The Los Angeles Lakers are a professional basketball team that is located in Los Angeles, California. They play in the Pacific Division of the Western Conference in the National Basketball Association (NBA). The Los Angeles Lakers is 16-time NBA champion team with their last champion win in 2010. I chose the Los Angeles Lakers Team because they are one of my favorite teams in the NBA, even though they did not make the playoffs this year. While growing up and still today, if the Lakers are playing, the television is always on for everyone in my family to watch. My 92-year-old grandma especially would always and still watch the Lakers play and pray for them if they are losing against the other team. Some marketing topics I will cover in my paper are the Lakers promotions strategy, stadium factors, and their recognition and interaction with fans.
1. Promotions Strategy
The Lakers have many different promotion strategies to keep fans coming back for their games and to keep consumers promoting and supporting the team. According to Sports Marketing Quarterly, “NBA teams use a variety of marketing techniques to try to increase game attendance” (Turner, 140). Promotion strategies are important to the Lakers’ marketing efforts because it brings more and more people to attend the games since they receive something free or win a prize for participating in a raffle or contest. Also, when the Lakers make it to the playoffs and/or the finals, they give each audience member a free shirt to wear during the games for attending and to support the team while they play. So on television, everyone will be wearing the same shirt and the fans on the opposite side of the basket receive thunder sticks to distract the other team from making a shot. Having...
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...at a restaurant called Free Birds in Redondo Beach. He was signing a picture or anything you brought for him to sign. Ron Artest brought the community together and also helped out the company by bringing in more customers for their grand opening. Another event where the Lakers participated in with fans is having a graffiti clean up during green week. The Lakers helped painted the walls in the city where graffiti was shown. Another fan interaction the Lakers contributed with was Habitat for Humanity. They all got together to help build homes for the people in need living in Lynwood, California. Having a professional player or players attend special events help build strong relationships with fans. The public will know that professional athletes are not only champions in the court, but also champions in the community to all their fans that support and look up to them.
Sporting is one of the universal activities that brings people from different backgrounds together and is viewed as an income generating activity that creates revenue for the participants as well as the location where the activities are held. The NCAA Final Four Basketball Tournament is one of the most anticipated sporting events in the US that attracts a high number of fans in the cities where it is held. Before the Final Four is held in given location, it is imperative for the organizers to have a detailed understanding of the venue so that they can introduce marketing strategies that are in line with the demands of the fans (Snipes & Ingram, 2007). The host committee is charged with the responsibility to come introduce an exhilarating experience for the locals and visitors. Owing to the interest generated
Data analytics and marketing plays a significant role in the sports business industry. One sports organization utilizing analytics is the National Basketball Association (NBA) team the Dallas Mavericks. The Mavericks, owned by Mark Cuban, utilize data collection through ‘inverse analytics’ as a means to create affordable ticket prices as well as keep fans interested and engaged in the team’s success. Through the use of analytics, the Mavericks have maintained a consistently-high game attendance record. However, even though the Mavericks have used data analytics and marketing to their advantage, other sports marketing trends have continued to emerge such as how organizations
The Portland Trail Blazers organization is a sports entertainment company dedicated to not only winning NBA Championships, growing new basketball consumers, providing superior entertainment, value and service to the people but making a real difference outside the basketball arena in the local and regional communities. The Trail Blazers work outside the arena to make a difference in the local and regional communities by effectively serving people in need. The Trail Blazers enrich the lives of all of the people associated with the Trail Blazers brand as we thrive to diverse opportunities and contributions through charitable donations, solid ethnics and morals within the employment hiring’s and extreme respect for all that are part of this organization. On and off of the court, we aim to achieve our mission by working hard to emphasize our core values: community, diversity, excellence, transparency, revolutionary and humility.
17 year-old Rashim Lancit was the standard senior at LaSalle High School. His best friends were Andrew and Colin. They played together for their high school basketball team. However, Rashim loved the game of basketball more than his friends and dreamed to go to the NBA. He thought there was no way that he would make it there. However, that all changed one Friday night at the LaSalle basketball game.
The National Basketball Association no longer holds the prominence that it once had. In the aftermath of the lockout that took away half of the 1998-99 season, the National Basketball Association finds itself looking into an uncertain future. Appearing similar to the state of the league during the mid 1980's, the NBA finds itself with a tarnished image and no icon's to build the league around. With the retirement of Michael Jordan and the number of superstars in which the league built its popularity on during the 1990's getting smaller, the National Basketball Association sits in limbo while it searches for its new identity.
