Analysis of Asian Paints Limited

802 Words2 Pages
bulb-icon

Recommended: Asian paints objectives for project report

Asian Paints Limited is an Indian chemicals company which manufactures a wide range of paints for decorative and industrial use. Its vision is “to become one of the top five decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the industrial coatings business through alliances with established global partners.”2
Asian Paints is Asia’s third largest paint company, with a turnover of Rs 109.70 billion. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. Company uses raw materials like Pigments, Extenders & Minerals, Additives, Monomers, Solvents, Oils, Orthoxylene and Resins to manufacture decorative paints, industrial coatings and ancillaries. In addition to its Asian paints brand, its brand portfolio includes Ace & Apex, Apcolite, Apex, Apex Ultima, Asian Paints, Colour Next, Premium Gloss Enamel, Royale, Royale Play, Touchwood, Tractor Emulsion, Utsav. Being a leader in the paint industry, it has pushed new concepts in India like Colour Worlds, Home Solutions, Colour Next, and Kids’ World. Company has been leader in the Decorative paints segment for over decades and now aims at being leader in Home Improvement along with Décor by striking a balance between profitability, social responsibility and improved customer experience.

Asian Paints has fostered a customer-centric approach to business. A simple but unbeatable concept of "going where the customer is" drives all their retail strategies.2 It has taken initiatives to improve customer centricity, increase the number of dealer tinting systems, introduction of ne...

... middle of paper ...

... of fiscal 2013 include capacity expansion by setting up new manufacturing facility at Khandala, Maharashtra. Also, its second joint venture with PPG became operational this year. Its net revenue increased by 12.7% despite GDP growth slowing down to its lowest in a decade. It can be seen there isn’t much effect on company’s growth despite economy slowing down.
The company started in 1942 by four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Today it is double the size of any other paint company in India. 2 It is listed on several Indian indices including NSE and BSE. Its market capitalization was approximately 47,139 cr at the end of fiscal 2013.

Show More
Related

  • How Qantas Was Affected by the Global Financial Crisis

    1186 Words  | 3 Pages

    The turnover of the company in 2008 was $15,627 million, gradually decreased in 2009 to $14,552 million which again decreased in 2010 to $13,772 million. We can see a gradual drop in the turnover.

    Read More

  • Sherwin Williams Overview

    1073 Words  | 3 Pages

    When most people think of Sherwin Williams they think of paint. From the big blue globe with the paint running down stating "cover the earth." Sherwin-Williams has been synonymous with paint. The over 2,300 hundred stores also sell wallpaper, brushes, rollers, carpet, tape, caulk, and most any other item that is needed for any painting project. Sherwin-Williams is also tries to be the leader in innovation and for coming up with better and new products. For example the EZ pour can (which is a new form of paint can made from plastic that reseal with a screw on lid), and the KRYLON Fusion (which is spray paint made for adhering to plastic). Most people do not know is that although Sherwin-Williams sales paint they also make a lot of other brand names that people are aware of just by the name.

    Read More

  • Analysis Of The Stavelot Triptych

    1064 Words  | 3 Pages

    The structure is a combination of three triptychs in one, which are all enamel. There is the overall triptych, which is Mosan, and then there

    Read More

  • Apollo vs. The Palette of Narmer

    775 Words  | 2 Pages

    The Palette Of Narmer is made of mudstone, which is a kind of shale. It is a flat stone with circular depressions on it. Palettes were common utensil of the time. It is believed that this flat stone was used for grinding eye paint. This eye paint was used for both men and women to prevent eye infections and possibly also used to reduce the glare of the bright desert sun. The Palette Of Narmer...

    Read More

  • Case Study Lawson Cosmetics

    515 Words  | 2 Pages

    Based on the case, Lawson Cosmetics has an unresolved issue. They cannot decide on whether they should take the new branding initiative global, which is brought up by Gupta. Lawson is obviously a multinational company. In my opinion, they should develop major elements to market locally, and regionally and globally at the same time with a consistent brand image, but they need to adapt its brand to different markets by different ways carefully.

    Read More

  • Topman SWOT Analysis

    1283 Words  | 3 Pages

    Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200,000 shoppers per week, Topman gets twice deliveries per day and 7,000 looks per season. In the year 2006, Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’s mindset. Strong brand image builds confidence and reliability towards Topman’s product. In a nutshell, expending Topman’s market in Vietnam has a strong potential to gain sustainable profit.

    Read More

  • Swot Analysis Of Whole Foods

    1323 Words  | 3 Pages

    After conducting a basic 10 year financial analysis of the company, it has become evident that even with a highly competitive market structure they are able to improve on their performance. Ranging from 2004 to 2013 financial information, the company has shown a significant increase in their sales revenue roughly $3865 million sales in 2004 to almost four time that valuing $12970 million in 2013, which was an “increase of 10.4% over the 53 week prior year” The company’s growth strategy has been to diversify its product market and make them...

