Analysis Of Skincare Advertisement

Introduction

Presently, in this modernized world where globalization keeps booming and only sky is the limit for this rapid growth that we are all experiencing. Businesses keep expanding at alarming rate that span across globally rely on media texts such as advertisements to convey the product meaning with the help of technology that can reach the potential customers in every nooks and crannies of this world. This is due to the fact that in today’s advertisement employs strategic tools such as semiology, rhetorical, genre and narratology that can be in the form of adverts on billboard, magazines, and other types of non-printed and printed advertisement to successfully get the message across men’s and women’s in order to realign with their

Skincare resembles different perceptions for men and women. For most of the time, the skincare advertisement uses a much more direct approach of conveying the message across that by using the skincare product may cleanse the dirt and oily deposits from the pores of the face to have the freshness look. As men wouldn’t pay close attention to the result nor expecting the result as advertised in the same way that women do. On the other hand, skincare advertisement for women uses a comprehensive and compact with information approach of conveying the message across by stating the benefits of the skincare that will bring to the facial skin such as cleansing of dirt, oily deposits as well as alleviate the tone of the skin with whitening effect to bring out the youthfulness and charming look. Direction of use to achieve the maximize effect within a specific period with the appropriate good nutrients labelling. Men generally think about the product being advertised being synonym with their daily hygienic need as long the product serve the purpose as they are advertised and that they are not brand conscious and being sensitive with the adjective that are being used in the advertising to describe the effect after using the product. Very much are not the same for women as they are more brand conscious and more susceptible to the adjective that

For a particular advertising to be effective there is needed to consider the possible attributes of the mass media to the origins and maintenance of gender roles. All these times, most of the language content used in advertising for men is solely based on the masculine attribute with the adjective words used to describe it such as strong, powerful, dashing and etc. While advertising for women are solely based on the feminine attribute with the adjective words used to describe it such as soft, tender, mild and etc. Specifically, it has been found that in a society where feminine values have a dominant influence on a culture, there tends to be less difference between women and men in the type of roles portrayed in advertising, whereas in a society where masculine values are dominant, there tends to be a large difference in societal roles attached to women and men in advertising (Wileset al. 1995; Miler and Collins