products for the consumption of the masses is nothing new. After its renovation, Paris became a model innovative city planning and construction for a lot of modern cities that exist today. The wide boulevards and open spaces engaged the mass population and encouraged consumerism.
Numerous stations incorporate a shop or accommodation store. Bigger stations as a rule have fast-food or eatery offices. In a few nations, train station timetable may likewise have a bar or bar. Other station offices may include: toilets, left-gear, lost-and-discovered, takeoffs and landings sheets, baggage trucks, holding up rooms, taxi positions, transport coves and even auto parks. Bigger or kept eyes on stations have a tendency to have a more prominent scope of offices including likewise a train station security office. These are typically open for explorers when there is adequate movement over a sufficiently long timeframe to warrant the cost. In substantial urban communities this may mean offices accessible all day and all night. A fundamental station may just have stages; however it might in any case be recognized from an end, a ceasing or stopping place that may not have