An Analysis of Impulse Anti - Perspirant and Sure Anti - Perspirant Advertisements

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An Analysis of Impulse Anti - Perspirant and Sure Anti - Perspirant Advertisements Introduction Although these products, Impulse anti - perspirant and Sure anti-perspirant are very similar, they are advertised in very different ways, each, debatably, as effective as the other. Over the next few paragraphs I will analyse both adverts and assess their brand identities and target audiences. Impulse anti - perspirant advert This advert is very simple, with an eye-catching image of a woman doing an ordinary thing (walking her dog) in a strange way (with her arm up in the air meaning the dog has to walk upon its hind legs). Along the bottom of the advert there is a caption which states "Stay dry with new Impulse anti - perspirant" followed by the products catchphrase "Free your arms". This text is followed by a picture of the product, which is in the bottom right corner. The Image The woman is walking along a grey pathway and in the background there is a plain grey wall, and as grey is a very dull colour it helps her to stand out from the background. Her clothes are blue, which, apart from making her stand out from the background, is one of the major colours on the Impulse bottle, which allows the reader to subconsciously match the product with the advert. Another reason why the top is light blue in colour is because this is a colour that would show up any sign of sweat, however small. The woman is also a prime example of what other women strive to be, thin, well dressed and overall a very sophisticated women. The fact that the dog is on its hind legs is also a vital component to the advert, as this is what makes the image such an eye - grabbing piece, without this it is just a women walking down a street with one of her arms in the air, a much less attention grabbing image. The dog also helps fill out the advert, without it there still would

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