UNION WISE COMPETITIVENESS OF KERALA CO-OPERATIVE MILK MARKETING FEDERATION LTD, KERALA (MILMA)
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Abstract
Milma, the brand name of Kerala Co-operative Milk Marketing Federation (KCMMF) is carrying out its operations in Kerala with its mission of ‘farmer’s prosperity through consumer satisfaction’. It could achieve remarkable progress in milk procurement and selling with the implementation of the operation flood programmes. Today it is a matter of pride that 'Milma' is a household name in Kerala. The punch line of Milma is “The goodness Kerala wakes up to.” Milma is one of the best brands from the
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Moreover in certain years it showed a negative growth rate. The average annual growth rate of milk sales per day of TRCMPU, ERCMPU and MRCMPU during the period 2010-11 to 2014-15 showed 2.1 percent, 3.1 percent and 3.5 percent respectively. MRCMPU showed a highest growth rate in milk sales among three unions. The overall average annual growth rate of milk sales per day of three unions was 2.9 percent (Table 2).
Table 2: Annual Growth Rate of Milk Sales Per Day TRCMPU ERCMPU MRCMPU Total (in Lakh litres % (in Lakh litres % (in Lakh litres % (in Lakh litres %
2010-11 4.34 - 2.73 - 3.92 - 10.99 -
2011-12 4.68 7.8 2.96 8.4 4.11 4.8 11.75 6.9
2012-13 4.66 (-)0.4 2.99 1.0 4.23 2.9 11.88
The ills that McMillan is satirizing are the most common PowerPoint mistakes. He focuses on the incorrect uses of various PowerPoint techniques. For example, he used satire to explain that using excessive bullet points can cause your key messages not to stand out. He also mentioned that putting every word you are going to say in a slide can result in losing your audience’s attention. Additionally, McMillian explained that using too many graphs just to impress your audience is not necessary.
The lais of Milum is the story of a great knight born in South Wales, and the love he shared with the beautiful daughter of a nobleman. Throughout the story we are told of the struggle and hardships, they endured due to the feelings they harbored for one another. Similarly to many of Marie’s lays Milun is told in a charming and simple nature, but upon closer inspection we can see its complexity. A tale of love is one told time and time again, a tale as old as time itself, yet the tale differs as well as the love. The love of Milum and the maiden is a private one, fueled by fame and honor. It is restrictive but also freeing, it traps you in its course letting you escape from the world.
... The routine conversation that is usually conducted when we gather together is concerning the inflated price of milk of which has transpired within the last ten years. With possessing a small child the need for the consumption of milk is not considered an optional luxury but a necessary commodity for small children and their overall development. With inflated prices on necessary commodities, such as milk, for many young families produces an enormous financial burden with monthly demands of milk. Dealing with this issue of inflation is an extremely difficult issue to bring a conclusive solution towards however, the article makes a good point in sharing that there is a vital need to reexamine the present system.
La Migra is a poem about two children a girl and a boy, who are playing a game about Mexicans crossing the American border. This poem is divided in two stanzas, because it expresses two different points of view; the girls point of view that is pretty much as the point of view an Hispanic or any immigrant would have, and the boys point of view that would be the point of view a racist border patrol or just anyone racist would have. Change in the point of view of the two children implies realism into the poem La Migra. The main point of this poem is to remind the reader about human feelings, and remind the reader about illegal immigration into the United States. Pat Mora uses Image, blank verse, and anaphora to develop her theme of immigration
Another issue which needs to be addressed is to Build the Brand Equity of the company: The company is very small and not figure among the top players in the industry. It had never invested on any marketing expenditure to promote itself and just relied on word of mouth. The company had published some flyers and a brochure recently and also started providing refrigerators with the name Shimla Dairy highlighted to stores which most of the big players were practicing it ever since.
From a financial and marketing standpoint, the effects have been catastrophic. In some areas, milk production has decreased by an average of two liters daily and calving index (efficiency at which new calves are produced) went down by an average of twenty days (Davies NP). Th...
