Jeans: A Garment that has Endured in Fashion Blue jeans have been part of the American culture for over 100 years. Why is it that this piece of clothing has not lost its trend from the moment it got here? Well, we can begin by acknowledging that jeans were made for labor. The majority of Americans are working-class people and this piece of clothing symbolizes this group of people. Additionally, in the mid-twentieth century the youth wore them as a symbol of protest against conformity. This being said, it lies in a revolutionary era in American history. Also, jeans “share an Americana feel” (Sullivan 3). It does not matter if they are raggedy and faded or polished and well kept, people from different backgrounds and societal classes wear jeans. Jeans are still a distinguished piece of clothing because they were a symbol of the working class, an individualist piece of clothing to the youth and people from a variety of backgrounds share the same interest in them. Jeans were originally designed as work pants for people who had arduous physical jobs. Several people contributed to the effectiveness …show more content…
After the breakthrough of jeans as a trend and as a piece of work clothing, it became a symbol of the Western culture. To the world, jeans were “like a magnificent flag that says ‘USA’ to the world at large” (Sullivan 215). Although jeans were always an “American” product, they soon began to appeal to people all across the globe. Anthropologist Danny Miller, who wrote the book Blue Jeans, explains that “in every country he has visited - from the Philippines to Turkey, India and Brazil - he has stopped and counted the first 100 people to walk by, and in each he found that almost half the population wore jeans on any given day” (Hegarty). The appeal of jeans to people around the globe was due to its cultural meaning as well as the durability that they
On the twenty-first of August, our Wearable History class took a trip to downtown Bowling Green, to visit Mosaic Confinement Studio. The studio had an old-fashioned vibe, and was like a vintage-garment haven. There, we were asked to choose a piece that we thought was vintage, identify the time period it actually came from, and also take some additional notes on the style and the garment’s details. After searching through multiple racks, the first piece I found was a lace blazer. It turned out to only be vintage-inspired, so I went searching again. I came across a few other pieces, but nothing was really jumping out at me. Eventually, I came across a lavender dress that immediately made me think of Julia Roberts in “Mystic Pizza”, and I knew I found my garment.
Jeans were just one of the different categories of pants along with casual pants and dress pants, and jeans had dominated the category until the 1990's when sales had tapered off when consumers migrated over to khakis, cargo pants, and other types of pants. However, when new innovations in fabrics and style in the jeans category came to the forefront in 2001, people's tastes began to switch back over to jeans. In 2002, jeans sales were predicted to grow by 2-3%.
Towards the end of the decade the Hippie movement had a huge impact on the way people started to view clothing. This group rebelled against war, encouraged peace and love. Their presence had a major influence on fashion. They opted for clothing that was natural and comfortable. Accessories w...
The evolution of clothing has been drastically changed through the course of history, from the style to how they’re made. Women and men’s clothing changed at different rates. The way clothes are made reflect the style. Clothing always has been an important aspect of one’s culture as well as a representation of a time period. Overtime clothing has changed just as the people it clothes.
First connotations were simple: "jeans are tough and rugged as men who wear them". This image of a 100% man was even strengthened after western movies appeared. Soon jeans, and so Levi’s brand which in people’s mind turned to be their synonymous, became a symbol of freedom, adventure and independence. In this moment, managers of LS&Co decided to expand the brand. Even though there where various new cloths introduced to the market ; 501 jeans remained their top-selling product. It was their new brand strategy to "offer products for every life style", which turned to be a fiasco. Not only it didn’t bring expected results, what is more, this to big diversification caused drops in sales. It was so decided to come back to the core product and it’s image. To strengthen the Levi’s position on a market, their launched a new campaign which emphasizes emotional connection between jeans and theirs owner. To wear 501 it is to be yourself – they said.
Have you ever seen people that follow a mixture of religions,dress differently in public all over
In the early 60's, the teenagers world was suddenly hit by the rock- n- roll of phenomenon of the Beatles. Teens idoled rock stars and let their hair grow long and wore bright, wild colored clothes. Leather offered great opportunities for self - expression. The clothes were i...
For starters, blue jeans greatly helped and protected miners. During the mid 1800’s, the California Gold Rush began. People from all over the world came to California in hopes to find gold and wealth. Many of these people became miners, as this was the only way to obtain gold. Searching for gold was a difficult task. It involved a lot of manual labor. Men would have pick axes and shovels. They would have to break apart rocks and go deep into caves. This job would also involve much digging. Due to all of the extreme manual labor, clothes would easily fall apart. It was hard for workers to find clothes that could stand up against these harsh conditions.
