UNION WISE COMPETITIVENESS OF KERALA CO-OPERATIVE MILK MARKETING FEDERATION LTD, KERALA (MILMA)
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Abstract
Milma, the brand name of Kerala Co-operative Milk Marketing Federation (KCMMF) is carrying out its operations in Kerala with its mission of ‘farmer’s prosperity through consumer satisfaction’. It could achieve remarkable progress in milk procurement and selling with the implementation of the operation flood programmes. Today it is a matter of pride that 'Milma' is a household name in Kerala. The punch line of Milma is “The goodness Kerala wakes up to.” Milma is one of the best brands from the
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Moreover in certain years it showed a negative growth rate. The average annual growth rate of milk sales per day of TRCMPU, ERCMPU and MRCMPU during the period 2010-11 to 2014-15 showed 2.1 percent, 3.1 percent and 3.5 percent respectively. MRCMPU showed a highest growth rate in milk sales among three unions. The overall average annual growth rate of milk sales per day of three unions was 2.9 percent (Table 2).
Table 2: Annual Growth Rate of Milk Sales Per Day TRCMPU ERCMPU MRCMPU Total (in Lakh litres % (in Lakh litres % (in Lakh litres % (in Lakh litres %
2010-11 4.34 - 2.73 - 3.92 - 10.99 -
2011-12 4.68 7.8 2.96 8.4 4.11 4.8 11.75 6.9
2012-13 4.66 (-)0.4 2.99 1.0 4.23 2.9 11.88
The ills that McMillan is satirizing are the most common PowerPoint mistakes. He focuses on the incorrect uses of various PowerPoint techniques. For example, he used satire to explain that using excessive bullet points can cause your key messages not to stand out. He also mentioned that putting every word you are going to say in a slide can result in losing your audience’s attention. Additionally, McMillian explained that using too many graphs just to impress your audience is not necessary.
La Migra is a poem about two children a girl and a boy, who are playing a game about Mexicans crossing the American border. This poem is divided in two stanzas, because it expresses two different points of view; the girls point of view that is pretty much as the point of view an Hispanic or any immigrant would have, and the boys point of view that would be the point of view a racist border patrol or just anyone racist would have. Change in the point of view of the two children implies realism into the poem La Migra. The main point of this poem is to remind the reader about human feelings, and remind the reader about illegal immigration into the United States. Pat Mora uses Image, blank verse, and anaphora to develop her theme of immigration
From a financial and marketing standpoint, the effects have been catastrophic. In some areas, milk production has decreased by an average of two liters daily and calving index (efficiency at which new calves are produced) went down by an average of twenty days (Davies NP). Th...
My attempt to locate a cow that could have produced my milk has made me realize that it is much more than a simple, healthy beverage. In tracing milk I left my apartment, visited the cooler in Safeway, found the driver that delivers it, located the plant which he bought it from, and saw the trucks leaving the plant where it is processed and pasteurized to go to the farms and get more from the udders. Essentially, I have found that the idea of my milk being a simple purchase is a fa ade for a much more complicated web of processes which provide many jobs and involve many courses of action. Exactly how long does it take for the milk to get from the udder to my fridge? Three days.
Portrait of Mnonja by Mickalene Thomas is an Idealized style of art that uses mediums of rhinestones, acrylic, and enamel on wood panel. Painted in 2010, this larger than life painting with dimensions of 96 x 120 in. (243.8 x 304.8 cm), can be admired in the Smithsonian American Art Museum. The subject matter is Mnonja.
This article goes into depth on the different components that make up breast milk’s nutrient content. The article also goes over the different types of milks that a mother produces when feeding her infant. It also brings up that every mother’s milk is different because breast milk will change itself based on an infant’s nutritional needs. Both authors work at the Center for Interdisciplinary Research for Human Milk and Lactation which means both authors have a strong knowledge about breast milk. All sources they
... The routine conversation that is usually conducted when we gather together is concerning the inflated price of milk of which has transpired within the last ten years. With possessing a small child the need for the consumption of milk is not considered an optional luxury but a necessary commodity for small children and their overall development. With inflated prices on necessary commodities, such as milk, for many young families produces an enormous financial burden with monthly demands of milk. Dealing with this issue of inflation is an extremely difficult issue to bring a conclusive solution towards however, the article makes a good point in sharing that there is a vital need to reexamine the present system.