Portrait of Mnonja by Mickalene Thomas is an Idealized style of art that uses mediums of rhinestones, acrylic, and enamel on wood panel. Painted in 2010, this larger than life painting with dimensions of 96 x 120 in. (243.8 x 304.8 cm), can be admired in the Smithsonian American Art Museum. The subject matter is Mnonja.
Milk: Does the body good. That?s about as much as I knew. As a somewhat, well, I?ll admit it- ignorant consumer- I simply thought that milk in the super market came from, well? a big long row of cows somewhere. Oh, how I was wrong! When we were given an assignment to defetishize something, I realized my ignorance and decided to find out the truth about Dairyland Milk, my milk of choice. This paper is my journey from my small Kitsilano apartment building to the cow that potentially produced my milk in an effort to think of milk not only as an easily available healthy drink, but as an embedded set of geographical and social processes. Much to my astonishment, the production of milk involves much more than just the udder.
This article goes into depth on the different components that make up breast milk’s nutrient content. The article also goes over the different types of milks that a mother produces when feeding her infant. It also brings up that every mother’s milk is different because breast milk will change itself based on an infant’s nutritional needs. Both authors work at the Center for Interdisciplinary Research for Human Milk and Lactation which means both authors have a strong knowledge about breast milk. All sources they
It is said that this small increment nature of the task lead the experiment to have higher rates of obedience because it makes it difficult for the participants to refuse to press on the 95-volt switch after just pressing the 80-volt switch. I found this to be the least convincing reason why high rates of obedience were found in the experiment. I believe this increment style does not play as big of a role as Burger describes it and has the least effect out of the other that of all for the reasons Burger gives. With being in the position that the participants are in, I find it hard to say that the reason they are being obedient to authority is the small increment of voltage in between the switches. The reason I found most convincing to why there were high rates of obedience in the experiment was “Responsibility Not Assigned or Diffused”.
Over the last decade, sales at general merchandise stores, pharmacies and drugstores, have grown at average annual rates of 6.0% and 7.5%, respectively, according to US Census Bureau retail trade data.
However, a sales performance review in the year 2015 of new soft drinks introduced by Coca cola established that in Mount Kenya region, only 15% had succeeded, 55% were performing poorly, 17.5% had failed completely, while another 12.5% exhibited abnormally high artificial growth.(MKBL,2015) Despite the introduction of new products by the Company, its market share in the soft drinks market dropped from a high of 98% in year 2013, to a low of 93% in 2015 in Mount Kenya region, which included Nyahururu town. (Ac Nielsen, 2016). There have been complaints by customers on the products attributes, pricing, distribution and the execution of promotional activities. Still, there is scanty and inconclusive empirical data that would explain this trend of Coca cola products within Nyahururu town. A study by Migwi (2012) researched on Mount Kenya Bottlers response strategies to changes in external environment. However this research did not study the effects of marketing mix variables of new Coca cola soft drink products on sales performance as it was out of scope. This study therefore, aimed at filling this knowledge gap by examining the effects of marketing mix variables of new Coca cola soft drink products on the company’s sales performance in Nyahururu town. It aimed at providing insights towards the application and integration of the marketing mix variables by marketing managers so as to achieve the envisaged goals. By gaining insights into how sales performance is affected by the marketing mix variables, the company is going to design and integrate the marketing mix better, therefore improving sales performance in terms of market share, growth and ultimately,
With India's per capita consumption of ice-cream - at 200 ml - against 22 litres in markets like the US, being among the lowest in the world, opportunity for ice-cream marketers is abundant
Branding experts could not imagine how Olper’s could distance itself from its parent company’s incredibly unappetizing, chemical-laden, and non-edible roots. Yet, by the end of 2006, sales for Olper’s Milk had reached Rs.1 billion (approximately US$ 15 million) and in 2008, the brand has a market share of close to 22 percent—second only to Milk Pak (estimated at 40 percent). The critics had to grudgingly accept that the new entrant to the multi-billion rupee packaged milk category meant business.
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