Analysis Of Jetblue, United Airlines And American Airlines

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Consumers are all quite demanding when it comes to products. We all want the biggest, best, newest items and services at the cheapest possible price. Hoping the products and services we are purchasing are at a high quality standard. Consumers have high standards for all companies that offer a vast variety of services and goods. But we all know that not every company can have it all. For this Marketing Management Framework, the companies being compared are: Delta Airlines, Southwest Airlines, JetBlue, United Airlines, and American Airlines (Iacobucci, 2013). Companies start by segmenting their customers by demographics, geographics, behaviors, and attitudes (Iacobucci, 2013). Once the company decides who their segment group is, they can target …show more content…

They can tell if they are distributed wide or exclusively. Wide distribution is a larger, broader market and exclusive is a smaller, particular market (Iacobucci, 2013). JetBlue and Southwest Airlines have an exclusive market, as they do not fly internationally (JetBlue, 2015 & SouthWest, 2015). Compared with Delta Airlines, American Airlines, and United Airlines, which all fly to many different countries internationally (Delta, 2015, American, 2015, &United, 2015). JetBlue is not only exclusive in travel or destinations, but in multiple ways from standard airlines. They are a newer airline becoming a company in 2002. They offer first checked in baggage free of charge, shut-eye services, Sirius XM radio, Birchbox amenity kit, and much more (JetBlue, 2015). Delta is JetBlue’s number one competitor because their most popular routes conflict with one another. Many of Delta’s recent changes in their marketing and aircraft in 2015 were mimicking JetBlue’s company (Delta, 2015 & JetBlue, 2015). JetBlue also stands out in pricing. They also do trip packages at discounts for travelers. Giving travelers a round trip plane ticket and hotel stay for a trip all in the same ticket and transaction for the same price as competitors plane tickets alone (JetBlue, …show more content…

This is a representation that shows competitive markets of airlines. They differ in many different ways and they have been placed on the framework to contrast and compare each of the companies 4P’s : Product by Price by Promotion by Place as compared to Delta

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