Analysis Of Bad Blood

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Bad Blood: Neo-Aristotelian Critique of Inequality, Empowerment, and Role Reversal
Toneata Martocchio
Loyola Marymount University
CMST 204-02 & 204-4: Intro to Research Communication Studies
Charmaine Kaimukaua, Ph.D
9/15/2015

Abstract
Gender inequality, female empowerment, and role-reversal are issues currently facing women. Taylor Swift’s music video, “Bad Blood,” encompasses these three subtopics. “Bad Blood,” inspires women to be strong, confident and independent individuals, who embrace their femininity and cross social lines. These issues are addressed utilizing a neo-Aristotelian critique and feminist paradigm. Women can only prevail on the issues of gender inequality, female empowerment, and role-reversal by having a stronger and more positive presence in media and television, by working together, and by promoting women to take on more roles of men.

Keywords: Neo-Aristotelian criticism, feminism, empowerment, inequality, role-reversal

Bad Blood: Neo-Aristotelian Critique of Inequality, Empowerment, and Role-Reversal “Honestly, I didn’t have an accurate definition of feminism when I was younger. I didn’t quite see all the ways that feminism is vital to growing up in the world we live in. I think that when I used to say, ‘Oh, feminism’s not really on my radar,’ it was …show more content…

She is an advocate of feminism. Examples of this can be seen in her music videos and songs. Also, she is one the most powerful women in the entertainment industry, she has a large impact on the world, especially young women. She presses the issues of female equality in some of her work. (Brown, 2015) Taylor Swift made quite the statement in her music video, “Bad Blood,” released during the Billboard Music Awards 2015. It exemplified ultimate girl power. The video showed some very important points of feminism. A critique of this music video provides a better understanding of feminism and gender

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