Animal Farm

The history of the human race follows a plot detailing the struggles and triumphs of various individuals with the concepts of power and control. In George Orwell’s novel, Animal Farm, these elaborate concepts are further explored through various characters such as the shire boar, Napoleon. Napoleon’s ability to exercise control over the animals derives from his capability to indoctrinate them with his partial ideologies. Napoleon then further clasps his power by his avail of expert power throughout the novel. Finally, the excessive and abusive use of coercive power, secures Napoleon’s control over the animals. In George Orwell’s Animal Farm Napoleon assumes the reins of power over the animals and controls them by means of physiological manipulations.
Napoleon imbues the animals with his subjective ideologies and indoctrinates them in order to cloud their thoughts and dominate their lives. Napoleon persuades the animals to act in accordance with his ideas and to surrender to his will by constantly bombarding them with persuasive messages of propaganda. Such devious efforts are highlighted by the cows in their statement, “’Thanks to the leadership of Comrade Napoleon, how excellent this water tastes!’” (page 62). In the cows’ words it is clear that Napoleon strives to control the animals by using the influence of reciprocation as conveyed through propaganda. The cows’ testimonial gives the animals the impression that Napoleon is working to help them and in turn the animals feel an obligation to surrender to Napoleon’s will in order to reciprocate the favor. Thus, Napoleon uses propaganda to apply the rule of reciprocity and gain control of the animals. Additionally, Napoleon wields charisma as a tool for indoctrinating the animals a...

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...d have his rations reduced by half” (Page 40). Here, Napoleon’s forces the animals to work and controls them while hiding behind the façade of the fact that the work is voluntary. Thus, Napoleon does not set himself as a target for the animals and, hence the animals do not aim for him or try to revolt. Overall, Napoleon’s use of coercive power allows him to exercise control over the society of Animal Farm.
Napoleon’s method of victimizing the animals with his physiological attacks allows for his control over Animal Farm and its animal population. Napoleon initially bombards the animals with propaganda and thus conditions and enslaves them to his subjective ideals. Afterward, Napoleon’s implement of expert power overwhelms the animals and subjugates them to him. Finally, the animals are controlled by Napoleon as they are besieged with his coercive powers. Overall,