In “Coca-Cola and Coco Frios”, a poem written by Martin Espanada, the author immediately introduces the theme of always being in touch with one’s culture, despite the circumstances of Puerto Rico adapting to the U.S.’s culture. Throughout the poem, the speaker exclaims how he’s tired of the having to taste of Coca-Cola while in his parents’ home country. It teaches how one should appreciate where they came from, knowing that there are situations where one cannot the full experience.
In “Coca-Cola and Coco Frios”, the speaker expresses to the reader how drinking Coca-Cola in Puerto Rico felt the same as being in Brooklyn, inferring that Puerto Rico was trying to be recognized just like the United States. Up until he tries coco frio, a coconut
drink, the speaker continues to acknowledge the dissatisfaction Puerto Rico has for its civilization. In line 20, the author writes, “Puerto Rico is not Coca-Cola,” (20), conveying that the home country will never be the same as the United States through metaphor. This tells the reader how influential the U.S. is and how one should forget where they are from although the great pressure of being attracted to one society. Since the beginning of the poem, the speaker knew that Puerto Rico held something special, which he thought was important. The speaker wanted to experience something new, didn’t want to have another piece of land to act like the United States, and have it be a part of him. The author continues to write, “For years afterward, the boy marveled at an island” (22), signifying the great affect a family’s heritage has for someone. It is always important to remember where one is from in order to develop a good relationship to one’s identity and create diversity. Martin Espanada in Coca-Cola and Coco Frios designs a well worded poem explaining how culture is slowly fading due to tremendous pressure of becoming successful. Through his words, Espanada explains how one has to stay true to their roots and avoid getting used to one thing. In the end, someone should be taught to be grateful of where they come from, even if it makes someone stand out.
Opinions coupled alongside historical accounts provide a lesson demonstrating the truths of Coke’s corporate greed. Elmore’s argument development progresses in a way that the reader becomes furthered dismayed as the history lesson goes on. Coca-Cola ravaged precious water resources in third world countries which eventually resulted in a scale of humanitarian crisis, yet today The Coca-Cola Foundation’s mission statement reads: “…[We have] Committed ourselves to improving the quality of life in the communities where we do business”. Television commercials depicting delight paired with the soft drink, Coca-Cola’s slogan of, “open happiness” along with massive international event sponsorships that universally are recognized currently label the company as having a positive impact in communities. Elmore’s arguments successfully connect the dots, illustrating to the reader on the dissolute framework which held together and lead to the rise in Coca-Cola’s present day
The debate on Puerto Rican Identity is a hot bed of controversy, especially in today’s society where American colonialism dominates most of the island’s governmental and economic policies. The country wrestles with the strong influence of its present day colonizers, while it adamantly tries to retain aspects of the legacy of Spanish colonialism. Despite America’s presence, Puerto Ricans maintain what is arguably their own cultural identity which seems largely based on the influence of Spain mixed with customs that might have developed locally.
In this story, the reader can see exactly how, many Puerto Ricans feel when living on other grounds. Throughout this time, the boy that Rodriguez presents us realizes he has his culture and that he wants to preserve it as much as he can. “Because I’m Puerto Rican”. I ain’t no American. And I’m not a Yankee flag-waver”
I decided to analyze the poem English con Salsa by Gina Valdes, because I can identify myself with this poem in many different aspects. Both my parents and I were born in Mexico, but decided to move to the United States on February of 2000. With us moving here, we brought along our traditions and customs. My family has a blend of American culture with Latino culture since a few of my uncles married American women and had children. I feel that Valdes poem is about finding that “in between” feelings that are brought up when two cultures are mixed together.
Every day , Puerto Rico is slowly adapting into the American way of life and is gradually losing what is left of their culture. Perhaps this is because Puerto Rico is a commonwealth of the United States. The poem “ Coca Cola and Coco Frio” by Martin Espada is a great example of someone who encounters the Americanized culture of Puerto Rico. Puerto Rico is struggling to preserve their own identity.
Performing a financial analysis of a company allows an investor or creditor to fully understand the make-up of that particular company. For Pepsi Co, Inc. and The Coca-Cola Companies the below vertical and horizontal analysis along with selected ratios provide details on each company to allow comparison between them.
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
to fight in the center of the arena, but have a sudden change of mind
The Porter’s model of competitive advantage of nations is based on four key elements including factor endowments, demand conditions, related and supporting industries and firm strategy, structure and rivalry. This makes it suitable in understanding the competition existing in the soft drinks industry in the Asian markets. The factor conditions identify the natural resources, climate, location, and demographics. Coca cola and Pepsi enjoy the growing population in the Asian markets (Yoffie, 2002). A higher population guarantees the two companies adequate revenues. Other factors include communication infrastructure and availability of skilled workers. Most of the Asian countries are embracing new technologies that grow much knowledge of the diverse beverage drinks. Secondly, the demand conditions play a significant role in enhancing competitiveness for the firms. Both Coca cola and Pepsi are an
Pablo Neruda is from Chile and gives a voice to Latin America in his poetry (Bleiker 1129). “The United Fruit Co.,” the poem by Pablo Neruda that will be analyzed in this essay, is enriched with symbolism, metaphors, and allusions. These allusions have great emphasis to the Christian religion, but some allusions are used to evoke negative emotions towards the United States (Fernandez 1; Hawkins 42). Personification and imagery along with onomatopoeia and metonymy are also found in “The United Fruit Co.” Neruda’s use of these literary devices makes his messages of imperialism, Marxism, and consumerism understandable (Fernandez 4). In this essay each of these literary devices with its proper meaning will be further analyzed in the hope of achieving a more complex understanding of Neruda’s message.
The purpose of this report is to compare financial reports from the two largest soft drink manufacturers in the world. The Pepsi Co. and Coca Cola have been the industry's leaders in their market since the early 1900's. I will use relevant figures to determine profitability, and break down key ratios in profitability, liquidity, and solvency. By breaking down financial statements, and converting them to percentages and ratios, comparisons can be made between competitors regardless of size.
Coke is in the secondary sector. If the primary sector was to cut sugarcane, collection the benzilate and other chemicals, get all the liquids together and send them to a second company to produce the drink "coke".
After the war ended sugar prices climbed from 3 cents to 28 cents per pound. Nearly in complete failure, Mr. Bradham purchased a large quantity of the high priced sugar to try and save the company, but this ultimately lead to the company 's downfall. Pepsi Cola officially was bankrupt as of May 31, 1923, and its assets were sold to Craven Holding Corporation for $30,000. (4)
CASE 1-3: Coke and Pepsi Learn To Compete in India The political environment in India proved critical in that their government was unfavorable to foreign investors. They prohibited the import of soft drinks since they felt it could be gotten anywhere. They also prohibited the foreign brand name and wanted the name Lehar Pepsi and Coca-Cola India, an indigenous name. These effects couldn’t have be anticipated prior to entering the market because the trade policies, rules and regulations of India were difficult and unpredictable.