Avery’s Bibliography
May 31, 2017
1 Trend
Survey of Entertainment Tech
Industry Trends
The world of entertainment has become an incredible change since the last decade because of unstable shifts in technology have allowed numerous content creators to enter the market without using traditional massive media outlets. Companies such as Netflix, Amazon, Apple and other streaming services have made big Hollywood studios, TV networks and other traditional media outlets reconsider how they will make their businesses more successful with the rise of technology and the growing trends it produces.
Based on the article we can recall that the technology growth story has traditionally focused on the viewers and the same has continued to happen. But as many other companies in every industry sector they look to technology to help generate and transform their own ideas, the opportunities for technology companies and viewers have broadened considerably.
Some details I found in the article stated that “cognitive technologies such as machine learning, natural language processing, and speech and pattern recognition are being embedded in software applications, imbuing big data with superior capabilities”.
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Instead, users are going online to find just the content they want, be it YouTube videos, or original series on Netflix, Hulu, and even Amazon—and cable companies are replacing traditional offerings with smaller bundles and specialty packages. Netflix and Amazon have been using curated content effectively for years, suggesting what shows we’d like to watch, and what products we’d like to buy based on our past performance. Whereas once, producers needed to advertise to the general public, they can now focus their time and dollars just on those most likely to enjoy what they
“Digital Set to Surpass TV in Time Spent with US Media.” eMarketer. N.p., 1 Aug. 2013. Web. 16 Nov. 2013.
From its beginnings, media has always been distributed through networks. Though the networks of today differ greatly from those of before, the basic concept remains the same. There are many definitions of what a network is, and there are numerous types of networks. Media is connected to, and makes use of, more than just one of these types of networks. With the use of today’s expansive and complicated technology, more of these networks are being made accessible to media companies.
The idea inspired Reed Hastings and Marc Randolph, and then they founded Netflix in Scotts Valley, California in 1997 (Netflix, 2014). The company comes into play by developing a subscription-based streaming platform for movies and television shows. Unlike the traditional movie rental businesses such as Blockbuster and Redbox, Netflix’s innovation offers service via Internet, and it does not have any physical stores but instead delivers DVDs through postal mail in the U.S. Since then, Netflix has become the world’s leading internet television network with constant growth of customers to over 48 millions members in more than 40 countries in the North America, Europe, and the Latin America (Netflix, 2014). In this analysis, the main focus is examining the current market environment for Netflix. It identifies the type of market structure that Netflix is currently competing. The analysis also expands on the competitions, product differentiation, pricing strategy, and measuring the level of easy entry-and-exit.
be affected by the increased use of new technology such as televisions. now being attached to DVD?s and VCR?S, downloading, buying illegal. products. The.. Processes? the need to cut costs, speed up production and compete.
After receiving a ridiculously high fee for returning a movie late, Reed Hastings said that there had to be a better way to rent and watch movies and TV shows from the comfort of their own homes. Hence, in 1997 Reed Hastings and Marc Randolph, a software executive, co-found what is known today as Netflix, “the world’s leading internet subscription service for enjoying movies and TV shows,” (Netflix, Facts). The purpose of this paper is to the process of exchange between Netflix and their customers, as well as Netflix’s approach to relationship marketing and how this marketing technique has helped Netflix leave their competitors in the dust when it comes to customer satisfaction.
Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Today, Netflix exists along with several competitors; however, offers the most streaming content available for viewing, and continues to grow its subscriber base both domestically and globally. Although, direct and indirect competitors, acquisition costs, and several barriers present a financial threat for Netflix, the company has managed to grow with the acclamation of partnerships, expand to international territories, and vastly increase its price in shares of stock.
Video Rental and Streaming has partly been of the most significant avenues of the general home entertainment industry in the United States for many years. It promotes constructive development through various channels such as Information Technology, Public Multimedia and it also has a huge impact on people’s lives and their entertainment on demand. One of the best companies which provide this high-advanced service is Netflix, Inc (Netflix). It was incorporated on August 29th in 1997 in California by Reed Hastings & Marc Randolph; listed on NASDAQ as NFLX in 2002. Netflix is the world’s largest Internet subscription service streaming television shows and movies with over 40 million members in 40 countries (Netflix, 2013).
The introduction of videos and video cassette recorders (VCR) occurred in the 1950s. It wasn’t until the 1970s, however, when the first video rental store popped up. These stores provided ways for consumers to pay a small price to rent a video for a few days rather than pay a large price to own it. As is typical with the introduction stage of the cycle, there were few competitors
27 Jan. 2012. Greenblatt, Alan. “Television's Future.” CQ Researcher, Vol. 17 (2007, February 16): 145-168.
The Digital Video Recorder used in modern entertainment systems can now be replaced with an easy to use streaming video devices. As the online video libraries grow to include more content, eventually streaming set top boxes will provide this functionality, without the need to schedule recordings or manage space used by previous recordings. One additional advantage, often referred to as TV Anywhere, allows viewing of online content from a variety of devices, as long as an Internet connection is available. Now the real motivation that drives many Americans to consider these alternative options is money.
The outlook for Netflix has developed a trend of continuous growth with subscribers and providing products with a substantial cost advantage by distributing a wide variety of titles that appeal to different customer groups (Anthony, 2005). The success of Netflix was simply listening to consumer’s feedback regard...
There is strong competition with other companies that offer video streaming at no extra charge. Additionally, Netflix and its competitors are attempting to enter the digital world. Digitally offering television shows is an area of competition that has previously been controlled by
Major players in the subscription video on demand industry include Netflix, Amazon Prime, Hulu Plus, and HBO NOW/GO. Netflix, the godfather of video on demand, was really the first company out of the gates with streaming expertise. Though it originally began by offering DVDs by mail (which it still does), Netflix has developed to be an on-demand monster, and has even started producing its own content, like the critically acclaimed House of Cards, and Orange is the New Black. In terms of value, Netflix may be the most wide-ranging on-demand source out there. The service has a mass of content — a great combination of both television and film — and a lot of it is very high quality.
Although it was launched in 1998, it was not until 2007 that Netflix had the idea to change the way we look at everything. With its market for DVD rental by mail due to competition from Apple, Walmart and Amazon (paywall) in digital downloads, Netflix has launched the then revolutionary concept of delivering movies directly to customers' computers, eliminating the waiting times and the hassle of receiving and returning mail records. The proposal was simple. As perk on disc plans, subscribers can access inferior quality video on demand, far below DVD and Blu-ray disc resolutions, but with the ubiquity of broadband it can be delivered faster and more reliably than on other video platforms. Some have been willing to do business, and those who have not yet been able to access a better video through Netflix's disk
In the following text I am going to answer this questions focusing on television and movies in the near future.