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Importance of Hindu festivals
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The Maha Kumbh Mela, which started in January in Allahabad, no longer has merely tottering stalls selling everyday products to pilgrims. It is also a place for companies manufacturing heavy equipments, construction and agricultural equipment manufacturer JCB India to peddle their wares priced at lakhs of rupees.
"Last time I was here in 2001, there were stalls of only consumer goods items like toothpaste." says Mr. Mehta, a pilgrim at the Kumbh Mela, Allahbad.
For many organizations, for example, JCB, the world's biggest religious festival held at regular intervals is sheer advertising nirvana. The Kumbh Mela has dependably been a major business opportunity, yet this time organization are going the additional step to advance their brands by
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Mobile service provider Vodafone India, for instance, is reaching out to consumers by screening films and providing musical ear-muffs, wired with in-built speakers that play devotional songs. GlaxoSmithKline Consumer Healthcare has a basketball ring at its stall for people to shoot hoops and win free biscuits with their cups of Horlicks while cosmetics company Emami Ltd has set up massage kiosks for pilgrims to experience its Navratna Oil brand. It has also introduced stilt-walkers to hand out dry sampling packs.
Coca-Cola India has chosen to go hightech and set up Wi-Fi services at 12 of its 16 stalls where people can download free Coke-Studio music and other brand content such as a new ad jingle. The strategy has paid off: it has logged more than 11,000 downloads a month since the nearly two-month fair began (52 Number of companies marketing their products at the
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We also handed out free passes for a film about the Kumbh," says Anuradha Aggarwal, Senior Vice President, Brand Communication and Insights, Vodafone India. (42 Number of companies at the Kumbh for the first time)
"It takes organisers 60 days to set up this mela, which has an estimated population equal to that of any of the four metros. This has always been a great place for companies to market their products," says Kashyap.
Government authorities estimate up to 30 million individuals take a plunge at the Sangam - the intersection of the Ganga, Yamuna and the mythical Saraswati waterways - on the major Shahi Snan days. With such massive numbers of people, the Kumbh Mela is the subject of a Harvard University case study on the logistics behind the "pop-up mega-city" that comes up in Allahabad during the religious festival.
As the Kumbh Mela goes upmarket, guests don't need to grunge it out in makeshift tents any longer. For about Rs 11,000 a night, they can remain in extravagance tents offering all the common luxuries they need from tiled restrooms to buffet breakfasts. Laxmi Kutir, a private camp on a slope along the Ganga, for instance, invites gurus and guides to engage with guests and organises daily prayers for spiritually-hungry
The holiday weekends, e.g. the 4th of July celebration should be specially marketed, using media advertising, including different store promotional activities with an aim to increase higher percentage of Kingsford’s annual sales.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
It is shocking the extravagant amounts of money that companies are willing to pay to advertise their products. From spending millions of dollars a second to have a commercial air during the Super Bowl or hiring a well-known face to support their product, companies are willing to do whatever it takes to get their brand out there. Br...
To encourage a point-of-view regarding the role of cross-promotions and movie product placements both within the marketing mix, and as elements of new product launch activities
Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”
The concept of Supermarkets is not new to Indian consumers. In the past few years there has been a significant rise in the number of supermarkets, especially in the metropolitans. Supermarkets in India, houses varied shops selling different types of essential commodities along with luxury items. These Supermarkets are mainly concentrated in urban areas or semi-urban areas. Supermarkets operating in India typically have a heterogeneous mixture of large and small individual retailers. Most of these Supermarkets sell branded products of both, domestic and international manufacturers. Supermarkets of India offer products with different price bands for each and every sections of urban society. All these supermarkets claim to work on the principle that “the consumers must have the freedom of choice”. The customer is supposed to feel daunted-bewildered, at the large number of choices that he is offered. It is no wonder that most of these supermarkets look the same. Breathtaking amount of research have gone into designing these places. A customer is forced to go past thousands of other products in order to search for what he needs. The concern of the supermarkets in to increase their sales and in order to do so they manipulate the customers and their purchasing prowess into making them purchase items that they want to sell. This is where Point-of-Purchase advertising comes into effect. Point-of-purchase advertising or P-O-P is a generic term for display units (e.g. retail display stands, showcases, interactive displays, literature dispensers, poster holders, sign holders etc.) used to merchandise specific goods and services, or as a vehicle for presenting point-of-sale advertising such as printed leaflets, posters, or audio-visual media. ...
It is not the daily news, newspapers, books or magazines, but the Indian cinema that has undoubtedly remained the ...
via promotional stalls and kiosks to create brand awareness and allow customers to first hand taste
2. NEWS - GREATER NOIDA - OASIS GROUP INDIA - GRANDSTAND - SECTOR 22 D, YAMUNA EXPRESSWAY
Coke Facts The Coca Cola Company Coca Cola India: Key Facts - Coca Cola Business, website: http://www.cokefacts.com/facts/facts_in_keyfacts.shtml
The greatest thought behind all commercials is to influence individuals to do mass shopping. There are 2 sorts of special techniques of enormous bazaar. One is the ad which advances the brand and makes mindfulness towards individuals. It is not focused at advancing each store but rather just makes a picture of Big Bazaar as minimal effort shopping alternative. The store has publicized through TV, street appears and furthermore began reality demonstrate wrote limited time crusade "The Big Bazaar Challenge." Promotions like "Sabse Sasta Din"(Cheapest Day) are an exceptionally effective system to get great outcomes. In this items crosswise over classes, for example, furniture, hardware, utensils, attire and sustenance items at the most reduced conceivable costs, combined with alluring limited time plans. The absolute most appealing offers being a 20-liter marked microwave stove with flame broil for Rs 2,399, pants and pants for Rs 199 and HCL portable PCs for Rs
...es for more than 40 millions people in the poorest areas in India. They reflect the company’s value and raise the voice of the company in India.
In fact, videos can be shared on broadcast television, YouTube, street marketing and video boards, increasing the possibilities of reaching the target audience. The sharing of the videos results in more exposure of the brand message and generates an increased interest in the marketed brand. Indeed, video marketing is the simplest and most effective way of reaching lots of prospective clients and getting the marketing message heard, seen and felt. Besides, videos allow marketers to appeal to the emotional side of their clients, attach faces to their marketing messages, and establish more influential and useful connections with their
Marketing can play a crucial role in searching and discovering efforts and for identifying new markets to promote an event. It should include other classic elements and marketing such as promotional campaigns, advertising and telemarketing to bring all of the event goals to life.
Movie production is a highly admired visual entertainment towards people’s lives. It is a form of entertainment for people of all race, gender, and age. Many seek to take part in the luxury qualities of this entertainment including advertisers. These advertisers of many thriving companies such as Nike, Domino’s Pizza, Adidas, Coca Cola, etc. are prominently promoting their products towards the audience through movie productions. Therefore, the term of their action of promoting the goods of their own company is called product placement. Product placement is to help promote a quality brand to a viewer’s appeal that helps not only have the consumer to purchase, but to also increase the marketing of that company.