Analysis of Harry Potter and the Prisoner of Azkaban by J.K. Rowling

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Analysis of Harry Potter and the Prisoner of Azkaban by J.K. Rowling

Essay will attempt to analyse the different trailer conventions, which

make the trailer 'Harry Potter and the Prisoner of Azkaban' a success.

The outlined conventions include different scenes, the music and what

affect the have on the viewers. This essay will explain the genre of

the film and who their target audiences are.

The opening scene starts off with Warner Bros Pictures logo in front

of a cluster of clouds, this would be one of the unique selling

points, and Warner Bros Pictures are incredibly famous all over the

world. The scene is done in slow motion at the start and then speeds

up towards the end. Bright colors are used for this logo, bright

yellow, sky blue and the logo is outlined in black to make it stand

out.

The next scene you see Professor Servens Snape (played by Alan

Rickman, who is a very famous actor, this would make the fans of Alan

Rickman come to watch the film). He makes a dramatic entrance in to a

class room where Harry Potter (who is another unique selling point and

played by Daniel Radcliffe) and his other class mates are studying;

Snape with his wand closes the blinds on the windows and goes to the

front of the class and pulls down what looks like a over-head

projector screen, at this point the camera moves slightly closer to

his face as he says "turn to page 304", the clothes which Professor

Snape wears and the looks he look on his face give the impression that

he is really creepy , when he walks in the class goes quiet this tells

us that he is a strict and frightening teacher. After this a dark

purplely black gathering of clouds...

... middle of paper ...

...shown blend together with

mystery and adventure themes. Seeing the trailer would be more

effective then looking at a poster because then you will get to see

that there is some sort of comedy in with it as well as mystery and

adventure whereas if you saw the poster it would appeal to those who

are interested in scary films and to those who read Harry potter books

only because a poster can't really talk for itself and tell you that

here are comedy scenes in the film too. The trailer would most likely

to be scene before films whose target audiences are 10+, and in

between the breaks of TV programs which children are most likely to

watch for example after 3:30 (after school) onwards until about 7:00.

Taken as a whole this trailer is one of the best trailers, it leave a

great impact on you, wanting to go and watch the film.

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