Analysis Of Walt Disney's Perception Of Love And Beauty In Disney

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Introduction:
The Walt Disney Company, one of the biggest media giants, has established its presence in the homes of millions of families all over the world. With such a resilient foundation, especially with its films, young women are vulnerable to Disney’s marketing strategies when it comes to their perception of love, relationships and beauty. This paper will explore how people perceive that The Walt Disney Company creates films that demonstrates unrealistic perception of love, relationships and beauty. Despite Disney’s continuous growth rate in the entertainment industry, Disney needs to recognize its strong influence on the mindsets of young girls.
Findings from past research: Every Disney film gives young women the hope of a happily …show more content…

The importance and developmental in the areas of love, marriage, and beauty has a significant role in the lives of young girls. It is important for Disney to be aware of the messages it portrays as it the most popular media source promoting a certain lifestyle to young girls. “Viewers, especially children, imitate the behavior of television characters in much the same way that they learn social and cognitive skills by imitating their parents, siblings, and peers (Lefkowitz & Huesmann, 1980)”. Because it is common for children to imitate the people they admire and idolize, young girls hold princess character values as a high priority. This is the perfect opportunity for The Walt Disney Company to create films that will empower young girls by making their “princesses “of all shapes, sizes and ethnicity, create story lines where women can be strong and independent, and how beauty is more than skin deep. This will help shape young girls mind to believe that happiness can be achieved through hard work and dedication and boost their self-esteem, which is such a common problem at young girls’ age, as they begin to find out who they are and who they want to

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