    Read More

  • Target Corporation Competitive Analysis Essay

    1800 Words  | 4 Pages

    Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware

    Read More

  • History of Chemistry: Family of Cyanoacrylate or Liquid Glues

    635 Words  | 2 Pages

    In the introduction I gave a few examples of products that adhesives have helped us in everyday life. Now, I want to zero in on a specific area or product that has changed use for the better. That area is liquid glue or scientific name of Cyanoacrylates. They go by the trade names of Super Glue, Gorilla Glue and Permabond to name a few. These products have made fixing our little mishaps easier and quicker. I will deal with the product Super Glue in this paper.

    Read More

  • Mac Cosmetics

    1884 Words  | 4 Pages

    Recent slow expansion of the company is caused mainly by the limited ways of sale and by the worries about the loss of control in the case of penetrating new markets. The company does not think about any other practices than retail contract sales and refuse the offers from abroad to get MAC products in there. “The demand for MAC Cosmetics is there, but the supply is not. While MAC is one the cosmetic lines highest in demand, finding discounted products is actually not that easy” (Vasen, 2007, p. 1 ) Moreover, there are no media advertisement outside the United States and people often do not even know about the products and their advantages. The statistics show that the leading way to get information about MAC products is via referrals (Bates, 2006, p.

    Read More

  • Sephora Marketing Strategy

    717 Words  | 2 Pages

    With the advent of the digital era, Sephora was among the very first few to adopt the digital media not only for promotional activities, but also for strategic marketing activities through Sephora Direct. Year after year Sephora has created a well-valued digital experience for its customers. However, most of the customers complain about a single thing all the time and that is the experience they get from the store is different than that they get from the digital experience from the website and the existing Sephora apps. In addition, the experience few of the customers experienced during the holiday season of 2014 had further tarnished Sephora’s brand image and the Asian customers perceived the brand as an anti-Asian brand. Most of the Asian customers claimed that the website has locked out for people either with Asian names or email ids with domains from Asian countries. This event led the customers to vent their anger on the various social media

    Read More

  • UPS Case Study

    1776 Words  | 4 Pages

    has grown into a $49.7 billion corporation by clearly focusing on the goal of enabling commerce around the globe.

    Read More

  • Strategic Mangement for Asian Paints

    2497 Words  | 5 Pages

    Asian Paints was founded in 1942 and today due to offer of innovative products; it has become the third largets paint company in Asia (Asian Paints 2013a). The company has a turnover of Rs. 109.70 billion. The company operates in 17 countries and has 25 paint manufacturing facilities in th...

    Read More

  • Marketing Assignment: Charles & Keith Footwear

    1061 Words  | 3 Pages

    ...enture into overseas market comes with expectations as well as uncertainties due to unfamiliarity. Charles and Keith, the fashion retailer, has to understand clearly that what appeals in one market might not be accepted in the others and this is almost the same for all industries. Thus, a thorough research on cultural background has to be done before entering an unfamiliar ground.

    Read More

  • Asian Paints Place (Marketing Mix)

    744 Words  | 2 Pages

    Asian Paint bypassed the bulk buyer segment and went to individual consumers of paints. AP went slow on urban areas and concentrated on semi-urban and rural areas. AP went retail. AP went in for an open-door dealer policy. AP voted for nationwide marketing / distribution AP BYPASS THE BULK BUYER SEGMENT AND GOES TO INDIVIDUAL CONSUMERS Bulk buyer segment was the major segment of the paint business in the earlier days and any paint company needed a share of this major segment for sheer survival. Though, this segment was dominated totally by foreign companies and their wholesale distributors, a new entrant to the business like AP would normally have rushed to this segment and tried to garner a share of it. AP, however, had a totally different game plan. Seeing that this segment was not a growth segment, though it was certainly the major segment at that point of time, AP decided to ignore this segment for the present and go to individual consumers. And that was a crucial decision. It influenced every subsequent decision AP took in the realm of distribution. Over time, AP proved to the paint industry that there existed a large and bottomless segment in the paint business of India, outside the bulk buyer segment, comprising of individual consumers. AP went slow on urban areas and concentrated on semi-urban and rural areas. Along with the decision to go to individual consumer segment leaving aside the bulk buyer segment, AP also decided that within the individual consumer segment, semi-urban and rural areas would constitute AP’s priority market.APclearly saw that a large market for paints was emerging in the semi-urban and rural areas, and felt it wise to tap this market. AP found it difficult to attract the wholesalers in the cities to deal in its products. It had to necessarily turn to the semi-urban and rural areas for support. AP wisely decided against committing all its resources on a head on collision by launching its own Sales Force who will to the ground level . AP GOES RETAIL Going directly to retail dealers was the next major strategic decision of AP in the realm of marketing and distribution.

    Read More

More about Analysis of Asian Paints Limited

Open Document