During the first year of Magic Johnson as the owner, the fan attendance went up 8.6 percent. "When I got off the boat in L.A. (in 1979), the Dodgers were on the first page of the sports section," said Earvin "Magic" Johnson. "I checked the Lakers on the third page. That's how far down we were. I said, 'Wow, this was a Dodger town.' Three things: Dodgers, No. 1. USC footba...
Although the 1992 Olympic Men’s Basketball Team is considered the greatest assemblage of professional athletes in history, the Dream Team does have its critics. Regardless of the bureaucratic problems that stemmed from allowing NBA players to compete in the Olympics, many benefits were reaped by intertwining the two associations. Even though the basketball that was played with the Dream Team did not differ fundamentally, it changed the game of basketball forever because it respected the historical values, inspired young basketball players to pursue their NBA and Olympic dreams, and it treated book reviewers to an action-packed topic whilst also changing international basketball for the better.
Coaching style is only one of the factors that set Coach K apart from Coach Williams. In addition, Coach K’s offense and defense coaching style is higher ranked. Duke Basketball is known year after year for its outstanding defense. Coach K says, “A winning basketball team makes the opponent react to them, whether they are on offense or defense. Our philosophy is to attack on defense. Don’t be afraid of making a mental or physical mistake on defense. The only mistake you can make it not playing hard” (Coaching Basketball). At the end of the day all defense really comes down to is effort. Which team is going to “go the extra mile” and go after the loose balls, rebounds, and consistently encourage their teammates. The Blue Devils always have those
The importance of fans is vital because in addition to skill talent and hardwork, fans greatly affect how a team performs in their games. They affect the way a player plays because fans have a way of getting into their players heads and the opponent's head, even the referees are affected by the fans and we rarely notice the importance. In 2001 a Sports Ethics article “ The Ideal Fan” by Myles Dichter he explains the importance of fans and connection between fans
Since its creation in 1893, the sport of basketball has been one of the most popular sports in the United States. One wouldn’t have to search long to find a basketball court and a pickup game in most American cities. Many people around the world look up to the stars of the National Basketball Association as role models. Despite the vast popularity of basketball, there is only one major league in America: The National Basketball Association, to be referred to in this work as the NBA.
Sunday, June 19th 2016 will be a date that will lay in the hearts of Cleveland sports fans for the rest of their lives. On this day, the Cleveland Cavaliers finished the nearly impossible task of coming back from being down three games to one in the NBA Finals in order to give the city of Cleveland its first professional sports championship in fifty-two years. The team was led by LeBron James, Kyrie Irving, and company; together, they made history. After the championship many emotional advertisements came out about the city of Cleveland, but there is one that stands out the most. Nike, who endorse LeBron James and Kyrie Irving, released an emotional advertisement called “Worth the Wait,” targeting those who have been with Cleveland since the
The National Basketball Association has gone through a lot to get to what it is today. Today’s league contains thirty teams. These teams are divided into two conferences, the east and west. Fifteen teams are in the east and fifteen teams are in the west. Another way they are divided is there are six divisions that contain five teams each. Two NBA teams the Golden State Warriors, and the Cleveland Cavaliers have battled it out in the finals for the last three years and are the front runners this year(Trenchard, NBA Then and Now). In today’s league, players
In overtime, behind and with little time on the clock Oklahoma City’s Russell Westbrook sinks an off balanced three and pushes the Thunder past the Golden State Warriors 113-112. This happened on November 29th, 2013 but 9 years prior this was all a dream of the people in Oklahoma City. It all started on August 29, 2005 when hurricane Katrina released hell on New Orleans. Most of New Orleans was destroyed by flood waters. This caused the New Orleans Hornets to temporarily relocate to Oklahoma City. They played in Oklahoma City for two seasons before New Orleans was able to host them again. These two seasons created national attention toward Oklahoma City for the great fan base and prospective city for a new team. A group of Oklahoma City investors led by Clay Bennett buy the Sonics franchise. After the 2007-2008 season the Seattle Super Sonics file relocation papers to relocate to Oklahoma City. When they get to
Second, market growth, which is measured by attendance at NBA games, has leveled recently, so increasing competition among teams for a fixed number of fans.
The NBA is well known for the number of amazing professional athletes it has had over the years. Some of the most gifted and talented individuals come through the NBA and one of the better-known superstars is none other than Kobe Bryant. For years people have wondered what makes Bryant so successful. The main contributors that lead to Kobe Bryant’s success is his hard work and dedication, his mindset, his natural ability’s and talent, and the people that have helped him throughout his life. Kobe Bryant was very successful in the NBA because of the amount of hard work he has put in, the people in his life, his relentless determination and his god given natural abilities.