Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Customer loyalty and strategic marketing
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Customer loyalty and strategic marketing
According to “The Mall Phenomenon” the average person spends $330.82 in a mall that is an increase from past years where the average was $316.80. Also, according to “The Mall Phenomenon” people will on average visit the mall 3.4 times per month and stay 1 hour and 24 minutes in the mall. People tend to go to stores and spend time and money as a stress reliever which can help and also hurt you. In this essay, I will be telling you about the “Grand Mall Seizure” also I will be telling you about the “Champagne Taste, Beer Budget.” The other thing I will be talking about in this essay is what mall/stores I spend most of my time and money in. In the first essay, was “Grand Mall Seizure” by Daniel Alarcon. In this essay Alarcon was describing …show more content…
The design of the Mall of America is genius because it is four floors with more than 500 stores also the designers where smart by having natural light enter the Mall this to me makes it feel more homie. The mall was also smart on the how people can park they have four ramps which has five floors which means that it will be easier for the customers to access their building. The Mall of America was also smart on putting an amusement park in their sate of the art mall, this is a big because kid will want to go ride on the roller costars and when the kids see Lego City they will beg their portents to buy them some Legos. The Mall was also smart by putting an aquarium in the Mall which was another attraction that gets peoples attraction to come and visit the mall, another way the mall gets people to come to the Mall is the Movie Theater that is on the top floor of the Mall. Another reason why I think that people keep coming back to the Mall of America is because you can get everything you want in one shot without leaving to go to multiply stores, people could really spend a whole day at the Mall of America because they have a food court and they also have a nice sit-down dinning which is nice. The Mall of America also is more than just a shopping mall, this mall offers work out session because the mall is 1.15 miles so people will just walk around the mall for their daily workout. The Mall of America also has church serves …show more content…
In the “Champagne Taste, Beer Budget” the character Dee was a fashion addict and would empty her wallet and max out her credit card during a single trip to the mall. “At first I just took pride in being the best-dressed female at my high school” [279] Dee was soon to find out that she was running out of money so fast that she would have to start bowing money from her mom. Then Dee’s mom was one day snooping around Dee’s room and was seeing where Dee’s paychecks were going too to find out that they were going careless shopping. Then Dee’s mother transferred her to another school to see if that helped with her addiction with labels, this worked Dee had “less emphasis on clothes, and more emphasis on work.” In this essay, we saw that Dee “wore a designer emblem on her chest like a badge of honor and respect” she was only in tenth grade when this was happing. Future generations are going to struggle with this because everyone wants the best label like Nike, Under Armor and North Face but there are way more than just those three labels you also have other things like technology that everyone wants, like the latest and greatest
In the article, “The Fashion Industry: Free to Be an Individual” by Hanna Berry, Berry discusses how for decades women have been told to use certain products and that if they used those products they would be beautiful. Women over the years have believed this idea and would purchase items that promised to make them prettier, thinner, smarter and even more loved. However, in reality it was never what they wore on their bodies that helped them be any of those things; but what it did help with was to empower women to become fearless and bold by what they chose to wear on their bodies as a form of expression.
Throughout poetry, there are many works that reflect society; however, few reflect it as it truly is. Among those few is “Wings” by Macklemore. Not only does this song express the emphasis that society puts on materialistic things, it explains that they are truly just materialistic items and nothing more. It does this through many lines of admirable imagery. Included is the line, “That air bubble that mesh… The box, the smell, the stuffing', the tread, in school… I was so cool… I knew that I couldn't crease 'em… My friends couldn't afford 'em… Four stripes on their Adidas.” Not only does it display imagery, but this line introduces the emphasis on materialistic items in our society, and implies that the shoes are what make a person great, and not raw talent. This is a key line in understanding the rest of the song, as it also exemplifies the fact that expensive items are what makes a person cool, as they are falsely related to enhanced
People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive. People require brands to experience the feeling of being special. People spend their money to have something from famous brands, like a bag from Coach or Louis Vuitton which they think they need, yet all that is just people’s wants. Steve McKevitt claims that people give more thought on features or brands when they need to buy a product, “It might even be the case that you do need a phone to carry out your work and a car to get around in, but what brand it is and, to a large extent, what features it has are really just want” (McKevitt, 145), which that means people care about brands more than their needs. Having shoes from Louis Vuitton or shoes that cost $30 it is designed for the same use.
It is interesting to consider Veblen’s theory of conspicuous consumption as it pertains to the modern day fashion industry, specifically the luxury fashion sector. In The Theory of the Leisure Class, Veblen said “we all find a costly hand-wrought articles of apparel much preferable to a less expensive imitation of it;” however, at the beginning of the 20th century, couture clothing was exclusively available to those who were very wealthy, simply because of how much the garments cost. By the mid-1930’s, businesses were beginning to change their ways of thinking after seeing the enormous profit that the Walt Disney Company received once they licensed the making of Mickey Mouse novelty items. Christian Dior was the first of many fashion designers to foll...
