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SWOT analysis of asian paints
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UNDERSTANDING STRATEGIC MANAGEMENT 2013 Executive Summary This report aims to analyze the strategic management of Asian Paints which is the third largest paint company in India. Since its foundation in 1942, the company has come a long way and today it operates in 17 countries and has 25 paint manufacturing facilities in the world. The company has attained success in the Indian market due to introduction of innovative concepts like Color Worlds, Home Solutions, Color Next and Kid’s world ahead of its competitors. Paint segment is divided into two sectors which include architectural and industrial. The report starts with analysis of profile of Asian Paints along with analysis of its mission and vision in Indian market. The later part of the report deals with external environment analysis through the use of PEST framework and Porter’s five forces analysis. Then the internal environment of company has been discussed by using SWOT framework. As financial resources bear considerable importance for the company, an analysis of financial resources of the company has been carried out using tool of ratio analysis. The evaluation of strategies has been done through the use of Ansoff matrix and Generic Strategies analysis. At the end, recommendations have been made to initiate increase in revenue and profitability of the company. Company Introduction and Mission and Vision – Asian Paints Asian Paints was founded in 1942 and today due to offer of innovative products; it has become the third largets paint company in Asia (Asian Paints 2013a). The company has a turnover of Rs. 109.70 billion. The company operates in 17 countries and has 25 paint manufacturing facilities in th... ... middle of paper ... ...s to the consumers which will motivate them to purchase products from the company References Asian Paints (2013a), Company information, available at http://en.wikipedia.org/wiki/Asian_Paints, retrieved on November 26, 2013. Asian Paints (2013b), Company profile, available at http://www.asianpaints.com/corporate_information/company.aspx, retrieved on November 28, 2013. Asian Paints (2013c), Company Annual Report 2012-13, available at http://www.asianpaints.com/pdfs/company-info/investors/financial_results/AR12-13.pdf, retrieved on November 28, 2013. Collis D.J. and Montgomery C.A. (2004), Corporate Strategy: A resource-based approach, 2nd edition, McGraw-Hill Lynch R. (2009), Strategic Management, 5th Edition, FT Prentice Hall Porter, M.E. (1990), The Competitive Advantage of Nations, The Free Press, NY. 14
Annual Report 2012 Costco Wholesale: Year Ended September 2, 2012 [PDF document]. 1-7. Retrieved from Costco Wholesale Financial Reports:
Business strategy is the means by which firm’s plans to achieve its goals and objectives. It can also be termed as organization long-term planning. The strategy covers periods between 3-5 years and sometimes longer. Businesses use two major types of strategy, general or generic and competitive strategies. The overall strategy involves strategies of growth, globalization and retrenchment. The competitive advantage includes low pricing, product and customer differentiation. We will look at the business strategy used by Marks and Spenser (Cole, 1997). The company is a British multinational located at Westminster London and specializes in clothes and luxurious food products.
Swot and Pest analyst are the most commonly used methods for business planning. This essay will examine how organisational development relies on both external and internal conditions and how understanding and interpreting these conditions are vital for business to succeed. In addition, external and internal condition need a method for interpreting and this is where the analytical tools such as, swot and pest are introduced. Particular attention will be paid to swot and pest-the analytical tools, along with company examples such as, IKEA, IMI and Apple and how they are beneficial when making business decisions.
The ancient Egyptians made their paintbrushes from either coarse palm leaves or knotted rope that was beaten at one end to form stiff bristles. Paint was made from finely ground minerals mixed with vegetable gum or egg. Yellow and red came from yellow and red ochre. White paint came from chalk or gypsum. Green was a mixture of blue powdered copper and yellow ochre. Black paint came from soot and blue paint came from the lapis lazuli stone or was made from a compound of silica, copper, and calcium. The Egyptians began to use a palette and began mixing colors. They made gray from black and white, pink from red and white, and brown from red and black (James 12). If the surface they were painting on was too rough, it was coated with a layer of chalky liquid that dried to make a hard surface smooth (James 10-12).
