Andy Warhol And Modern Advertising By Andy Warhol

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America had gone through a depression and a world war; Warhol had lived through this and saw the changes of development and manufacture. During the war production changed to mass production, and when the war was over they related this technique to modern advertising. What Warhol did was take this change in production and turned it into art.

Warhol used silkscreen technique (the Use of silkscreen technique was originally used for commercial printing process) on Marilyn Diptych, which creates commercial and impersonal process. Andy Warhol would transfer an existing image- Marilyn (from mass media) directly on to the silk-screen and print it on to the canvas. From, Warhol was able to achieve a process, which involved minimal interference of the artist’s hand. Warhol’s work forced the public to re-examine their everyday surroundings and made a point about ‘loss of identity’ in an industrial society- the exposure of the private lives of celebrity figures.
He wanted the viewer to see up rise of American mass media and the huge impact it had to American people.

The technique of repeating the images allowed Andy to created more mechanically detached images, which gave sense of equalness and made loss of ‘Marilyn’s’ individuality.
The repeated images- ‘Marilyn’ would become bland which showed his ideas on society.
“I want to be a MACHINE” Andy (http://www.theartstory.org/artist-warhol-andy.htm) wanted to be perfect rather than creating his own art. Moreover, the repetition of the image evokes Marilyn’s widespread presence in the media.

Celebrity-Marilyn holds a powerful influence over the public and wanted to show the real life tragedies portrayed by media. Tales of her marriage, drug dependency and having the title of ‘sex symbol...

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...ting process from painting. His use of media of silkscreen was produced by stencil, which was used for other artist for printmaking. This was usually printed by hand, but since Warhol used photography of celebrity icon; Marilyn Monroe, he could put the screen photographically. Therefore he could produce this artwork mechanically. Warhol had to make at least 23 silkscreen prints of Marilyn Monroe. He kept the printing of the silkscreen on his canvas and continuously assorted his images by the amount of paint added through the screen. The right hand side of the artwork, Warhol formed the technique of blotching and blurring the images. He also, gave a contrast of the right hand side of the colourful panel on the left hand side. This gave an idea of Marilyn’s fame has ended and the repetition of the same images gave an effect of highlighting the influence of Celebrity.

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