Analysis of Black and Decker International

1159 Words3 Pages
bulb-icon

Recommended: Implementing change in workplace

In 1910, S. Duncan Black and Alonzo G. Decker started their business Black and Decker. Six years later they introduced the first portable power tool and the company has been growing and changing the world ever since (Stanley Black & Decker, Inc., 2011a). In 1990, Black & Decker acquired the Emhart Corporation that included locks and lock set products (Cummings & Worley, 2009). With the introduction of this new product and Black & Decker’s desire to improve their global market, Fred Grunewald worked to develop an intervention to restructure the organization. In this effort, he identified that they needed to reduce and consolidate the different models and manufacturing efforts within the organization (Cummings & Worley, 2009). This would mean increasing their need for global integration and reducing their need for customized products which is described by Cummings and Worley (2009) as global orientation. However, there are issues with globalization that must be understood and addressed in their strategic change plan to ensure that the new strucutre is effective and has the desired effects on the outcomes.

Characteristics and Interventions for Worldwide Strategic Orientations

According to Cummings and Worley (2009) there are four worldwide strategic orientations that are international, global, multinational, and transnational. These four strategic orientations are based on the need for global integrations and the need for local responsiveness (Cummings & Worely, 2009). Based on Black & Decker’s organization, they have a low need to offer customized products, which is the level of local responsiveness. In addition, Black & Decker wants to centralize and coordinate actives which would require a higher need for global integ...

... middle of paper ...

...dardization will improve the organization. The interventions have to be cognizant of the different cultural values of the different employees and work groups within the organization. Finally, management has to agree and visually support the new strategic structure to show commitment for the change program thus enabling employees to develop the new behaviors they will need to make the change successful.

While most change programs are not successful (Cummings & Worley, 2009), it appears that Black & Decker was successful in integrating the new lock product line into their global strategic structure, since they currently have a efficacious lock business worldwide (Stanley Black & Decker, Inc., 2011). In addition, Black & Decker combined with Stanley in 2010 to deliver tools and solutions that individuals count on worldwide (Stanley Black & Decker, Inc., 2011).

Show More
Related

  • Northrop Grumman Business Analysis

    682 Words  | 2 Pages

    At the July Association of the United States Army (AUSA) Conference, LTG Ostrowski, the Army Acquisition Executive Lead, conveyed the Army’s need for future network solutions. It was also shared in the FY16 Presidential Budget that the Army has several budget requests for Communications systems and upgrades totally over $1.2B (Keller, J. , 2015). This is an opportunity for the Comms BU to expand its customer base in the U.S. Army market place. Northrop Grumman was ranked in the Top 5 of Aerospace and Defense Companies in Forbes America’s Best Employers list (2017). They were ranked over larger companies such as Boeing, Lockheed Martin and Raytheon. Their commitment to their employees, diversity, their customer and even the environment drives their culture. Northrop Grumman’s competitive advantage is leveraging the technology already developed and tested for the services (Air Force and Navy). Their experience with the Army is via services work where our people have gained the expertise to be the right people for working with the Missile Defense Agency. After analyzing both the internal and external environment of Northrop, their competitors and the analysis of their financial position, Northrop has developed a sustainable competitive advantage. They have done this through the use of product differentiation. The value they receive, the knowledge they gain and patents they own by acquiring other companies expands their portfolio to offer products and services not comparable to their competitors. Their respective strategic position establishes a value to their customers that is differentiated amongst their competitors, allowing them to offer a higher premium for their products and

    Read More

  • Why Black and Decker Loses in the Tradesmen' Market

    557 Words  | 2 Pages

    First, even though Black & Decker has a good brand perception in general, are considered to be among the powerful brand names in the world and considered to have the highest quality product in the industry, they were perceived badly by the tradesmen segment. Some trade people viewed all Black & Decker as for use at home rather than on the job. The tradesmen considers Makita to have a good baseline options in all majors categories, hence being their firs option and others brands as having particular product strengths. Thus, the customers in this segments were not identifying themselves to the products that Black & Decker proposes to them.

    Read More

  • Toolcorp Executive Summary

    1657 Words  | 4 Pages

    The image ToolsCorp has with its sustainable clients and retailers is one of quality. Product are branded by ToolsCorp and sold to retailers to sell to the customers they know the brands quality and product life. Broadening the reach of ToolsCorp into the Asian markets over the next five years. Finically ToolsCorp would like to gain profits and increase sales over the next five years increasing ten to fifteen percent a year. Hiring new experienced employees and keeping qualified teams as well as making sure the culture and values of ToolsCorp stands strong and can adapt into new environments with ease. Customers with basic needs to extending the quality of their own surroundings will be able to benefit from ToolsCorps products. From young to old, middle class to small businesses everything a customer needs to add value to life. ToolsCorp maintains a company image that is strong and sustainable from large retailers to small businesses everyone is able to identify with the commonality. Standing by ToolsCorps employees shows great character and communicates the value of the

    Read More

  • Sears Company Analysis

    2561 Words  | 6 Pages

    Sears has seen many different changes in business and has had to adjust to t...