For assessing the industry profitability, Porter 5 Forces analysis tools were used to analyze one organization evaluation. In this case, the technique were used to analyze 7-Eleven Convenience Store specifically in Malaysia. Porter 5 Forces consists of 5 important area which is Threat of New Entrants, Bargaining Power of customers, Threat of substitute Products and services, Bargaining Power of suppliers, and competitive rivalry within the industry. Theoretically, the more powerful these forces in an industry, the lower its profit potential. The strength of each force differs by industry and changes over time. The competitive advantage that 7-Eleven has using these five forces is it has raised the barrier of entry for other competitors to enter the convenience store market as new competitors will require a huge capital investment in order to implement the information technology in their business in order to be competitive. Also, hypothetically being the first in the market, 7-Eleven could have made contracts with the Malaysia government to not allow other 24-hour convenience stores in the market for a certain time period, such as Astro had done, thus having a monopoly market in the beginning of their operations which will allow them to target a bigger market share.
In a world of free trade, growing competition and accessibility to foreign markets, the need for methodical market analysis and assumptions is steadily rising in today’s business environment. It is just a normal way of thinking to primarily intent to eliminate the financial before entering a new and foreign market. This suggests that enterprises have to develop an overall strategy for their business in order to gain competitive advantage and consequently market share. With the words of Michael E. Porter, professor at Harvard University and leading authority on competitive strategy, this desirable market success is indirectly linked to the individual structure of a market. The unique structure of a single market influences the strategic behaviour and the development of a competitive strategy within a firm. The competitive strategy finally decides whether a company performs successfully on the market or not. Referring to this interpretation of business success, M. E. Porter established his five forces framework that enables directives to gather useful information about the business environment and the competitive forces in industries.
The deep analysis of the macro-environment is key to the organisations in order to understand which factors are impacting their operations. The main purpose of PESTLE analysis (Political, Economic, Social, Technological, Legal and Environmental) is to identify those factors that have an impact on the organisation but are outside its control area. Together with other frameworks (such as Porter’s ‘5 forces’), PESTLE framework is required to develop a comprehensive analytical strategic process.
The purpose of this essay is to investigate the use of perspective and pictorial value in traditional Chinese ink painting of Song Dynasty (960- 1279). Traditional Chinese ink paintings are known for depicting landscapes in a unique and profound style, but are usually not credit for their accuracy in depicting scene in a realistic way. Some may even consider that traditional Chinese ink paintings do not have the “correct” use of perspective and pictorial value in them. Did ancient Chinese artists have a clear awareness of pictorial value and perspective? This essay will examine the use of perspectives and value in traditional Chinese ink paintings from artists in Song dynasty.
...lopment industry as well as the strengths and weaknesses within the company. The Business Strategy should reflect the main issues that determine the long-term
The three largest cosmetics industry in the world are located in The United State, Japan, and Germany. The world largest cosmetics companies are The L’Oreal Group, The Procter & Gamble Company, Unilever, and Shiseido Company. The cosmetics industry in different countries is dominated by different products. For example, hair and body products are dominant in the Italian cosmetics industry. At this particular time, cosmetics industry or beauty industry has been growing even though the economy seems to be going downward. That...
The Howrah plant of Shalimar Paints(established in 1902) was the first large-scale paint manufacturing plant to be set up not only in India but in entire South East Asia.[17]
Marketing strategy and planning is the key factor that enables a company to survive or even thrive by taking advantage of a company’s distinguish competitiveness, to manage its success in a certain market for a long run (McDonald, 2007). Thus, it is important for a company to put focus on both internal and external environments to develop its own strategies and plans (Wood, 2007, pp. 5-8). In this case, three Cs structure (i.e. Corporation, Competitor and Customer) gives a simple but thorough aspect to examine a company’s strength under the situation it stands (Jain, 1999).
On the enterprise marketing management, macro environment can be analyzed from two aspects, beneficial is business opportunities and adverse impact is being threated. Facing different opportunities and threats, industry need environmental analysis to assess the market and put forward corresponding countermeasures. By using PEST analysis, I will analyze political, economic, social and technological factor between SIA and Singapore.
Asia is such a large area of the world and it happens to hold a lot of history of Chinese and Indian cultures. Through this essay I will discuss early art forms and how it reflects on the Indian and Chinese values and cultures. I will also discuss China’s first four Dynasties as well as the origin of Indian culture.
Indian traditional art and craft are age old practices by different craft-guilds all over India. Though they are the manifestation of cultural heritage of this country, gradual seclusion from the larger population and the craft-guilds will affect the cultural sustainability of the country. Initially many of the traditional painters were associated with social ceremony and used to paint on façade of village houses or on scrolls as part of a traditional gesture of the ceremony (Ranjan and Ranjan, 2007).