How well informed are you about global warming? Do you know that by 2030, at least 18% of the world’s coral reefs will be gone? Do you know that by 2050, up to 400 species of bird will be endangered or extinct? Do you know that by 2080, New York City will be under 3 feet of water due to rising sea levels? Most of these facts are not well known and the World Wildlife Fund (WWF) seeks to change this. The WWF’s “mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth” and this mission statement is displayed effectively through their advertisements- specifically their homeless animal campaign. The WWF had an advertisement campaign to target global warming using showing animals depicting society’s connotation of inner-city homelessness. The advertisement I chose from this campaign shows a homeless seal sleeping on a dingy city bench using old newspaper to stay warm. While this advertisement has strong pathos appeal due to the emotional appeal of an animal losing their home, and a strong ethos appeal due to a well-known organization like the WWF backing the advertisement, the logos in the advertisement is weak due to the unrealistic visual representation in the ad. …show more content…
The WWF chose to use a seal in the ad- an animal that the general population can easily identify and is an animal that is the “cute and cuddly” that general public adores. The WWF could have easily chosen to use a Gooty Spider, which is higher on the endangered species list than the seal, but it would not have the same results. If the WWF chose to use the Gooty Spider for one of its advertisements, it would have limited the audience to those who have an affinity for spiders rather than the general public. The advertisement also targets animal activists. For animal activists, this advertisement would clearly catch their eyes and allow them to spread the WWF’s message or even make a contribution to support the
What a good way to urge viewers to donate money than by showing in the commercial pictures of sorry looking animals? The type of objects they use are cages, crates, and the animals. It targets any animal or anybody in reality because they can see that these animals are in need of help, also that these animals have been abused. This commercial has demographic is an extremely important factor in commercial productions, the fact that so many different people are susceptible to the pathos of the commercial to the point of tears. This commercial had a use of music and it also plays an important role in the use of pathos. The song “In the arms of an Angel” by Sarah MacLauchlan has a part that makes me sad every time I seen the commercial “There always some reason, to feel not good enough” (Sarah McLachlan SPCA, n.d.) and this is sad because these animals don’t feel good enough and you can tell by their
Upon first receiving this assignment I was honestly not sure what I would do it on. Then I remember a very well done commercial from 2006. If you’re not sure what commercial I am referencing it is the ASPCA commercial with all the injured animals and "arms of an angel" playing in the background; furthermore, Sarah McLachlan voices over and stars in the commercial. The commercial does a good job of appealing to animal lovers sense of emotion (Pathos) through the photos and videos of helpless and beaten animals. Sarah McLachlan also appeals to animal lovers through the fact that she has been a longtime supporter of the ASPCA (Ethos). Also, the video includes statistics that can easily be proven these statistics help to support the commercials cause (logos). Finally, the commercial itself appeared on television which is a great medium to get a message across; in addition, this commercial is valid in any year and will always appeal to a
Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.
Almost everything about the ASPCA’s commercial is specifically made to make us feel and act a certain way. Everything from the time the show is aired, what channel it is aired on, and even the kind of music playing in the background is all targeted to a specific audience. In the case of the ASPCA commercial the audience that is being targeted is fairly wide, anyone who has a soft spot for animals or seems to be sensitive in general would definitely stop and think about donating money to the cause. This commercial also had a version that aired during the holiday sea...
These commercials make the audience feel fear, love, guilt, or joy about the situation being shown. The American Society for the Prevention of Cruelty to Animals or ASPCA for short shows commercials to get donations that will help prevent animal cruelty and rescue animals all across the country. I have not seen this commercial on any of the apps on my phone however this is a commercial that I see often on regular television. The target audience of these commercials is animal lovers; it could be a child or an adult. The use of Pathos in the promotion of joining the ASPCA or giving a one-time donation uses animals that look sad, hurt, homeless, abused or scared needing help. It is very effective as it makes the intended audience either want to donate to help the animals or to rescue one through adoption to give it a better life. The type of music played goes along with the feeling of sadness and helplessness that the animals are feeling and makes the audiences feel sad as well. These commercials also either use the voice of a celebrity or show the celebrity holding a dog or cat while giving information about how to help the animals. The audience is shown abused, beaten, or neglected animals and asked for donations to help give medical care, food, shelter, and love to them. The commercial is effective as it pulls at the emotions of animal lovers
In an article describing the entire series of ASPCA ads that Sarah McLachlan appears in, the author states “that simple pitch has raised roughly $30 million for the organization since the advertisements started running in early 2007, making it the A.S.P.C.A.’s most successful fund-raising effort” (Strom). This article goes on to explain that many viewers are compelled to donate because they feel empowered whereas the animals being shown are helpless; the ads make the viewers feel like they can make a huge difference and this is a major advertising strategy. After further researching the success of this advertisement, it became clear that this method was not only used by the ASPCA but also in many other commercials that are aiming for donations from the viewers. It is found that people “are particularly sympathetic and likely to donate when they see sad expressions versus happy or neutral expressions” (Small & Verrochi). Based on this research, it is intentional that victims are pictured on charity appeals, such as this one, to elicit the responses that are believed to engender prosocial behavior. With that said, it is not a surprise that these ads were successful in bringing in donations for the
Nationally, roughly four million animals are killed in shelters every year. Of these, roughly 95% of all shelter animals are healthy and treatable. (No Kill Advocacy Center). No animal should have to ever be a part of these awful statistics. What will it take to help save these innocent animals from being killed senselessly? Animal kill shelters are horrible, inhumane, and overall completely unnecessary for multiple reasons: No Kill shelters improve adoption rates, all animals lives are valuable, and No Kill shelters save more money than other shelters.
