Annotated Bibliography On Media, Gender Roles, And Androcentrism

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Gender Socialization Part II: Annotated Bibliography on Media, Gender Roles, and Androcentrism
Boyle, E. (2010). Marketing muscular masculinity in Arnold: the education of a bodybuilder. Journal Of Gender Studies, 19(2), 153-166. doi:10.1080/09589231003695872
Boyle in this article talks about Arnold Schwarzenegger and his rise to fame through his bodybuilding (2010). But Boyle (2010) noticed three themes in the book: self-improvement as a man, whiteness, and the issue with homophobia and homoeroticism. Schwarzenegger talked about how he admired other bodybuilders bodies and how he feared that he would be viewed as delicate to the other men (Boyle, 2010). This article also talks about the double standard of strength and size in terms of bodybuliding …show more content…

D. (2014). Men at the Crossroads: A Profile Analysis of Hypermasculinity in Emerging Adulthood. Journal Of Men 's Studies, 22(2), 105-121. …show more content…

According to Zayer and Coleman (2015) there are three pillars of institutions in advertising, and these pillars potentially influence how males and females are portrayed in the media. In the media, women are typically seen as vulnerable while men are in a powerful position. But Zayer and Coleman found that in the media both men and women feel vulnerable in a sense of being unable to uphold society’s expectations. The research was conducted through a series of interviews, focus groups, and field observations. The data was collected in two rounds, the first round was done in a large advertising agency where someone worked there (attending meetings and such) and interviewed some workers and created focus groups (Zayer & Coleman, 2015). The second round of data was collected by going to several advertising agencies in the U.S. and internationally, and found that they were more ethnically diverse (Zayer & Coleman, 2015). What Zayer and Coleman (2015) found that some believed that either media didn’t portray men or women in a negative way or that, they deflected personal responsibility and placed it on the network itself. This article shows how men and women are affected in the media and this connects to the theme of traditional gender roles, and how media influences

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