Whenever we go out shopping or relaxing at malls, we actually don’t see or recognize any effects of malls as we mostly go there for these two reasons. Malls are an integral part in the lives of America. They are shopping centers that have created a lot of buzz in many writers. This is because we have more malls in America than high schools. Malls have received praises from people like James J. Farrell, Jon Pahl and George Lewis who view malls as not only shopping centers but also as places that provide a reflection of the American culture and serve as centers of pleasure and entertainment. In contrast, William Kowinski and David Gutterson criticize malls for just being an artificial environment that creates disorientation among American shoppers. In my opinion, malls are just magnificent commercial buildings that create a sense of false dreams and imagination.
...protecting it from weather. Youths may represent themselves with choices of fashion, maintain the acceptance from peers by dressing along with the fashion, differentiate themselves with stylish or luxury goods, and express themselves with preferences of clothing. The choices of young people may be affected by the trend, society, and the media. However, choices may also be a source of anxiety. For instance, that a function of advertising is to assuage the self-doubt that accompanies choice. Consumption would be a much less pleasurable practice if it was both subject to ever-expanding free choice and the decisions made were fundamental components of a reflexive process of identity-formation. Consumption may be anxiety-provoking for some groups; there is a real element of risk involved in choosing inappropriately. But there are many mechanisms that serve to compensate.
It’s no secret that some women believe fashion portrays who they are. Therefore follow every season’s new trend. This leads to spending money that they don’t have. Waller Lea, a journalist, suggest that “for some communities, purchasing knockoffs or generic products are frowned upon, forcing minorities to spend more money. Now businesses and companies are targeting minorities, causing more debt problems.” Addicted to retail or brainwashed? Opponents claim that fashion is simply a creative way to express themselves. There are others ways to express ourselves that are no based on our appearance. Through drawing, painting or through our thoughts and ideas. What happens when someone can’t afford expensive clothing or doesn’t have access to fashionable clothes? They are singled out and excluded from society for being different.
The suggestion regarding the shopping mall becoming its own liturgy is understandable. People are often fascinated by the mall’s environments. In addition, the mall may become a place of worship to an extent. Spending unhealthy amounts of time at mall may have attachment effect. Nevertheless, attending the mall,
The world of fashion is not all that is seems. What we see on the outside is flashy clothes with big price tags. In actuality, if you were to be thrown into this world you would see that it is much more than just that. This is the same realization that Amy Odell had in her book, Tales From the Back Row.
Goss argues that developers and designers of the built environment, specifically shopping centers and malls, use the power of place and understanding the structural layout of the space to boost consumption of the retail profits. Shopping centers are separated from the downtown area of shopping either by distance and/or design. These establishments emerge for many to be the new heart and location for public and social life. In his article The "Magic of the Mall": An Analysis of Form, Function, and Meaning in the Contemporary Retail Built Environment, Goss also argues that the regulation of the spaces within the mall creates an atmosphere of "community" rather than one that is "public".
Georg Simmel explores the impact societal differentiation played on the 20th century, in the article Fashion, published in 1957 in The American Journal of Sociology, Volume LXII, Number 6. In this text he defines his theory stating “The elite initiate a fashion and, when the mass imitates it in an effort to obliterate the external distinction of class, abandons it for a newer mode- a process that quickens with the increase of wealth” (Fashion, p.541). Fashion connects those of a higher social class and segregates them from others. Simmel believes that fashion evolves from class differentiation, as members of the elite class seek to set themselves apart from other classes, and in turn a revolving cycle begins (Blumer, p.277). Members from other lower classes copy the elite’s fashion and with this the elite must change...
The lamp-posts are positioned to delineate the curved roadway. Banners and exhibitions add colour to the mall, window shopping has become a popular evening activity. The mall has proved beneficial to the trade.
in this segment are often brand conscious and enjoy the latest fads and trends. They...
Clothes were designed with the intention of displaying wealth. Sequins, designer brands and showy jewellery were used to promote an image of wealth and success.
Malls are convenient places to shop. They provide shoppers with abundant and secure parking areas. Shoppers need not drive around for fifteen minutes looking for a parking place, nor need they be afraid to walk to their cars after they have completed their shopping. Malls are usually totally indoors so people are comfortable why they shop. They do not they do not have to be subject to the elements as they go from store to store. Finally, the most convenient aspect of the mall is its one stop shopping experience.