Applied Research Methodology

RESAERCH METHODOLOGY :

DEFINITION : ’’ research methodology is a systematic way of investigation directed to the discovery of some facts by careful study of a subject,a course of critical and scientific inquiry.’’

There are various types of research ,they are as under :

1.) Descriptive research vs. analytical researc

2.) Applied research vs. fundamental research

3.) Quantitative research vs. qualitative research

4.) Conceptual research vs. empirical research

5.) Some other types of research

• Descriptive research v/s analytical research :

The research in which surveys and fact-finding enquiries of different kinds is made is known as descriptive research .description of the state of affairs as it exists at present is the motive of such

• Applied research vs. fundamental research :

The research in which the aim is findings a solution for an immediate problem facing a society or an industry /business organization is known as applied research.

The research which is mainly concerned with generalization and with formulation of a theory is known as fundamental research .

• Quantitative research vs. qualitative research :

The research in which concerned with qualitative phenomenon is known as the qualitative research.

• Conceptual research vs. empirical research :

The research which is related to some abstract idea of theory is known as …. Conceptual research .

The research that relies on experience of observation alone, often without due regard for system and theory is known as empirical theory. this is also known as empirical research.

• Other researches:

The research is confined to a single time period is known as one time research .

The research that is carried on over several times period is known as longitudinal research.

The research which is carried out in the field is known as the field

Name : _________________________________

b. Age : _________________________________

c. Marital Status :  Married.  Unmarried.

d. Qualification : _________________________________

g. Occupation : ________________________________________

h. Income p.a. :  upto 50000.  50,000 - 200,000.  2,00,000 -5,00,000.  5,00,000 & above.

1) What do you think is the most important benefit of taking a General insurance Policy?  Future risk cover.  Savings.  Investments.  Tax benefits.

2) What are your priorities and expectations from the insurance companies ? o Protecting against illness / disability. o Protecting your family from premature death. o Plans for retirement. o wealth creation. o Children education / marriage. o tax benefits & Investment.

3) Do you know what is general insurance company ? yes 

No. 

4) Do you want to invest towards General