Nutrilite, a “complex for hair, nails and skin,” is the advertisement presented in the magazine, Optimal Health. This magazine sells many products, but it is especially known for its vitamins and other nutrients of top quality and brand. The magazine is meant for the people who are members and independent business owners of Amway products. In the magazine, the products are shown with colorful pictures same as those shown in the ad for Nutrilite. Doctor Sam Rehnborg, President of Nutrilite Health Institute stated, “In this 80th year of Nutrilite brand, we are proud to say that we are the number one selling brand of vitamins and dietary supplements in the world.” The ad for Nutrilite gives us a good visualization with a convincing presentation The ad displaying the picture of every day women, speaks many volumes: with every decision a woman makes, she has the power to shape her life in a healthy way. The ad is showing a picture of the park with three females lying on the ground, smiling; this image serves as a form of attraction, persuading us to get this dietary supplement by developing the sense of wellbeing and a more beautiful self. The dry leaves on the ground add a fun factor to the scenario and contribute towards the idea that taking these supplements can make a great difference. The picture in the ad is presenting three generations, which means this supplement functions for a broad age range. On the front of the ad, it is showing a big white bottle and a young woman exhibiting her hair, nails, and skin, emphasizing the effect of the vitamin. The symbol of the green leaf on the bottle is representing life and youth. The juices from the bright green grapes make up the nutrients that replenish our hair and skin. The ad shows dietary tablets in front of the bottle trying to persuade the customer that by choosing Nutrilite supplement, you are essentially taking the right steps toward reaching an ideal healthy life. The font is of basic type with various colors. In fact, the ad for Nutrilite gives us full information with all the details, something the audience knows with one Moreover, this ad has also given information about folic acid; it is said that women who take healthy diets with enough folic acid have more chance of having a child with reduced risk of defective problems of brain or spinal cord. From this information, it can be concluded that this magazine is concerned about many aspects of women’s lives along with their health. Finally, the ad makes use of various rhetorical devices. The ad lists the advantages for the beauty from the inside out. In this ad the art of persuasion is very strong. The sparkling faces give energy and firm determination of getting something out of it, generating a strong belief of benefiting from this dietary supplement. In the ad, the picture with three females illustrates the feeling of happiness and confidence on their faces, which attracts others audiences as well as promoting the emotionally pleasant
Beginning the case study, we are introduced with the call from the British Medical Research Council (MRC) being informed of the significant results showing the benefits of folic acid and the reductions of NTS’s. The next step for the United States was to decide amongst the CDC and the FDA on the best way to implement these results to women of childbearing age. At that point in time, there were only a few ways to ingest folic acid, which brought
Marketing is part of everyday life; whether you are the one buying or the one selling. “The basic idea of this somewhat complicated definition is that marketing is all about delivering value to everyone who is affected by a transaction”(Solomon, Marshall, & Stuart, 2012, p. 8). The market for Aveeno's products is all natural and pure products.In my opinion, the Natural product line has become a success over the last few years. The company’s spokeswoman is Jennifer Aniston who has a flawless natural glow about herself. I have been a huge admirer of Aveeno products because I have very sensitive skin, so when I see “Active Naturals” on all their products it gives me the interest and desire to buy their products. Aveeno’s website
When viewing this advertisement, one can say it is effective in a way by using the tactics of ethos and pathos. Moreover, relating back to our common struggle with acne in comparison to a well-known celebrity, Adam Levine. Adam was trying to make it seem as if he went through the same phase any normal non-famous teenager would experience. Thus, this advertisement was effective in persuading the viewers who endeavor with acne and wish to stop being held back form living their life into buying Proactiv’s
The target market would be women who require the essential night cream in order to stay looking young. In today 's world women crave the idea of looking young for a longer period of time. The idea of this ad is for women to see a beautiful woman with amazing looking skin and aspire to look like her. The Aveeno Active Naturals ad recognizes different aged women who want to stay looking younger longer. The use of a beautiful woman in the ad helps to convince women that this product will help them stay looking young.