Ever since their invention many centuries ago, clothes have been used as a way of communicating. The message communicated relies on a number of factors including the social background of both the communicator and the receiver, and the context in which the message is communicated. Although at times the exact message or symbolism one is trying to portray may not be clear, it is evident that clothing has long been embraced as one of the best ways to project one’s desired personal image to those around them.
Fashion is an outlet people use to express themselves. People anxiously wait to see what the next trends are as seasons pass by. We buy anything that doesn’t break a bank, people buy a $10 shirt just because it’s cheap and they might not even wear it, but it’s all right, since it wasn’t expensive. As harmless and normal as that scenario sounds, the fashion industry has created the harmful concept that is “fast fashion”, in which stores sell an abundance of extremely cheap trendy clothing and “where deliveries are small and often, with stock delivered twice a week, for instant-access fashion.” (Cochrane)
INTRODUCTION: As a retail major at Florida State, I have been able to learn a lot about my love for fashion. One thing that is true about me is that I love to understand the origins behind different subjects, whether that is my family or, in this case, piece of clothing. Perfectly tying those two worlds together, I am going to be talking about the origins of denim jeans. First I will go over the history, then I will go over how jeans became popular, and lastly I will talk
“For as long as men and women have been wearing clothing, there has been a hierarchy based on garments. The clearest example arose when the sexes were segregated into skirts and pants: women would only wear dresses (a symbol of submission) and men would only wear trousers (proof of domination). Women’s clothing was created to impede and hamper movement (through tight or many layered skirts), while men enjoyed the ease and comfort of pant legs.” (Meza, Echazarreta) Women’s fashion throughout the ages can be used to trace the history of equality between men and women. As women achieved greater independence, they claimed the right to choose what they wore, and that included women being able to wear pants. There are three things that were instrumental in making it socially acceptable for women to wear pants, they include: the invention of the bicycle, WWII, and influential women.
In the world of fashion, there is denim. It is one of the world’s oldest fabrics, and has been modified and remodelled to go with the latest fashion trends. The first ones who wore this fabric are workers in the California Gold Rush era, designed by Jacob Davis because of its sturdy material that withstood the harsh working conditions. Not just them, even sailors from Italy use this material too as their sailing uniform. Then, it started appearing as an actor’s apparel, and that’s when denim started to become one of a fashion item. People started wearing jeans as part of their daily apparel and even adding their own ideas, such as studs and colouring it with different shades of denim. It doesn’t only stop around that era, but today, they are seen everywhere and has become a major clothing piece for almost all of the age groups. As a reference, we can see young children already wears jeans as part of their clothing, the teenagers added jeans to their wardrobe, and even for the seniors, they consider jeans as a simple and comfortable clothing pieces.
Jeans have become one of the most popular articles of casual dress around the world. Nothing speaks louder than consumers’ demand; estimated over 800 million pairs of blue jeans are produced worldwide, which represents a multi-billion dollar business. According to market-research firm NPD Group, Americans bought $13.8 billion of jeans in the year ended April 30, 2011. Another resource claims that North America alone accounts for 39% of global purchases of jeans, followed by Western Europe at 20%, Japan and Korea at 10%, and the rest of the world at 31%.
One of the characteristics that is lost fist through the process of westernization of a culture is traditional clothing. Clothing in India, with the exception of traditional vestments such as the Dhoti, Kurta, and Indian Sari, has never been about the aesthetically pleasing look of clothes. Up until the modern era Indians have had clothes recycled from older more worn clothes. This clothe recycling process is known as the “Indian shoddy industry (where clothing is completely destroyed in order to permit the reclamation of its constituent fibres)”(Norris). A now more modernized and westernized India has seen a growth in western name brand clothing such as Levi’s Strauss & Co. Jeans, and other brand name clothing that are favored by adolescents of western society, and have gained increasing popularity amongst Indian adolescents as well. Western clothing has become so popular in India that its own government now considers it a part of traditional Indian clothing. This is a clear example of India 's loss of culture as foreign brands are becoming more prevalent within the Indian mainstream. Not only has western clothing such as jeans and t-shirts been accepted into the Indian mainstream, but