Ameritrust Case Summary

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Additionally, in March 31, 2001 the bank paid off its TARP debt obligation of $4.85 Billion it received two years prior. This was a huge advantage because the company was free from its debt to the United States Government. It could now us the assets in which it had gained and reputation to take on the new recovering market that was officially declared the year that we came out of the recession. AmeriTrust not being names one of the bad banks this allowed the bank to receive many new customers from its competitors and the brought in many new clients and loan and other financial opportunities.
B2. Weakness
A weakness of the bank is the fact that it did not invest in higher technology for its banking system. The bank was running off an old school server system where a Teller would have to put in a three-digit code to do any transaction for its customers and this was a very out dated practice that almost no larger banking organizations used. Money orders and cashier checks were also printed in an out dated traditional type of printers with ribbons and manual mechanisms. Other banking competitors had adjusted to a …show more content…

You would probably walk out with just a checking account and this was a poor practice by the company because it did not open other avenues or doors to opportunities for the customer. There were not enough questions asked to uncover other options and this did not help the bank grow in terms of new money investments or loan opportunities for the bank. So, meanwhile its competitors where asking the extra questions to uncover more options and amount to the opening of additional accounts and other banking product offers. This was a change that had to be worked on and changed because if you consider a one product institutes it is like letting money just fall out of your hand and walk away down the

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