Topshop Essay

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Introduction
In fashion industry, fierce market competition is faced by all the participants in different countries and regions in the globe. How to keep the competitive advantage and achieve the expansion of market share is a major problem that is expected to be solved well by the fashion organisations. In this report, it aims at analyzing the value creation and internationalisation process of Topshop in details. In the following, it is made up by three major aspects. In the first aspect, it indicates the existing context faced by the organisation. In the second aspect, it focuses on learning the performance made by the organisation in value creation and internationalisation process. In the third aspect, it further makes evaluation of the …show more content…

Through the innovation of designing and marketing, the competitive advantages are kept by the organisation. Meanwhile, the value chain has also been found. Also, in the internationalisation process, the company has also taken some measures actively. Global sourcing optimises the cost and improves the profitability of its fashion products. In a word, Topshop has made good performance in value creation and internationalisation process. Its practice follows the theories well.

Works Cited

1. Bakan, I. and Dogan, I. (2012) ‘Competitiveness of the industries based on the porter’s diamond model: an empirical study’, International Journal of Research and Reviews in Applied Sciences, 11(3), pp. 441-455.

2. Byun, S. and Mann, M. (2011) ‘Accessing opportunities in apparel retail sectors in India: Porter's diamond approach’, Journal of fashion marketing and management, 15(2), pp. 194-210.

3. Couto, J. and Tiago, M. (2009) ‘The Internationalization Process of Fashion Retailers’, The Business Review, 13(1), pp. 278-286.

4. Ericsson, D. and Sundstrom, M. (2012) ‘Value Innovation and Demand Chain Management - keys to future success in the fashion industry’, Nordic Textile Journal, pp. 82-90.

5. Marta, F. and Alejandro, M. (2011) ‘Internationalization patterns in fashion retail distribution: implications for firm results’, The service industries journal, 31(11), pp.

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