This advertisement shows us logos by making people think about domestic violence. When you look at the big boot, obviously worn by a man is stepping on top of a small women’s shoe, it automatically makes you think about domestic violence. As quoted, “When he controls your life, it’s no longer your life.” This quote is powerful and directly speaks to the women who are in controlling abusive relationships. It also speaks to people who know someone who is being abused and that they should speak out. It pulls you into the sad scene with the dark lighting all around almost making it seem suffocating, which causes the small woman’s shoe to seem unimportant, compared to the big muddy boot that is trapping it. It logically makes someone
The Martin Agency’s Geico auto insurance commercial, compares the question “Could switching to Geico save you 15% or more on your car insurance?” to the question “Do dogs chase cats?”. They provide a visual to the answer yes by showing a car chase scene where the drivers are a dog and cat. Method Studio’s ISIS mobile wallet commercial compels the audience to purchase their product by showing a disastrous grocery store dog chase cat scene caused by someone fumbling in their wallet for paper coupons. Both of these examples stem from the stereotyped negative relationship between dogs and cats which their audiences can relate to.
You wake up in the hospital, look around, and find a doctor hovering nearby declaring that you have just suffered through a heart attack; affirming that if not for your dog, you would have died. You remember back to earlier that day: sitting on the couch, feeling a little off, hearing your dog barking, sensing him nudging you, going to the phone to call the ambulance, and having your dog by your side until you were safe inside the aluminum walls of the emergency vehicle. Although it sounds abnormal that a dog would be the one to save someone’s life, situations similar to the one above are not uncommon. Dogs and other household pets have been shown to be able to detect medical emergencies, including heart attacks and seizures, in their owners.
These depictions are often accompanied with sex and violence, usually perpetuating a rape or victim blaming culture. The unethical practices of the firm have become synonymous with exploitive media, as well as sexism due to the recent outrages toward them. There have been more than a myriad examples of just these sorts of ads from PETA, and is now not hard to understand why this organization may be affiliated with emotionally charged and evocative words such as “misogynistic”, “sexist” or even
Nationally, roughly four million animals are killed in shelters every year. Of these, roughly 95% of all shelter animals are healthy and treatable. (No Kill Advocacy Center). No animal should have to ever be a part of these awful statistics. What will it take to help save these innocent animals from being killed senselessly? Animal kill shelters are horrible, inhumane, and overall completely unnecessary for multiple reasons: No Kill shelters improve adoption rates, all animals lives are valuable, and No Kill shelters save more money than other shelters.
The power of “green” advertising lies in its sheer ubiquity and its particularly charismatic approach to manipulation. It feels good to support a cause, and who could possibly be (openly) against the environment? Because of its broad manipulation coefficient, “green” advertising--advertising that panders to our desire to make the planet clean again--is making a comeback. Innumerable advertisements still contain the sublime appeal of helping the planet. Green still
Animal welfare is a fairly recent, yet troubling argument in society. This subject is a strong argument on a variety of opinions. Animal welfare has become a major issue and has grown internationally. The human concern and the safety and rights of animals is the meaning of the concept of animal welfare. Through decades of animal welfare, people fight to prevent the action of animal cruelty and bring help towards animal rights.
Human beings, ever since its creation has never been alone on the earth. As we all know we share this planet with lots of different species of living creatures, such as animals, and plants. But even though we name ourselves the superior species due to our ability to think, make decisions and choose how we want to live our lives, we start to grow. Our growth ranges among many different aspects, such as infrastructure and lifestyle. This led to us somehow neglecting the fact that we are not alone in this planet. We start pushing other species out of the way, and we sometimes don’t realize that the impact felt by those other species has terrible and sometimes deadly consequences, and also we sometimes fail to understand that it can also cause harm to us.