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
To begin this study there were a total of 349,043 births but due to missing information of supplement use and the amount of multiple births only 280,127 where used for obtaining information. The study was conducted to show any relationship between the use of multivitamin and folic acid with placental abruption. The findings were quite intriguing. Compared with no use, vitamin supplement use was connected with a 26% decreased risk of abruption with the strongest reduction being when folic acid and a multivitamin were used in tandem followed by a multivitamin alone then by folic acid alone. With the data collected it suggest that folic acid and other vitamin use during pregnancy is associated with a reduced risk of placental
Tort, J., Lelong, N., Prunet, C., Khoshnood, B., & Blondel, B. (2013). Maternal and health care determinants of preconceptional use of folic acid supplementation in france: Results from the 2010 national perinatal survey. Bjog-an International Journal of Obstetrics and Gynaecology, 120(13), 1661-1667. doi:10.1111/1471-0528.12414
..., the picture has good symbolism because it shows that you should have fun, and you should enjoy how you look. Another advertisement that this site contains is a rounded rectangular box that contains the words “Everyone tells you how to look good” and it shows a lady in a sitting position possibly doing yoga. The box does not contain what it is advertising for, but it gives the viewer the eagerness to check out what it contains.
Although this ad targets insecure women from their teens all the way up to their 30’s, it also affects women and men of all ages. The company Wacoal claims its mantra is to make women look and feel their best however, all of them are slender, toned and flawless. These advertisers tell us what beauty is. When women buy into this image, they starve and purge themselves to ac...
It is a recognised certainty that nutrition is a fundamental requirement to sustain a healthy lifestyle and is also extremely valuable when recovering from an illness or an injury. Nutrients are absorbed in the body and this physiological process is essential for homeostasis and ensuring equilibrium is sustained within the body as without enough food and drink the body will not function correctly (Edwards & Thomas, 2009). This essay will provide information on folic acid and its properties, its role and the midwife’s role and responsibility in informing women in the early stages of pregnancy and the importance that it has.
Dove is a personal care trademark that has continually been linked with beauty and building confidence and self-assurance amongst women. Now, it has taken steps further by impending a new advertising strategy: fighting adverse advertising. And by that it means contesting all the ads that in some way proliferate the bodily insufficiencies which exist inside women. Launched by Dove, the campaign spins round an application called the Dove Ad Makeover which is part of the global Dove “Campaign for Real Beauty” which has been running ever since 2004 and covers print, television, digital and outdoor advertising. As Leech (1996) believed,” commercial consumer advertising seems to be the most frequently used way of advertising.”
The key words on the advertisement promise consumers speedy hair growth that will make their current hair strong. Specifically, the ad convinces the viewers to purchase the product by promoting the product’s ingredients that will help “reinforce” strong hair growth “from root to tip”. Garnier want the audience to believe that strong, long hair will make consumers stronger, happier
The models are thin and wearing nice, party dresses, which show a fair amount of skin. This showing of skin creates a fashionable and carefree image. The dresses that the two women wear are tasteful and complement each one individually, adding a sense of appeal to the men and women that are viewing the advertisement. The clothing, fitted to slimmer models, implies that Diet Coke does not cause weight gain. The dresses "promise" the consumer that they will look thinner and more radiant if they drink the product. Also, the Diet Coke advertisement uses thin models to portray that drinking this product is harmless to the body. The slim models compel the viewers to believe that they won 't gain weight if they drink this beverage. If young women see beautiful girls drinking Diet Coke, they 'll want to drink it too, so that they might look as attractive as the models. Meanwhile, the young men who see this advertisement will want to drink a Diet Coke so that they would have a common interest with girls similar to those presented. When an individual sees the image of the two models having a fun time, they associate it with the Coca Cola brand and will want to buy a Diet
This is an advert targeted for mature women; the aim of the product is to reduce aging of the skin, mainly the face among these types of women. The product is from Olay. Olay is a multi-millionaire brand that first produced anti-aging cream then went on to producing all kinds of skin care products (the guardian, March 2012), however it has always been known for its anti-aging products.
Today this company offers more than 450 nutrition, beauty and home care category products (Amway Newsroom, 2014). The top brand of Amway is “Nutrilite” which stands for world’s number one selling dietary supplements. The broad product line of Nutrilite helps to improve and maintain bone, brain, heart, joint, liver, and vision health. According to Martinez (2013) nutrition category continuous to be the Company’s top earner, accounting 46 percent of yearly revenue in 2012.