Analysis Of Public Bank Berhad

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1.0. Introduction
The banking industry in Malaysia consists of only eight commercial banks (Bank Negara Malaysia, 2013), and Public Bank Berhad is ranked third out of all in respect of size of assets, capitalization, and public’s choice (People's Choice for Best Banking Experience, 2013). This business has managed to broaden its wings across Asia after just a few years since its establishment (Teo, 2012). Despite the triumph it has acquired, there is always room for improvement. There are few analyses carried out – Management Analysis, HRM Analysis, and Leadership Analysis – in order to understand the business better. Thus, recommendations of related matters would be made upon the completion of these analyses.
2.0. Management Analysis
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However, it is rather hard for a company to take full control of the external factors since it is beyond their power (International Monetary Fund, 2013). Thus, Public Bank Berhad has been focusing on improving the internal environment of the business. In this market, it is quite hard for the business to actually have competitive advantage – the ability of the business to perform better in comparison with other competitors within the market (Schermerhorn Jr., Davidson, Poole, Woods, Simon, & McBarron, 2013) – over other competitors. Thus, the business is putting their full effort on increasing its competitive advantage by investing in human capital development to ensure the working force is fully effective (Public Bank Berhad, 2014). Furthermore, Public Bank Berhad also emphasizes diversity in the work place by employing diversified workforce – regardless of age group, gender, race, belief, or work experience, as the merits are all that matter (Public Bank Berhad,
Ethical Behaviour & Corporate Social Responsibility
In order to guarantee the auspicious ethical behaviour within the organisation is sustained, Public Bank Berhad has been relying on the “Fit and Proper” policies under the corporate governance (Public Bank Berhad, 2014). There are various policies included, and the formation of the policies is to assist in maintaining the integrity and reputation of the business. For instance, there is ‘Anti-Fraud Policy’ which would prevent any fraud, or any attempts on doing so from happening. If such things occur, the whistle-blowers would be able to report such crime to the authorities.
Corporate Social Responsibility (CSR) might be one of the greatest ways for a business in giving back to the society upon the success it has acquired in business, and this company has managed to grab this opportunity. Nevertheless, Public Bank Berhad has performed CSR throughout Asia persistently, which results in the collection of numerous awards throughout its operational years. There are various CSR events that have taken place namely the switching off of the lights of the Public Bank Tower during Earth Hour, organised a blood donation campaign,

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