    Read More

  • Philips Vs Matsushita

    1739 Words  | 4 Pages

    N.V. Philips (Netherlands) and Matsushita Electric (Japan) are among the largest consumer electronics companies in the world. Their success was based on two contrasting strategies – diversification of worldwide portfolio and local responsiveness for Philips, and high centralization and mass production for Matsushita.

    Read More

  • Sharp Corporation Case Report

    2469 Words  | 5 Pages

    Sharp’s business philosophy is to use its innovative technology “to contribute to the culture, benefits and welfare of people throughout the world” (Noda 25). Sharp is constantly trying to position itself as a leader in innovation as further supported by its business creed, which states to “constantly be aware of the need to innovate and improve” (Noda 25). However, this focus on innovation and creativity has not always been consistent with how the company has been operated. The history of the company is replete with periods of both innovation and imitation.

    Read More

  • Difference Between Porter And Miles And Snow's Strategy Typology

    736 Words  | 2 Pages

    Both Porter and Miles and Snow’s strategy typologies are based on the concept of strategic equifinality, or the ability for firms to be successful via differing managerial strategies (Hambrick, 2003, p. 116). Porter 's strategy is more generic while Miles and Snow’s is more specific in nature. Porter’s generic strategy typology is based on economic factors centering on the source of a firm’s competitive advantage and the scope of a firm’s target market (González-Benito & Suárez-González, 2010). Porter’s typology emphasizes a firm’s cost, product differentiation or non-differentiation and market focus. When utilizing Porter’s strategy typology, a firm must first decide to target its products toward the mass market versus a market niche or focus. Secondly, a firm will determine if it wishes to minimize costs or differentiate its products with differentiation meaning that firms will most likely forego lower costs (Parnell, 2014, p. 184). This can lead a firm to develop a myriad of strategies between these options. Strategies which may have or not have focus, may or not be differentiated, may or not be low cost or any combination of strategies. In contrast to Porter, Miles and Snow’s typology is more specific in nature.

    Read More

  • Business Analysis of IBM

    3708 Words  | 8 Pages

    For many years, IBM succeeded in holding a very good market position. In fact, the company achieved a very high market share and huge profits. However, this situation did not last forever. In 1990, IBM experienced its first quarterly loss of $2billion due to some unexpected accounting charges. However, revenues increased from $62.7 billion in the previous year to $96 billion. In 1991, the c...

    Read More

  • Apple Globalization Case Study

    1176 Words  | 3 Pages

    The organization has had to ensure that it has retail stores in many countries globally and website options in more than 100 countries. The company further enhances access of online stores in more than 37 countries which is accessible all the time and people are able to access the services regardless of their location. Globalization further affects the organization in the sense of international market management which requires it to engage in strictly global decision making. The organization’s production networks have been geared to enhancing global competition (Lüsted, 2012) .The Company is further good when it comes to seizing the opportunities available in global market. For the organization to find efficient as well as cheap means of production, it has to bargain hard so as to allow its contractors to have low profits. This mostly is consequential to the suppliers cutting corners with the use of cheap

    Read More

  • Miller Tool Company

    1134 Words  | 3 Pages

    The company has diversified so much that it has lost its core competency. Also, the acquired businesses are irrelevant in nature. The tool business needs a ‘Business to Business’ type of marketing. However, some of the firms are ‘Business to Consumer’ (e.g. Bakery Business, Dry cleaning store chain) and ‘Business to Government’ (e.g. Firm engaged in Defence research work) as well. So, lack of integration of the business is one of the key issues we need to address.

    Read More

  • Strategic Planning Within General Electric

    911 Words  | 2 Pages

    The adaptation of the major business strategy to all the markets where the company’s products are presented.

    Read More

  • Case Analysis Of Siemens

    1780 Words  | 4 Pages

    Siemens is a German conglomerate that specialise in electronics and electrical engineering. They currently operate in four different sectors, these being Healthcare, Industry, energy and Infrastructure & Cities sector (Siemans a). They are represented in 190 countries (Siemens b), employ around 362,000 employees (Siemens c) and in 2013 achieved a revenue of €75,882 million and a net income of €4,409 million (Siemens d). This essay will focus on Siemen’s energy sector.

    Read More

  • Export Based Business Strategy

    1061 Words  | 3 Pages

    If a company has set its objectives there is need to look into the following. Which countries are their target market and who are the consumers and how or which marketing strategy should they use to reach the consumers. The company needs to know what products are best for their chosen customers and if there may arise a need to adjust the company should be ready for it. The other thing they should consider are the import regulations in their country, market and the global rules also should focus on the competition involved looking...

    Read More

  • National Culture Influences on International Management

    2527 Words  | 6 Pages

    Svensson, G., 2001. 'Globalization' of Business Activities: A 'Global Strategy' Approach, Management Decision, 39(1), pp.6-18.

    Read More

  • Globalization and Organizational Behavior

    1040 Words  | 3 Pages

    The global economy has enabled customers to enjoy a buyer’s market where the company with the most competitive price possible for a product or service receives orders from customers around the world. The burgeoning world ...

    Read More

More about Analysis of Black and Decker International

Open Document