The lais of Milum is the story of a great knight born in South Wales, and the love he shared with the beautiful daughter of a nobleman. Throughout the story we are told of the struggle and hardships, they endured due to the feelings they harbored for one another. Similarly to many of Marie’s lays Milun is told in a charming and simple nature, but upon closer inspection we can see its complexity. A tale of love is one told time and time again, a tale as old as time itself, yet the tale differs as well as the love. The love of Milum and the maiden is a private one, fueled by fame and honor. It is restrictive but also freeing, it traps you in its course letting you escape from the world.
In terms of promotional activities, the advertising and giving away of free offers and vacations by Coca cola and Basmati rice by Pepsi, the coca cola’s goal in connecting the youth to the market, the different promotional TV campaigns in India using of celebrities, and the Pepsi sponsorship of cricket and soccer sports. In terms of pricing policies, Pepsi got a quicker market share by their belligerent pricing policies and coca cola’s 15-25% price cut down in the market. In terms of distribution arrangement, the bottling and packaging of products for better distribution around
The current Production Capacity is Low to face the upcoming competition-The dairy currently produces 10000 liters of milk per day even after 30 years of presence in the market. This will certainly affect the chances to take advantage of the current growing market and to manage the consumption cycles of the industry. The question of whether to decide on the expansion of production capacity: With an incredible growth expected in the industry, the issue that the management faces now is, whether to increase the production capacity or not. This is very much needed as the expansion of production capacity will equip the company to supply and cater to the demand as well as attain economies of scale, which can be used as a competitive advantage against the new entrants. However, this calls for capital investments on the assets required for expansion.
It is said that this small increment nature of the task lead the experiment to have higher rates of obedience because it makes it difficult for the participants to refuse to press on the 95-volt switch after just pressing the 80-volt switch. I found this to be the least convincing reason why high rates of obedience were found in the experiment. I believe this increment style does not play as big of a role as Burger describes it and has the least effect out of the other that of all for the reasons Burger gives. With being in the position that the participants are in, I find it hard to say that the reason they are being obedient to authority is the small increment of voltage in between the switches. The reason I found most convincing to why there were high rates of obedience in the experiment was “Responsibility Not Assigned or Diffused”.
Over the last decade, sales at general merchandise stores, pharmacies and drugstores, have grown at average annual rates of 6.0% and 7.5%, respectively, according to US Census Bureau retail trade data.
However, a sales performance review in the year 2015 of new soft drinks introduced by Coca cola established that in Mount Kenya region, only 15% had succeeded, 55% were performing poorly, 17.5% had failed completely, while another 12.5% exhibited abnormally high artificial growth.(MKBL,2015) Despite the introduction of new products by the Company, its market share in the soft drinks market dropped from a high of 98% in year 2013, to a low of 93% in 2015 in Mount Kenya region, which included Nyahururu town. (Ac Nielsen, 2016). There have been complaints by customers on the products attributes, pricing, distribution and the execution of promotional activities. Still, there is scanty and inconclusive empirical data that would explain this trend of Coca cola products within Nyahururu town. A study by Migwi (2012) researched on Mount Kenya Bottlers response strategies to changes in external environment. However this research did not study the effects of marketing mix variables of new Coca cola soft drink products on sales performance as it was out of scope. This study therefore, aimed at filling this knowledge gap by examining the effects of marketing mix variables of new Coca cola soft drink products on the company’s sales performance in Nyahururu town. It aimed at providing insights towards the application and integration of the marketing mix variables by marketing managers so as to achieve the envisaged goals. By gaining insights into how sales performance is affected by the marketing mix variables, the company is going to design and integrate the marketing mix better, therefore improving sales performance in terms of market share, growth and ultimately,
With India's per capita consumption of ice-cream - at 200 ml - against 22 litres in markets like the US, being among the lowest in the world, opportunity for ice-cream marketers is abundant
The packaged milk category was originated in 1981 by (quaintly named) Milk Pak, which pioneered tetra pack milk in Pakistan. The supply chain involved collecting milk from rural areas across Punjab, processing the milk through UHT (Ultra-High Temperature Processing) treatment, and selling it to consumers in uniquely colored triangular and rectangular packs designed to prolong the milk’s quality. Milk Pak’s “Milk Packs” were very well-received and the brand soon became synonymous with quality milk. Its first real competition came in the form of Haleeb, which introduced distinctively blue tetra packs to the market in 1986.